Premier Padel selects iGame Media for 2027 betting data and live streaming

Premier Padel has appointed iGame Media as its exclusive official partner for betting data and betting live streaming distribution across the professional men’s and women’s Qatar Airways Premier Padel Tour from the 2027 season. The announcement was made in London on September 23, 2026.

The agreement introduces a dedicated framework for distributing official betting content around Premier Padel matches. According to iGame Media, the arrangement will cover more than 2,400 matches per season and will provide sportsbooks and prediction markets with access to official betting products based on in-venue umpire data and low-latency live streaming.

The package is intended to support both pre-match and in-play markets while also incorporating official scoreboards. This gives operators a structured way to offer betting services around live Premier Padel action while maintaining access to match information and streaming content.

A new betting framework for Premier Padel

The agreement places official data and live streaming at the centre of a new betting distribution model for the Tour. iGame Media said the product will bring together pre-match markets, in-play betting, official umpire data and low-latency streaming for operators serving regulated markets.

The company said betting markets will be distributed through OneData and made available through accredited odds providers. Existing integrations will also support distribution where relevant, helping reduce the technical work associated with introducing a specialist sports betting product.

For sportsbooks, the arrangement is significant because betting products depend not only on market availability but also on reliable data delivery, event mapping and streaming performance. A consolidated distribution structure can help operators manage these requirements through established technical connections.

For fans, the practical effect is expected to be greater access to live Premier Padel betting content and match information. The agreement also gives the Tour a defined framework for how official rights can be distributed across sportsbook environments.

Rob Mitchell, VP Commercial at Premier Padel, said: “Sports betting represents an important opportunity for Premier Padel as the Tour continues to grow globally. In iGame, we have found a partner that understands both the industry and the unique characteristics of our sport. Their ambition to create a bespoke product for Premier Padel will help us offer sportsbooks and fans an engaging, reliable and authentic way to follow the action.”

The statement links the betting initiative to the wider international development of the Tour. Rather than being limited to a single market, the agreement is designed to support professional men’s and women’s competitions throughout the global Premier Padel calendar.

Rising visibility of the sport

The commercial importance of the partnership comes as professional padel continues to attract larger audiences. The announcement highlighted the Alpine Paris Major at Roland Garros as a recent example of rising attendance, with 81,000 spectators recorded across the week compared with 64,000 in 2025.

The increase of 17,000 spectators represents a substantial rise in attendance for the Paris event. It also provides a tangible indicator of the growing interest surrounding Premier Padel tournaments and the potential audience available to media, sponsorship and betting partners.

The 2026 season also marked the arrival of Premier Padel in South Africa through the inaugural Pretoria P1. iGame Media said the event attracted near-capacity crowds during the finals weekend, reinforcing the broader international reach of the Tour.

These developments provide context for the new betting agreement. As more spectators follow matches in person and through digital platforms, sports betting operators have additional reasons to seek reliable live content and official event data that can support pre-match and in-play markets.

Mike Cobain, Founder and CEO of iGame Media, said: “Premier Padel is one of the most exciting growth stories in sport we have seen in many years. Almost everyone now knows someone who plays padel. What we are seeing now is that same growth in padel as a spectator sport. Records are falling at almost every event. The Alpine Paris Major at Roland Garros drew 81,000 fans across the week, up from 64,000 in 2025. This is the pace that Premier Padel is moving at. On the other side of the world, the inaugural Pretoria P1 attracted near-capacity crowds over the finals weekend. That gives you a sense of the atmosphere Premier Padel is creating at venues around the world.”

Cobain continued: “We are delighted that Premier Padel has selected iGame Media as its partner for betting rights and has put its confidence in our distribution-agnostic business model which cultivates a long-term approach to sports rights in sports betting. Our commitment to Premier Padel is to give the sport full oversight of, and involvement in, how its rights are used in this area of regulated markets. Padel's growth around the world is only accelerating, and we are honoured to be part of it.”

The comments underline the intended structure of the agreement, particularly around the management and distribution of sports rights in regulated betting markets. The emphasis is on providing the Tour with oversight while giving operators access to a specialised betting product.

What the 2027 product will include

The 2027 Premier Padel betting package is expected to combine several components within one broader offering. These include official umpire data, pre-match markets, in-play markets, low-latency live streaming and scoreboards.

