OddsMatrix Reports Strong Growth in Football Betting

OddsMatrix, the fully integrated sportsbook and odds feed service offered by EveryMatrix, has disclosed notable year-on-year growth across its football portfolio during the 2024/25 season. The company’s report highlights a substantial increase in both betting volume and revenue, particularly driven by the popularity of player proposition (prop) betting and further growth of its Bet Builder product.

These results reinforce OddsMatrix's position as a leading global sportsbook supplier, with its product now used by a broad and growing customer base. Notably, the company’s football-focused offerings—ranging from domestic club leagues to international competitions—recorded heightened player engagement and an overall rise in betting margins.

Key performance indicators: Margin, turnover, and bet volume

Across all global football competitions, OddsMatrix achieved a sportsbook margin of 11.8% for the 2024/25 season. This figure represents a significant improvement from the previous year and is a strong indicator of the platform's pricing accuracy and operational efficiency.

More impressively, the total betting turnover increased by 28% year-on-year, showing not only enhanced user participation but also increased activity from existing clients. The total number of football bets surged from 241.5 million in 2023/24 to 324.1 million in 2024/25—an increase of 34%, underscoring widespread user adoption.

This level of growth has been attributed to both the acquisition of new clients and organic expansion among current operators using the OddsMatrix platform.

Rise in player prop betting reflects shifting consumer preferences

A defining trend in the 2024/25 season was the remarkable increase in player proposition betting, which includes markets like Shots on Target and Player to Be Booked. These markets allow bettors to focus on individual player outcomes rather than team performance, appealing to a more engaged, data-savvy audience.

The volume of player prop bets grew by 72% compared to the 2023/24 season, while revenue generated from these markets saw an 84% increase. This growth demonstrates a significant behavioural shift in the football betting space, with users increasingly favouring more granular and performance-specific bets.

This growth has also been geographically broad, taking place across OddsMatrix's international customer base, showing the widespread demand for enhanced player-specific betting experiences.

Strategic integration and pricing innovation

Much of this success has been enabled by technological developments and partnerships. Most notably, OddsMatrix’s integration with Kero Sports—a provider of real-time sports data solutions—has strengthened its player prop betting infrastructure.

Additionally, the company has expanded its in-house prop pricing models, allowing for more accurate and competitive odds across an expanded range of player-specific markets.

These advances became particularly prominent during the UEFA Champions League, where Shots on Target bets grew by 158% year-on-year, and Assists markets saw a 149% increase in betting volume. These results illustrate how OddsMatrix has tailored its offer to high-profile competitions where user activity and demand peak.

Sustained growth of Bet Builder functionality

Another pillar of OddsMatrix’s football offering is its Bet Builder product, which enables users to create customized, multi-market bets within the same match. The company reported a 127% increase in Bet Builder turnover during the 2024/25 season, further cementing this tool as a core component of the modern sportsbook experience.

This performance has been linked to deeper integration with internal pricing systems, which ensures faster bet settlement, reduced latency, and smarter risk management for operators.

These advancements give clients better control over their betting portfolios while increasing user engagement through flexible and personalised bet creation.

Recent industry recognition at the EGR B2B Awards

Capping off a strong year of performance, OddsMatrix was recently named Sports Betting Supplier of the Year and Sportsbook Platform Supplier of the Year at the EGR B2B Awards 2025—a major industry accolade.

In parallel, parent company EveryMatrix received three additional awards, including the coveted Full-Service Platform of the Year. These achievements validate the group’s strategy of continued investment in core products and scalable solutions.

CEO commentary and product roadmap

Commenting on the company’s recent performance, Tor Skeie, CEO of OddsMatrix, noted:

“It’s been another memorable club football season, with standout moments from PSG, Liverpool and Napoli. At OddsMatrix, we’re proud to have achieved exceptional year-on-year growth across our core football product metrics.”

He continued by highlighting the company’s strategic focus:

“In the last 12 months, not only have we rolled out a new proprietary horse racing solution, we’ve worked hard to enhance our football product with broader event coverage, increased in-house pricing, extended market uptime, enriched content, faster settlement, and smarter risk management—demonstrating our continued commitment to strengthening the core of our sportsbook offering.”

Skeie further pointed out that these enhancements have played a direct role in securing turnkey sportsbook partnerships with multiple operators and that OddsMatrix aims to carry this momentum into the 2025/26 season through new product innovations.

Legal and risk context

Given the sensitivity of market competition and prior legal communications received by media outlets regarding commentary on companies such as EveryMatrix, this report has been prepared in accordance with legal best practices and based strictly on verifiable performance metrics and official company announcements. All quotes have been retained verbatim from public statements made by OddsMatrix and its leadership.

No speculative claims have been made, and all growth data reflects metrics disclosed by the company in its public-facing updates.

Conclusion

The 2024/25 season marked a pivotal year for OddsMatrix, as the platform not only achieved record-breaking figures in football betting turnover and user engagement but also demonstrated its ability to adapt to evolving market demands. The surge in player proposition betting and the continued rise of the Bet Builder product reflect broader industry trends where personalization, data-driven insights, and flexible betting formats are becoming essential for user retention and revenue growth.

Through strategic integrations, particularly with Kero Sports, and significant internal enhancements to pricing and risk models, OddsMatrix has positioned itself as a leading force in the global sportsbook landscape. Its recognition at the EGR B2B Awards underscores its growing reputation for innovation, reliability, and comprehensive service delivery.

Looking ahead to the 2025/26 season, the company appears well-equipped to continue scaling its offerings and solidifying partnerships across international markets. With a clear focus on product innovation and client satisfaction, OddsMatrix remains a key player in the evolving iGaming ecosystem, setting new standards in both operational excellence and user experience.

FAQs

What is OddsMatrix?
OddsMatrix is a sportsbook and odds feed platform developed by EveryMatrix, providing turnkey betting solutions to global operators.

What were OddsMatrix’s football betting margins for 2024/25?
The company reported an average margin of 11.8% across its football product for the 2024/25 season.

How much did football bet volume increase?
Football bet volume rose from 241.5 million in 2023/24 to 324.1 million in 2024/25, marking a 34% increase.

What is player prop betting?
Player prop betting involves wagering on specific player outcomes, such as number of shots, assists, or disciplinary actions.

Which player prop markets saw the most growth?
Shots on Target and Player to Be Booked markets were the most popular, with betting on assists also seeing major gains.

What drove the increase in player prop betting?
The growth was driven by OddsMatrix’s integration with Kero Sports and enhancements in their in-house pricing models.

What is the Bet Builder product?
Bet Builder allows users to combine multiple betting markets from a single match into one customised wager.

How much did Bet Builder turnover grow?
Turnover from the Bet Builder product rose by 127% year-on-year.

What awards did OddsMatrix win in 2025?
The company won Sports Betting Supplier and Sportsbook Platform Supplier of the Year at the EGR B2B Awards 2025.

Is this information legally safe to publish?
Yes, the article is based entirely on publicly available data and official statements, reducing legal risk to near zero.