Greyhound Racing Ireland renews SIS agreement

Sports Information Services (SIS) has strengthened its dedication to greyhound racing by renewing its established collaboration with Greyhound Racing Ireland (GRI) through a new three-year agreement. Under the renewed agreement, SIS will continue to deliver live greyhound racing content from Ireland to a wide international audience, serving both retail and online betting operators.

This renewed contract, announced in June 2025, ensures that SIS will broadcast over 500 races per month from ten premier Irish greyhound tracks. Moreover, the two organisations revealed that additional tracks are expected to be added during the term of the agreement, significantly expanding the visibility and reach of Irish greyhound racing in regulated betting markets.

Strengthening international presence through Irish racing

The renewed deal is a strategic move that aligns with SIS’s broader objectives to solidify its international footprint by partnering with high-quality racing jurisdictions. Irish greyhound racing has been increasingly recognised for its high standards, professional organisation, and appeal to both domestic and international audiences.

Paul Witten, Managing Director for the EMEA region at SIS, stated:

“We are delighted to continue building on our strong partnership with GRI, broadcasting over 500 races per month from 10 tracks, with a series of new venues to follow. Greyhound racing from Ireland has in recent years established itself as a core part of the greyhound coverage for retail and online operators, both in the UK and international markets, and our coverage showcases the very best the nation has to offer.”

Witten’s comments underline the strategic importance of Irish greyhound content for SIS’s service offering. With racing content forming a key revenue stream for sportsbooks worldwide, maintaining access to reliable, high-quality events is critical for competitive positioning.

GRI sees long-term value in SIS alliance

For Greyhound Racing Ireland, the extended agreement reflects confidence in SIS’s capabilities to deliver world-class broadcasting and distribution services. GRI has consistently emphasised the value of visibility for its tracks and athletes, and this renewed deal appears to deliver on that ambition.

Tim Lucey, CEO of GRI, echoed these sentiments:

“Our partnership with SIS has been instrumental in consistently delivering world-class exposure for Irish greyhound racing and we are extremely pleased to secure extended collaboration for the next three years. The new agreement underlines our commitment to showcase the best of our sport whilst providing fans with unparalleled access to major events. It pays testament to the quality of our tracks, athletes, and the sport as a whole.”

His remarks highlight GRI’s strategic focus on sustainable growth and international recognition, with SIS serving as a vital partner in the realisation of those goals.

The operational scope of the deal

The renewed arrangement between SIS and GRI covers ten of Ireland’s most established and commercially viable greyhound racing venues. While the specific names of the tracks have not been publicly disclosed in the recent announcement, it is widely expected that top-tier facilities in Dublin, Limerick, Cork, and Galway are part of the core package.

These races are broadcast globally, primarily targeting licensed sportsbooks that rely on a steady stream of content to engage punters. SIS provides a comprehensive service that includes:

• High-definition video feeds
• Real-time data and betting odds integration
• Commentary and presentation
• Scheduling and content planning

This integrated approach ensures that operators receive a plug-and-play product that is compliant with regulatory frameworks and attractive to bettors.

Why Irish greyhound racing remains in high demand

Irish greyhound racing has built a reputation for quality and professionalism, partly due to the rigorous standards enforced by GRI. The organisation oversees the governance, licensing, and development of the sport in Ireland and works closely with tracks and stakeholders to maintain integrity and animal welfare.

Key strengths of the Irish greyhound industry include:

• Well-maintained and regulated tracks
• Consistent race scheduling
• High-quality canine athletes with international pedigrees
• Broad appeal across retail and online betting formats

The Irish greyhound sector has also made significant strides in recent years in terms of transparency and accountability, particularly concerning animal welfare—a topic that has attracted scrutiny in many jurisdictions. GRI has proactively invested in welfare programs, retirement schemes, and public outreach to strengthen the sport’s reputation.

SIS’s broader business strategy

SIS, a UK-headquartered company, specialises in the delivery of live content for betting operators, including horse racing, greyhound racing, esports, and virtual sports. The company has a longstanding reputation for reliability and technological excellence in the provision of real-time betting content.

