Blueprint Gaming enters Swiss iGaming market

Blueprint Gaming™, a prominent UK-based developer of slot games and a subsidiary of the renowned Merkur Group, has officially made its entrance into Switzerland’s regulated iGaming market. This strategic move is made possible through a new partnership with Swiss Casinos, one of the country’s largest and most respected gambling operators.

The collaboration marks a significant milestone for Blueprint Gaming, as it continues to expand its presence in regulated European markets. Through this partnership, a selection of Blueprint’s most celebrated games will be made available to Swiss players, offering them a new level of entertainment and variety on the Swiss Casino online platform.

A new chapter in Blueprint Gaming’s global expansion

The partnership with Swiss Casinos comes at a time when Blueprint Gaming is actively pushing to grow its international footprint. Known for its diverse and innovative portfolio of slot games, the company has identified Switzerland as a promising market with a stable regulatory framework and an expanding digital gambling audience.

With this latest agreement, Blueprint Gaming gains access to a growing pool of Swiss online players while Swiss Casinos strengthens its content offering with a trusted and globally recognised developer.

Blueprint’s entry into Switzerland adds another key jurisdiction to its regulated market portfolio, which already includes major territories such as the United Kingdom, Germany, the Netherlands, and Spain.

A powerful line-up of games

Among the titles now accessible to Swiss players are some of Blueprint’s top-performing branded games. These include:

• Rick and Morty™: Strike Back – A dynamic slot based on the popular animated series, featuring signature humour and engaging bonus mechanics.
• The Flintstones™ – A nostalgic nod to the classic cartoon, this slot delivers vibrant animations and familiar characters with modern gameplay features.
• ted™ Afterparty – A sequel to the hit ted™ slot, offering enhanced visuals, wild features, and trademark comedy from the cult film franchise.

These branded titles are complemented by a broader portfolio of original games developed in-house, offering a blend of classic slot themes and cutting-edge mechanics designed to appeal to a wide range of player preferences.

Swiss Casinos: a strategic partner for Blueprint

Swiss Casinos operates both land-based venues and a growing online casino platform, positioning it as one of the most influential gambling operators in Switzerland. Known for its commitment to compliance and responsible gaming, Swiss Casinos is a natural partner for Blueprint’s expansion into this regulated market.

The company’s online presence is already well-established, and the integration of Blueprint’s content is expected to enhance its competitiveness in the digital space. By adding Blueprint’s library to its online platform, Swiss Casinos not only diversifies its game offerings but also aligns itself with the latest trends in player engagement and retention.

Statements from key executives

Commenting on the launch, Samuel Haggblom, Director of Key Accounts at Blueprint Gaming™, emphasised the strategic importance of the partnership:

“We are excited to partner with Swiss Casinos and mark our entry into Switzerland’s prosperous iGaming market, bringing our iconic and ever-expanding portfolio to a new pool of players.
Launching with the country’s leading operator demonstrates our ambitious plans for 2025 as we seek to elevate Blueprint’s global footprint. We believe our diverse portfolio of games will resonate with a wide range of players, delivering increased engagement for Swiss Casino.”

In response, Patrick Mastai, Director Online Casino at Swiss Casinos, highlighted the advantages for both parties:

“Integrating Blueprint’s content onto our online platform is extremely exciting as it sees us gain a host of the most beloved games collections from the industry.
As an industry leader ourselves, it remains a priority to provide our players with engaging content that drives acquisition and retention rates, and we look forward to gauging the reaction from our player bases.”

Why the Swiss iGaming market matters

Switzerland’s regulated online gambling market has grown steadily since the Federal Act on Gambling came into force in 2019. Under this legal framework, only licensed operators affiliated with Swiss land-based casinos are permitted to offer online gambling services.

This regulatory model has created a secure and structured environment for players, while providing international game developers with a clearly defined path to market entry—provided they partner with licensed local entities.

