Checkd Dev introduces ABS with William Hill

Leading iGaming technology provider Checkd Development, a subsidiary of the award-winning Checkd Group, has announced a strategic partnership with renowned bookmaker William Hill. This collaboration aims to enhance efficiency and engagement in pre-match football and horse racing betting through the launch of Checkd Development’s Automated Betting System (ABS).

This partnership underscores the ongoing digital transformation within the sports betting industry, where automation and data-driven solutions are increasingly shaping the user experience. By integrating ABS, William Hill is taking a significant step towards providing bettors with more seamless, data-rich betting opportunities.

What is the Automated Betting System (ABS)?

Checkd Development’s Automated Betting System (ABS) is an advanced technological solution designed to automate the creation of accumulator bets. The system streamlines the betting process by offering users pre-selected, one-click accumulator bets enriched with contextual data. This enhances both engagement and efficiency while ensuring operators can manage their betting markets with greater ease.

ABS is built to support large-scale betting operations by leveraging insights from user behavior, betting trends, and pricing data. By integrating this technology, William Hill benefits from automated bet generation, reducing the manual workload for trading teams while enhancing the user journey.

The Role of Checkd Dev’s Proprietary ‘BRUNO’ Platform

At the core of ABS is Checkd Development’s proprietary ‘BRUNO’ platform, which serves as the technological foundation for all of Checkd’s in-house media products. This robust system powers an expanding portfolio of Tier 1 operator and media client solutions.

‘BRUNO’ automates accumulator bets on a large scale, offering:

• Advanced data analytics for personalized betting experiences.
• Real-time trend analysis to optimize bet offerings.
• A seamless backend solution that integrates with multiple operator platforms.

This level of automation ensures that William Hill can provide an engaging betting experience while maintaining operational efficiency.

Evolution of ABS: From Sky Bet to William Hill

ABS was first introduced in 2024 in collaboration with Flutter Group’s Sky Bet. Since its launch, the system has evolved significantly, refining accumulator bet presentation and simplifying the bet-slip journey for users.

Key enhancements since its initial rollout include:

• Improved bet categorization based on historical data.
• Enhanced user interface (UI) for a smoother betting experience.
• Expansion across multiple brands and markets.

These improvements make ABS a powerful tool for operators looking to deliver smarter, faster, and more engaging betting opportunities.

How ABS Enhances Football and Horse Racing Betting

One of the standout features of ABS is its ability to dynamically categorize football accumulator bets based on historical form and statistical insights. This provides bettors with greater confidence in their selections, as they can make informed decisions backed by data.

For horse racing, the system ensures that betting options remain relevant and tailored to user preferences. By automating this process, William Hill can offer a diverse range of accumulator bets without the need for extensive manual input from their trading teams.

A Refined User Interface for Maximum Engagement

The success of ABS is also attributed to its highly refined UI, which has been developed over two years through extensive deployments with Tier 1 operators and media partners. The system’s intuitive interface ensures that bettors can navigate their selections effortlessly, making the betting process more engaging and enjoyable.

Industry Leaders Weigh In on the Partnership

Sandro Di Michele, Director of Horse Racing at William Hill, emphasized the significance of this collaboration:

“This partnership between William Hill and Checkd Dev demonstrates how committed we are to delivering new innovative products to our customers. The ability to deliver at speed has been vital, allowing us to launch both our pre-match football and horse racing products seamlessly ahead of the Cheltenham Festival.”

Andrew Grimshaw, Commercial Director at Checkd Development, highlighted the company’s commitment to staying at the forefront of technological advancements:

“At Checkd Dev, we understand the high standards required to support Tier 1 bookmakers in competitive regulated markets. We continue to expand our technology’s distribution and evolve our products, always striving to stay one step ahead with solutions that simplify operations for operators and media owners. Working with the William Hill team has been a pleasure, and we look forward to further collaboration.”

The Future of Automated Betting Systems in iGaming

As the sports betting industry continues to evolve, automation and data-driven solutions like ABS are expected to play an increasingly crucial role. Operators who embrace such innovations will not only enhance user engagement but also streamline their internal operations.

William Hill’s adoption of ABS represents a broader trend where bookmakers are integrating advanced technology to optimize the betting experience. As Checkd Development continues to refine and expand its offerings, the future of accumulator betting looks more dynamic and efficient than ever.

Conclusion: A Game-Changer for Sports Betting

The partnership between Checkd Development and William Hill marks a significant milestone in the iGaming industry. By leveraging the power of ABS, William Hill is positioning itself at the forefront of technological innovation, providing customers with smarter and more engaging betting experiences.

With the ongoing evolution of automated betting systems, the future of sports betting will be shaped by data-driven strategies that enhance both operator efficiency and user satisfaction. As the industry continues to embrace technological advancements, collaborations like this will pave the way for a more streamlined and immersive betting landscape.

FAQs

What is Checkd Development’s Automated Betting System (ABS)?
Checkd Development’s ABS is a technology that automates the creation of accumulator bets, improving efficiency and engagement for sports bettors.

How does ABS enhance football and horse racing betting?
ABS offers pre-selected, one-click accumulator bets enriched with contextual data, making betting more seamless and data-driven for users.

What role does Checkd’s ‘BRUNO’ platform play in ABS?
The ‘BRUNO’ platform powers ABS by automating bet generation at scale, utilizing betting trends, pricing data, and user insights.

When was ABS first launched?
ABS was first introduced in 2024 in partnership with Flutter Group’s Sky Bet before expanding to other major operators like William Hill.

What are the key benefits of ABS for operators?
Operators benefit from automated bet generation, reduced manual workloads, enhanced user engagement, and a more streamlined backend system.

How does ABS improve the user experience?
ABS refines the accumulator bet presentation, simplifies bet-slip journeys, and offers a data-driven approach to bet selection.

What impact does this partnership have on William Hill?
William Hill can now offer more dynamic, automated betting options, improving user engagement and operational efficiency.

How does ABS support different betting markets?
The system is designed for scalability, allowing automated bet generation across multiple brands and regulated territories.

What makes ABS different from traditional betting systems?
Unlike traditional systems, ABS automates bet creation using data analytics, reducing the need for manual input and improving bet relevance.

What does the future hold for automated betting systems?
Automated betting systems like ABS will continue to evolve, offering more sophisticated, data-driven solutions for sports betting operators.