Allwyn appoints Fredrik Ögren as its new Group CTO to drive digital growth

Allwyn has appointed Fredrik Ögren as its new Group Chief Technology Officer, adding an experienced technology executive to the senior leadership team as the lottery-led entertainment company continues to strengthen its digital capabilities. The appointment was announced on October 6, 2026, with Ögren taking responsibility for shaping and delivering Allwyn's technology strategy across the wider Group.

The appointment places technology at the centre of Allwyn's ongoing development across lottery, gaming and digital entertainment. Ögren will report to Kresimir Spajic, CEO of Allwyn Digital and will work with teams across the company's markets and central functions to support technology development, platform capabilities and digital products.

Allwyn strengthens its technology leadership

According to Allwyn, Ögren will be responsible for creating a more connected and efficient technology ecosystem designed to support growth across the Group. His remit covers the company's technology strategy as well as the infrastructure and platforms required to support products and operations across multiple markets.

The role is significant because Allwyn has been expanding its digital focus alongside its established lottery operations. The company describes itself as a multinational gaming entertainment business with operations across Europe and North America and says its strategy places emphasis on innovation, technology and player safety.

Ögren's appointment therefore represents a leadership decision centered on technology governance, scalability and digital development. Rather than being limited to a single market or product line, the Group CTO position has a broad remit intended to support a more consistent technology environment across the organisation.

Fredrik Ögren brings Betsson experience

Fredrik Ögren joins Allwyn from Betsson Group, where he spent the last five years as Chief Technology Officer. Allwyn said that during his tenure he led Betsson's technology strategy, oversaw the development of large-scale platforms and supported international growth across multiple regulated markets.

His transition follows a substantial period of technology leadership within the betting and gaming sector. Ögren became Betsson Group's CTO in 2021 after previously holding technology-focused positions within the organisation. His own public professional update also confirms that he took on the CTO position at Betsson Group in 2021.

That background is particularly relevant to Allwyn as the company seeks to connect technology capabilities across lottery and digital entertainment activities. Experience with large-scale platforms and operations in regulated environments can be important when organisations need to balance speed of development with security, reliability and compliance requirements.

The appointment also gives Allwyn a senior technology leader with direct experience of managing complex systems in an international gaming environment. For a group operating in multiple jurisdictions, technology leadership must account for different market requirements while maintaining common standards in areas such as platform performance, data management and operational resilience.

Allwyn Digital plays a central role

Ögren will report directly to Kresimir Spajic, CEO of Allwyn Digital. Spajic was appointed to lead Allwyn Digital in 2025 as the Group developed a dedicated global business area intended to strengthen its digital capabilities and create a more connected operating model.

The appointment of Ögren adds another layer to that digital leadership structure. His responsibilities will include working with teams across Allwyn's markets to support innovation, enhance platform capabilities and continue the development of products.

For Allwyn, this structure provides a clear division of responsibility while keeping group-wide technology strategy aligned with the wider digital agenda. The approach can also support greater coordination between central technology functions and individual operating businesses.

Spajic said the appointment is intended to help build a more scalable technology platform across the Group. He also praised Brett Cross for his leadership during his period as interim Group CTO and confirmed Cross's move into a newly created global lottery leadership position.

Brett Cross moves into a new role

Brett Cross, who had been serving as Allwyn's interim CTO, will become CTO, Global Lottery and Deputy Group CTO. He will report to Ögren in the new structure.

The change provides continuity within Allwyn's technology leadership while establishing separate responsibilities for group-wide technology and the global lottery technology function.

Cross has also held a long-standing technology leadership position within Allwyn Lottery Solutions. The company's lottery solutions business identifies him as its Chief Technology Officer and notes his background in gaming technology and high-volume transactional systems.

This experience is relevant to a business in which reliability, transaction processing and operational continuity are essential. His new role can allow Allwyn to maintain specialised leadership for its lottery technology activities while Ögren focuses on the broader technology ecosystem.

The structure also reduces the possibility of disruption that can accompany a senior leadership transition. With Cross remaining within the executive technology framework, Allwyn retains institutional knowledge while introducing a new Group-level technology leader.

Technology and regulated markets

Technology transformation in the gaming and lottery sector takes place within a regulated environment. Platforms must often support a wide range of operational requirements while meeting local legal and technical obligations.

In Great Britain, for example, the UK Gambling Commission licenses and regulates gambling businesses and also has responsibilities concerning the National Lottery.

This regulatory dimension means that technology strategy is not simply about launching new features or increasing digital capacity. It can also involve controls, security, responsible gambling measures, data processes and system resilience.

For an international organisation such as Allwyn, those considerations can become more complex as products and operations span different jurisdictions. A centralised technology strategy may help establish common practices while allowing local teams to address market-specific requirements.