The Swiss market is relatively young but offers strong potential for growth, especially in terms of online slot games. According to recent studies, the digital gambling segment in Switzerland is experiencing double-digit annual growth, driven by increased smartphone use and a shift in consumer habits toward digital entertainment.

Benefits for Swiss players

With Blueprint Gaming now available on Swiss Casino’s platform, local players gain access to a rich portfolio of slots known for their high production values, entertaining themes, and unique features. The inclusion of branded titles from major franchises provides an extra layer of excitement, especially for casual players familiar with these pop culture icons.

In addition to their entertainment value, Blueprint games are known for responsible game design. Many titles include configurable limits, transparent return-to-player (RTP) data, and fair bonus mechanics—all of which align with Switzerland’s strict player protection standards.

What this means for the industry

Blueprint Gaming’s entry into the Swiss market reflects a larger trend within the global iGaming sector: the shift toward regulated growth and compliance-first expansion strategies. As more countries adopt formal licensing frameworks, developers are increasingly choosing partnerships with licensed operators over grey market activity.

This partnership also reinforces the importance of branded content in attracting new players. Intellectual property-based slots have become a core pillar of Blueprint’s success strategy and are now a common feature among top-performing games across multiple jurisdictions.

With Swiss Casinos leading the way in digital transformation among local operators, this collaboration is likely to set a benchmark for future content agreements in Switzerland.

Future plans and outlook for Blueprint Gaming

Blueprint Gaming has outlined a bold growth agenda for 2025 and beyond. In addition to its expansion into Switzerland, the company is actively exploring opportunities in Latin America, North America, and Asia, focusing on regulated markets with strong consumer demand and clear legal guidelines.

The company’s roadmap includes further investments in branded content, new game mechanics, and platform innovation, all aimed at maintaining its competitive edge and expanding its global player base.

Furthermore, Blueprint is expected to leverage its parent company Merkur Group’s extensive European presence to accelerate partnerships across new and emerging markets.

Conclusion

The entry of Blueprint Gaming into Switzerland’s iGaming market through its partnership with Swiss Casinos represents a meaningful development in the European online gambling landscape. It reinforces the value of trusted partnerships, regulatory alignment, and compelling game design as key drivers of international growth in the digital gambling sector.

With a proven portfolio of games and a focus on player engagement, Blueprint is well-positioned to make a lasting impact in Switzerland and continue its trajectory as a global iGaming leader.

FAQs

What is Blueprint Gaming known for?
Blueprint Gaming is known for developing high-quality online slot games, including branded titles based on popular films and TV shows.

Who are Swiss Casinos?
Swiss Casinos is a major land-based and online gambling operator in Switzerland, licensed under the country’s federal gambling laws.

Why is Blueprint Gaming entering the Swiss market?
Blueprint aims to expand its presence in regulated markets, and Switzerland offers a growing digital player base and a stable legal environment.

Which Blueprint games are available in Switzerland?
Swiss players can now access titles like Rick and Morty™: Strike Back, The Flintstones™, and ted™ Afterparty.

Is online gambling legal in Switzerland?
Yes, online gambling is legal for operators partnered with licensed Swiss land-based casinos under the 2019 Federal Act on Gambling.

What makes Blueprint’s games appealing to players?
Their games feature engaging themes, branded content, innovative bonus features, and are designed with responsible gaming in mind.

How will this partnership benefit Swiss Casinos?
The deal enhances Swiss Casinos’ game library, helping to attract and retain players with premium content.

Does Blueprint Gaming operate in other countries?
Yes, Blueprint operates in multiple regulated markets across Europe and is expanding globally into new territories.

What does this deal mean for the Swiss iGaming industry?
It signals further professionalisation and international integration of the market through trusted, regulated partnerships.

Are more Blueprint games expected in Switzerland?
Yes, the portfolio is likely to grow as the partnership develops, with ongoing content updates and new releases.