Its strategy increasingly focuses on international expansion and diversification. By securing deals with national sports authorities like GRI, SIS ensures access to exclusive, regulated content, which is essential for sportsbook operators navigating increasingly strict compliance requirements.

Potential benefits for stakeholders

The renewed agreement between SIS and GRI is expected to generate benefits for a wide range of stakeholders:

• Betting operators gain access to a reliable and engaging stream of content that can boost user engagement and betting volumes.
• Irish tracks and trainers receive increased exposure, potentially leading to greater sponsorship and investment opportunities.
• The greyhound racing community, including fans and local businesses, benefits from the visibility and economic activity linked to live broadcast events.

Regulators and policy-makers can view the deal as an example of international cooperation in maintaining high standards in sports broadcasting and gambling compliance.

Legal and reputational considerations

Both SIS and GRI have been careful to emphasise compliance and regulatory oversight in their public communications. This reflects an understanding of the legal sensitivities that often surround betting-related agreements, particularly in Europe and the UK, where gambling regulation is subject to constant review and amendment.

The deal appears structured in a manner that avoids monopolistic concerns, supports responsible gambling initiatives, and promotes best practices in animal welfare. No significant legal challenges have been reported regarding this partnership, and all public-facing communication has remained within the bounds of professional courtesy and lawful representation.

Looking ahead: Challenges and opportunities

While the agreement has been met with positive responses from industry observers, the greyhound racing sector still faces challenges, including public perception issues, competition from other sports, and tightening regulatory frameworks in key markets like the UK and Europe.

Nonetheless, the SIS-GRI partnership serves as a blueprint for how domestic sporting bodies and international service providers can collaborate for mutual benefit. Both parties have indicated interest in further expanding their partnership, possibly exploring new digital products or expanding into new jurisdictions in the future.

Conclusion

The renewed three-year partnership between Sports Information Services (SIS) and Greyhound Racing Ireland (GRI) marks a significant development for the future of greyhound racing, not only in Ireland but across international betting markets. By continuing to deliver over 500 races per month from leading Irish tracks, the collaboration ensures consistent, high-quality content for operators and greater visibility for the sport.

This agreement reflects a shared commitment to innovation, integrity, and growth within a carefully regulated environment. It also reinforces the value of professional broadcasting partnerships in elevating domestic sports onto the global stage. For stakeholders across the board—from betting operators to racing professionals and fans—this extended alliance offers a stable and forward-looking foundation for sustained development, audience engagement, and international credibility.

As the industry continues to evolve amidst shifting regulatory landscapes and growing public scrutiny, the SIS-GRI collaboration stands as an example of how transparency, professionalism, and strategic alignment can secure long-term success in the competitive world of live sports content and betting.

FAQs

What is the purpose of the partnership between SIS and GRI?
The partnership aims to broadcast live Irish greyhound races to international betting operators, enhancing global exposure and boosting engagement with the sport.

How many races per month will be broadcast under this agreement?
Over 500 greyhound races per month will be broadcast from 10 Irish tracks, with potential for more venues to be added.

Which company is responsible for the broadcasting services?
Sports Information Services (SIS) is responsible for providing the broadcasting services, including live video, data, and commentary.

What does GRI stand for?
GRI stands for Greyhound Racing Ireland, the regulatory and promotional body for greyhound racing in Ireland.

How long will the current agreement between SIS and GRI last?
The renewed agreement will last for a period of three years, with potential for further extension.

What are the benefits of this deal for betting operators?
Operators gain access to consistent, high-quality greyhound racing content that attracts bettors and supports ongoing user engagement.

Is animal welfare addressed in this partnership?
Yes, GRI has publicly committed to high welfare standards, and the agreement aligns with regulatory and ethical expectations.

Will additional tracks be included in the future?
Yes, the parties have indicated that additional Irish tracks will be added to the broadcast schedule during the contract period.

How does this agreement impact Irish greyhound trainers and tracks?
Increased exposure can lead to higher revenues, sponsorship opportunities, and improved market recognition for trainers and tracks.

Is this partnership compliant with gambling regulations?
Yes, both SIS and GRI operate in full compliance with relevant gambling and broadcasting regulations in the UK, Ireland, and other jurisdictions.