Industry organisations such as the World Lottery Association and European Lotteries also form part of the broader international lottery ecosystem in which technology, operational standards and cooperation remain important themes.

Ögren outlines his priorities

Commenting on the appointment, Fredrik Ögren emphasised the importance of technology to customer experience, innovation and long-term business performance.

He said: “I am thrilled to be joining Allwyn at such an exciting stage in its growth journey. Technology plays a critical role in creating great player experiences, enabling innovation and supporting long-term business success. I look forward to working with colleagues across the Group to build an even more connected technology ecosystem, strengthen our capabilities and help deliver the next phase of Allwyn’s growth.”

The statement points to three broad priorities for his new role: creating a more connected technology environment, strengthening capabilities and supporting continued growth.

That focus is consistent with the responsibilities outlined by Allwyn, which include technology strategy, platform development and closer collaboration across the Group. The appointment is therefore positioned as part of a broader organisational effort rather than a standalone executive change.

Kresimir Spajic added: “We’re delighted to welcome Fredrik to Allwyn. He brings deep industry experience, strong technical expertise and a proven track record of leading technology transformation across global organisations. His appointment is an important step in building a more scalable technology platform across the Group, helping us deliver even better experiences for our customers and partners.

“I’d also like to thank Brett Cross for his leadership as interim Group CTO and congratulate him on his new role as CTO of Global Lottery. Together, Fredrik and Brett form a strong technology leadership team for the next phase of Allwyn’s growth.”

What the appointment means for Allwyn

The arrival of Fredrik Ögren gives Allwyn a dedicated Group CTO at a time when digital capabilities are becoming increasingly important across the company's business. His experience at Betsson Group provides a relevant background in platform development, technology strategy and operations across regulated markets.

At the same time, Brett Cross's new position preserves specialist leadership within the global lottery technology function. The combination gives Allwyn two senior technology roles with distinct but connected responsibilities.

For customers and partners, the immediate significance will ultimately depend on how the new leadership structure translates into technology improvements and product development. Allwyn has indicated that the objective is to create a more scalable and connected technology ecosystem while supporting innovation across the Group.

The appointment also reinforces the importance of technology within Allwyn's broader digital strategy. As lottery and gaming businesses continue to develop digital channels, technology leadership increasingly influences product delivery, operational resilience and customer experience.

Conclusion

Allwyn's appointment of Fredrik Ögren as Group Chief Technology Officer marks a notable addition to its senior technology leadership. His previous five-year tenure as CTO of Betsson Group gives him direct experience of leading technology strategy and large-scale platforms in regulated gaming markets.

The move also comes with a clearly defined leadership structure. Ögren will oversee Group-level technology strategy while Brett Cross takes responsibility for global lottery technology as Deputy Group CTO. Together, the appointments provide Allwyn with continuity in specialist lottery technology and a dedicated executive focus on the wider technology ecosystem.

For Allwyn, the next stage will be defined by execution. Building scalable platforms, coordinating technology across markets and supporting digital products will require consistent governance and careful attention to operational and regulatory requirements. The appointment signals that Allwyn intends technology to remain a central part of that development.

FAQs

Who is Fredrik Ögren?
Fredrik Ögren is a technology executive who was appointed Group Chief Technology Officer at Allwyn on October 6, 2026. He previously served as Chief Technology Officer at Betsson Group.

What is Fredrik Ögren's new role at Allwyn?
He is Allwyn's Group Chief Technology Officer and is responsible for shaping and delivering the company's technology strategy across the Group.

Who will Fredrik Ögren report to at Allwyn?
Ögren will report to Kresimir Spajic, CEO of Allwyn Digital.

How long was Fredrik Ögren CTO at Betsson Group?
Allwyn stated that Ögren spent the last five years as Chief Technology Officer at Betsson Group.

What did Fredrik Ögren do at Betsson Group?
His responsibilities included leading technology strategy, overseeing large-scale platforms and supporting international growth across regulated markets.

What happened to Brett Cross after the appointment?
Brett Cross, who had served as interim Group CTO, will become CTO, Global Lottery and Deputy Group CTO and will report to Ögren.

What is Allwyn Digital?
Allwyn Digital is the Group's dedicated global digital business area, established to strengthen digital capabilities and support a more connected operating model.

Why is technology important to Allwyn?
Technology supports platform development, digital products, customer experiences, innovation and operational capabilities across Allwyn's markets.

Does Allwyn operate in regulated markets?
Yes. Allwyn operates across multiple markets where lottery and gaming activities are subject to applicable legal and regulatory requirements.

What are the main priorities associated with Ögren's appointment?
The stated priorities include developing a more connected technology ecosystem, strengthening capabilities, improving platform scalability and supporting the next phase of Allwyn's growth.