The combination is relevant to in-play betting because live markets depend on accurate and timely information. A delay between an event occurring on court and the arrival of corresponding data or video can affect the operation of live betting services.

iGame Media said the betting markets will be modelled using historical Premier Padel information together with official umpire data. The company will then distribute the resulting product through accredited odds providers using OneData and existing integrations.

OneData is positioned as a distribution gateway for odds and sports data products. In the context of the Premier Padel agreement, it is intended to simplify access for operators while allowing specialist betting content to reach sportsbook platforms through an established technical route.

The arrangement also gives iGame Media an opportunity to apply its streaming infrastructure to a sport with a growing international audience. Low-latency delivery can be particularly relevant where operators want to combine video coverage with live match markets in a single user experience.

International scope of the Premier Padel agreement

The partnership covers the professional men’s and women’s Tour from the 2027 season onwards. The official announcement identifies major international markets and established Premier Padel destinations as part of the Tour’s continued expansion.

For iGame Media, the scale of the agreement requires a distribution model capable of handling a large annual match schedule while supporting multiple odds providers and sportsbook integrations. For Premier Padel, the partnership provides a dedicated commercial and technical channel for official betting rights.

The arrangement also reflects the increasingly important relationship between sports rights holders and betting technology companies. Data and video rights can create additional commercial opportunities, but their value depends on secure distribution, accurate information and compliance with the requirements of regulated markets.

iGame Media to present the 2027 product at SBC Summit

iGame Media said it will showcase its 2027 Premier Padel product suite at SBC Summit at booth C101 in Hall 3. The company has also announced a joint presentation with Premier Padel on the Product Innovation Showcase Stage on Tuesday, September 29 at 1.20pm.

The presentation is expected to provide industry participants with further details of the planned betting product, including expanded markets and richer data capabilities. The event will also give sportsbook operators and technology businesses an opportunity to examine the technical requirements for integrating the offering.

The planned presentation comes shortly after the partnership announcement and provides a direct setting for iGame Media to explain how the rights package will be distributed. It also places the Premier Padel agreement within a wider industry discussion about live betting, specialist sports data and sportsbook integration.

Conclusion

The Premier Padel agreement with iGame Media establishes a new formal framework for the distribution of official betting data and live streaming from the 2027 season. Covering more than 2,400 matches per season, the arrangement brings together official umpire data, pre-match markets, in-play betting, scoreboards and low-latency video within a dedicated betting product.

The agreement arrives during a period of increasing visibility for professional padel, with major events drawing larger audiences and the Tour continuing to develop its international presence. That broader audience provides an important commercial setting for the expansion of regulated betting content around the sport.

For operators, the use of OneData and existing integrations is intended to provide a practical route to market access. For Premier Padel, the partnership establishes a defined structure for how its official betting rights can be managed and distributed.

The long-term significance of the arrangement will depend on implementation, operator adoption and the continued development of Premier Padel’s global audience. The 2027 season will therefore provide the clearest measure of how the new betting and streaming framework performs across the full professional calendar.

FAQ

What is the Premier Padel and iGame Media partnership?
The partnership appoints iGame Media as Premier Padel’s exclusive official partner for betting data and betting live streaming distribution from the 2027 season.

When does the agreement begin?
The agreement begins with the 2027 Premier Padel season and covers the professional men’s and women’s Tour.

How many matches are covered each season?
iGame Media says the agreement covers more than 2,400 matches per season.

What betting markets are included?
The product is designed to support pre-match and in-play betting markets together with official data and scoreboards.

What data will support the betting product?
The product will use official in-venue umpire data together with historical Premier Padel data for the development of betting markets.

How will sportsbooks receive the markets?
iGame Media said the markets will be distributed through OneData and made available through accredited odds providers including pre-existing integrations.

What is OneData?
OneData is iGame Media’s odds and sports data gateway designed to connect sportsbooks with specialist betting content through a consolidated technical route.

Why is live streaming part of the agreement?
Low-latency live streaming allows sportsbooks to combine video content with live betting and real-time match information.

Where will iGame Media present the 2027 Premier Padel product?
iGame Media said it will showcase the product suite at SBC Summit at booth C101 in Hall 3 and participate in a joint presentation with Premier Padel on September 29.

Why is the agreement relevant to professional padel?
The agreement creates a defined framework for distributing official betting data and live streaming as Premier Padel continues to expand its international competition and audience.