EveryMatrix expands with Croatian market entry

The rapidly expanding iGaming solutions provider, EveryMatrix, has taken a monumental step in its global operations by launching its first-ever omnichannel turnkey platform partnership with ArenaCasino. This collaboration represents one of the company’s largest projects in 2024 and marks its debut in the Croatian market. With this partnership, EveryMatrix has successfully integrated both online and retail sports and casino technologies, ushering in a new era for ArenaCasino’s operations.

A Strategic Collaboration with ArenaCasino

ArenaCasino is Croatia’s premier gaming and betting brand, renowned for its extensive presence in both retail and digital domains. As the only locally owned gaming operator in Croatia, it boasts over 160 locations across the country, including betting shops, slot machine clubs, and Self-Service Betting Terminals (SSBTs). With ambitious plans to expand to 300-400 locations in the next two years, the brand is cementing its leadership position in the market.

The partnership with EveryMatrix aligns with ArenaCasino’s growth strategy, enabling it to overhaul its technology infrastructure. The new omnichannel tech stack replaces the existing casino and sports platforms, creating a unified system that delivers a seamless experience across retail, online, and mobile platforms.

Transforming the User Experience with Advanced Technology

Central to this collaboration is EveryMatrix’s innovative technology. The new platform introduces a single wallet solution, allowing customers to transition effortlessly between channels without disruption. This functionality underscores the provider’s commitment to creating a cohesive and intuitive user experience.

The integration also brings numerous advancements, including:

• Enhanced Retail Capabilities: Leveraging Leapbit’s software, EveryMatrix has enriched its retail offering with live betting options, an expanded range of markets, and advanced features such as Cash Out and BetBuilder.
• Upgraded Digital Displays and Interfaces: ArenaCasino locations now benefit from digital Odds Walls, upgraded front-end designs, and self-service kiosks tailored for sports betting.
• Comprehensive CasinoEngine Integration: EveryMatrix’s market-leading CasinoEngine will power ArenaCasino’s online operations, providing access to an extensive portfolio of games and tools designed to drive engagement and growth.

These technological enhancements not only modernize ArenaCasino’s retail outlets but also position its online brand for rapid expansion in Croatia’s competitive gaming landscape.

Building on Leapbit’s Expertise

EveryMatrix’s omnichannel rollout is its first since acquiring Leapbit, a sports betting retail software developer. This acquisition has significantly bolstered EveryMatrix’s capabilities in the retail sector, enabling it to deliver a cutting-edge omnichannel solution tailored to ArenaCasino’s needs.

Leapbit’s contributions have been instrumental in transforming ArenaCasino’s operations. From introducing dynamic live betting screens to offering thousands of additional betting markets, Leapbit’s expertise complements EveryMatrix’s vision of providing unparalleled gaming experiences.

Accelerating Growth Through Sports Betting Integration

ArenaCasino’s ambitions extend beyond its existing casino operations. As the last operator in Croatia to receive a sports betting license in 2019, the brand aims to expand its sportsbook offering. The integration of OddsMatrix, EveryMatrix’s turnkey sportsbook platform, is a critical component of this strategy.

OddsMatrix provides a comprehensive solution for managing sports betting operations, combining robust risk management tools with a user-friendly interface. This integration is expected to accelerate ArenaCasino’s sportsbook growth while enhancing the overall betting experience for its customers.

Voices Behind the Partnership

Ebbe Groes, CEO and Co-founder of EveryMatrix, emphasized the significance of this collaboration:
“Partnering with a brand as respected as Arena to roll out our first omnichannel offering is a natural fit and builds on the significant momentum we’ve enjoyed at OddsMatrix and across the group. Today’s news marks the first of many chapters in our omnichannel story, and we’re confident our advanced turnkey products will elevate the everyday experiences of ArenaCasino players while improving the operational efficiencies of our new multichannel partner.”

Hrvoje Delalić, CEO of ArenaCasino, shared his enthusiasm for the project:
“We’ve grown rapidly in recent years but were limited in what we could do with our previous technology. We have huge growth ambitions and firmly believe EveryMatrix is the ideal partner as we take both our retail and online product offering to the next level. This intuitive and multilayered, contemporary technology will deliver a richer, seamless, and more rewarding user experience to our extensive customer base.”

A Gateway to Croatia’s Regulated Market

This partnership also marks EveryMatrix’s first foray into Croatia, further diversifying its presence in regulated markets worldwide. By collaborating with a Tier-1 operator like ArenaCasino, EveryMatrix solidifies its reputation as a leading provider of integrated gaming solutions, capable of driving success in new and diverse markets.

The Future of Omnichannel Gaming in Croatia

As the iGaming industry evolves, omnichannel solutions are becoming increasingly vital for operators seeking to bridge the gap between physical and digital gaming. The partnership between EveryMatrix and ArenaCasino exemplifies the potential of such integrations, combining cutting-edge technology with market expertise to create a superior gaming experience.

This landmark project not only enhances ArenaCasino’s capabilities but also sets a new benchmark for omnichannel gaming in Croatia and beyond. With plans for continued expansion and innovation, both companies are poised to redefine the gaming landscape in the region.

Conclusion

EveryMatrix’s collaboration with ArenaCasino underscores the transformative power of technology in the gaming industry. By introducing an advanced omnichannel platform, the partnership enhances customer experiences while enabling operational excellence. As ArenaCasino continues to grow, it serves as a testament to the value of strategic partnerships and innovation in achieving long-term success.

FAQs

What is the significance of EveryMatrix's partnership with ArenaCasino?
This partnership marks EveryMatrix’s entry into Croatia and showcases its first omnichannel platform integration, enhancing ArenaCasino’s operations across retail and online channels.

What technology upgrades will ArenaCasino receive?
ArenaCasino will benefit from a unified omnichannel platform, including a single wallet solution, advanced betting features, and enhanced digital displays.

How does Leapbit's expertise contribute to this project?
Leapbit’s technology adds dynamic live betting options, thousands of new markets, and innovative features like BetBuilder and Cash Out to ArenaCasino’s offerings.

What is the role of OddsMatrix in this partnership?
OddsMatrix will power ArenaCasino’s sportsbook operations, providing a robust and user-friendly platform to accelerate its growth in the betting market.

How many locations does ArenaCasino currently operate?
ArenaCasino operates over 160 locations across Croatia, with plans to expand to 300-400 in the coming years.

Why is this partnership important for EveryMatrix?
This project diversifies EveryMatrix’s presence in regulated markets and demonstrates its ability to deliver comprehensive gaming solutions.

What benefits will customers experience with the new platform?
Customers will enjoy a seamless gaming experience across retail, online, and mobile channels, facilitated by a single wallet system and advanced features.

What is CasinoEngine, and how does it enhance online gaming?
CasinoEngine is EveryMatrix’s market-leading platform that provides access to an extensive portfolio of casino games and tools designed to boost engagement.

How does this project impact Croatia's gaming industry?
The partnership sets a new standard for omnichannel gaming in Croatia, combining innovative technology with a focus on customer experience.

What are ArenaCasino’s future plans?
ArenaCasino aims to expand its market presence significantly and enhance its sportsbook offerings through advanced technology and strategic growth.