Alea wins Employer of the Year at SBC Summit Lisbon after key talks

Alea Wrapped Up SBC Summit Lisbon with Speaking Sessions, Live Activations and an Employer of the Year Win

Alea concluded SBC Summit Lisbon after three days of meetings, speaking sessions and live activations, closing the week with an Employer of the Year (Supplier) win at the SBC Awards.

More than 30 members of the Alea team travelled to Lisbon, including much of the leadership team, meeting with operators, game studios and partners from Europe, Latin America and North America.

On the opening day, Alea welcomed several prominent guests to Booth B213, including Carlos Moedas, Mayor of Lisbon; Maria Luísa Aldim, Deputy Mayor for Innovation and Social Development; Pedro Machado, Secretary of State for Tourism, Commerce and Services; Paulo Sousa, President of Santa Casa da Misericórdia de Lisboa; Jorge Vinha da Silva, CEO of MEO Arena; Rasmus Sojmark, CEO and Founder of SBC; and Vigen Badalyan, owner of BetConstruct.

Putting data behind the sweepstakes debate

Sweepstakes was one of the topics drawing attention in Lisbon and has become an increasingly important part of Alea’s business.

In his keynote, “Beyond the Hype: What the Data Really Says About Sweepstakes,” Founder Alexandre Tomic presented findings from 28 months of activity across Alea’s systems, covering 2 million players, 56.6 million sessions, 3 billion bets and €3.8 billion in bet volume.

Later that day, Tomic was joined by Anna Ghazaryan, Business Director at Alea, for “The Sweepstakes Phenomenon: The Data Reshaping Online Casino,” continuing the discussion around the findings.

“Sweepstakes has generated a huge amount of discussion, but discussion is much more useful when there is evidence behind it,” said Alexandre Tomic, Founder of Alea. “Having 28 months of data gives us a chance to look beyond assumptions and understand how players are actually behaving and how the vertical is evolving. Lisbon was an opportunity to put those findings on the table and have a more informed conversation around them.”

Alea’s stage programme also included Tomic joining “Copycat Culture: Branding Beyond Visual Identity,” while CEO Jordi Sendra took part in “Brazil Unfiltered: What Leaders Actually Think.”

At Booth B213, Alea also ran Luck Decoded, with visitors taking part in daily prize reveals. Across the three days, four iPhone 18 Pro devices were awarded, alongside AirPods, a Smart Notebook and other surprises.

The summit ended with the company being named Employer of the Year (Supplier) at the SBC Awards, after also being shortlisted for Aggregator of the Year. The recognition follows Alexandre Tomic’s Leader of the Year win at the SBC Awards in Malta earlier this year.

Alea is now preparing for SiGMA Rome in November, where members of the team will return to the stage for further speaking sessions.

About Alea

Alea is a leading iGaming aggregator, offering a customizable platform that provides operators worldwide with seamless access to over 23,000 games from 170+ top-tier providers through a single API integration. Known for its innovative technology, Alea simplifies the integration journey and delivers a flexible, scalable solution designed to enhance game variety, player experience, and operational efficiency. Alea is highly committed to a security-first infrastructure, ensuring reliability and trust at every level. In 2024, the company strengthened its cybersecurity framework through a strategic partnership with Continent 8 and achieved VAPT certification.

In addition to game aggregation, Alea has expanded its product offering with Alea Jackpot, an agnostic jackpot solution that gives operators full control over their campaigns across multiple providers, and Alea Pay, an exclusive payment gateway designed to optimize financial transactions. With a strong focus on security, compliance, and ongoing support, Alea continues to empower operators with cutting-edge tools to thrive in the evolving iGaming market.

For more information, visit www.alea.com.

FAQs

What did Alea achieve at SBC Summit Lisbon 2026?
Alea concluded SBC Summit Lisbon 2026 with an Employer of the Year (Supplier) award, several speaking appearances, industry meetings and interactive activities at its exhibition booth.

Which award did Alea win at the SBC Awards 2026?
Alea won Employer of the Year (Supplier) at the SBC Awards 2026, recognising the company's achievements as an employer within the iGaming supplier sector.

Who represented Alea at SBC Summit Lisbon?
More than 30 Alea team members attended the summit, including Founder Alexandre Tomic, CEO Jordi Sendra, Business Director Anna Ghazaryan and other senior executives.

What sweepstakes data did Alea present at SBC Summit Lisbon?
Alea presented findings from 28 months of activity across its systems, covering 2 million players, 56.6 million sessions, 3 billion bets and €3.8 billion in betting volume.

What was Alexandre Tomic's keynote presentation about?
Alexandre Tomic delivered a keynote titled “Beyond the Hype: What the Data Really Says About Sweepstakes,” examining player behaviour, betting activity and the development of the sweepstakes sector using Alea's operational data.

What speaking sessions did Alea participate in at SBC Summit Lisbon?
Alea participated in sessions covering sweepstakes data, casino player behaviour, brand identity and Brazil's gaming market. Speakers included Alexandre Tomic, Anna Ghazaryan and CEO Jordi Sendra.

What activities did Alea organise at its SBC Summit Lisbon booth?
Alea hosted an interactive activation called Luck Decoded at Booth B213. Visitors participated in daily prize reveals, with prizes including four iPhone 18 Pro devices, AirPods and a Smart Notebook.

What services does Alea provide to online casino operators?
Alea provides an iGaming aggregation platform connecting operators to more than 23,000 games from over 170 providers through a single API integration. Its additional products include Alea Jackpot and Alea Pay.

How does Alea strengthen security across its iGaming platform?
Alea uses a security-first infrastructure supported by its cybersecurity partnership with Continent 8. The company has also undertaken Vulnerability Assessment and Penetration Testing (VAPT) to improve platform security and operational resilience.

What is Alea's next industry event after SBC Summit Lisbon?
Alea is preparing to attend SiGMA Rome in November 2026, where team members are expected to participate in further speaking sessions and industry discussions.