Scientific Games renews deal with Polish lottery

Scientific Games, a global leader in lottery and gaming solutions, has reaffirmed its long-standing partnership with Totalizator Sportowy, the operator of Poland’s national lottery, through a new agreement to continue providing instant scratchcard games. This renewed collaboration, which builds on more than two decades of cooperation, aims to bring further innovation, entertainment, and responsible gaming to Polish players while supporting cultural and sporting initiatives across the country.

The development signifies a major commitment by both companies to grow the instant games category in a regulated and sustainable manner, strengthening Poland’s position as one of the leading markets for scratchcard games in Europe.

A two-decade partnership built on trust and performance

For more than two decades, Scientific Games has served as a reliable partner, supplying instant lottery games to Totalizator Sportowy, Poland’s national lottery operator. Throughout this time, the collaboration has evolved significantly, both in technological innovation and market performance.

Celebrating 25 years of instant game operations in 2024, Totalizator Sportowy ranks among the top five best-performing instant game lotteries in Europe, according to the La Fleur’s 2025 World Lottery Almanac. This success is a testament not only to the popularity of the product in Poland but also to the effectiveness of the partnership in delivering engaging content and meaningful contributions to the public good.

Between 2022 and 2025, scratchcard sales in Poland grew by approximately 20%, further illustrating the continued relevance and appeal of instant lottery products to Polish consumers. Scientific Games’ advanced game design, printing technologies, and strategic portfolio planning have been instrumental in this upward trend.

Commitment to innovation: The launch of GIGA 7 and new technology

One of the highlights of the collaboration in recent years has been the introduction of the PLN30 GIGA 7 game, an advanced scratchcard offering that showcases Scientific Games’ proprietary Dimension® technology. This production technique uses a sophisticated 3D printing effect that creates visual refractions above and below the game’s graphics, offering a tactile and immersive experience.

By leveraging these innovations, Scientific Games is helping lotteries like Totalizator Sportowy compete in a rapidly evolving entertainment landscape, where consumers increasingly demand high-quality, digitally inspired physical products.

Katarzyna Woznica-Borkowska, Manager of Instant Products at Totalizator Sportowy, commented on the strategic importance of the continued partnership:

“Our goal is to give our players entertaining scratchcard experiences while responsibly generating maximum proceeds for Polish sport and culture. We are delighted to continue working with Scientific Games to offer fun, modern scratch experiences.”

Global reach and local impact

Scientific Games presently delivers instant lottery products to 110 officially regulated lotteries across the globe, with over 50 of these operations based in Europe. Its market share includes nine of the ten top-performing instant game lotteries globally, reinforcing the company’s dominance in this segment.

For Poland, this international expertise is matched with localized insight. Scientific Games customizes games for the Polish market in terms of theme, price point, prize structure, and gameplay complexity. The company also collaborates closely with Totalizator Sportowy’s product development and marketing teams to ensure a balanced and engaging portfolio that appeals to a wide range of player preferences while upholding high standards of responsible gambling.

Paul Dures, Lottery Sales Director EMEA at Scientific Games, stated:

“Scientific Games is honored to continue our longtime relationship with Totalizator Sportowy that we have built across two decades. We look forward to continuing our work to drive meaningful growth for the scratchcard games in Poland, creating more innovative and attractive games for players.”

Responsible gaming at the core of growth

While commercial performance is a key metric, both Scientific Games and Totalizator Sportowy emphasize the importance of operating within a strict framework of social responsibility. All products are subject to rigorous compliance reviews, and both organizations prioritize consumer education, age verification, and harm minimization measures.

Poland’s lottery revenues contribute directly to national causes, including sport, culture, and social development. The continued success of scratchcards and other lottery products helps fund these programs, underlining the broader public value of a well-regulated and responsibly managed lottery ecosystem.

The strategic importance of instant games in the digital age

Despite the increasing digitalization of entertainment, physical scratchcards remain a vital component of the lottery sector in many countries, including Poland. Their instant gratification model, simplicity, and affordability make them particularly attractive to casual players.

However, to stay competitive, paper-based products must increasingly mirror the excitement and design quality of their digital counterparts. Scientific Games addresses this challenge by investing in advanced printing techniques, data-driven product planning, and compelling prize strategies. The GIGA 7 launch in Poland exemplifies how traditional lottery formats can be revitalized with modern technology.

What’s next for Poland’s instant lottery market?

Looking ahead, the partnership between Scientific Games and Totalizator Sportowy is expected to focus on expanding the portfolio of scratchcard games with increased frequency of new launches, seasonal promotions, and cross-platform marketing.

There is also potential for further integration between retail and digital channels, enabling players to interact with scratchcard content both offline and online. While regulatory frameworks govern the pace of digital transformation in the lottery sector, innovations such as augmented reality scratchcards or digital code-based prize claims could be future avenues of exploration.

The continued collaboration signals that both companies are aligned in their vision: to deliver high-quality, responsible entertainment that not only generates excitement for players but also provides lasting benefits to Polish society.

Conclusion

The renewed partnership between Scientific Games and Totalizator Sportowy highlights how international experience combined with local implementation can result in a lottery program that is both effective and enduring. By emphasizing innovation, responsibility, and shared growth, the two companies have set a standard for public-private collaboration in the gaming sector.

With a strong foundation built on over two decades of cooperation, and a forward-looking strategy focused on player experience and technological evolution, Poland’s instant lottery market appears well-positioned for continued expansion in the years ahead.

FAQs

What is the relationship between Scientific Games and Totalizator Sportowy?
Scientific Games has been a trusted provider of instant lottery products to Totalizator Sportowy for over 20 years and recently renewed its agreement to continue offering innovative scratchcard games in Poland.

How long has Totalizator Sportowy operated instant games in Poland?
Totalizator Sportowy celebrated 25 years of instant game operations in 2024, marking a quarter-century of scratchcard offerings in the country.

What is the significance of the GIGA 7 scratchcard game?
GIGA 7 is a high-value scratchcard introduced in Poland featuring Scientific Games' Dimension technology, which enhances the visual and tactile player experience.

How much has Poland’s scratchcard market grown recently?
From 2022 to 2025, scratchcard sales in Poland grew by approximately 20%, reflecting strong demand for instant games.

How does Scientific Games ensure responsible gaming?
Scientific Games integrates compliance reviews, age verification, and harm minimization practices into its game development to ensure socially responsible lottery operations.

What are the benefits of this partnership to Poland?
The partnership helps generate proceeds that support Polish sport, culture, and social initiatives through the national lottery's funding model.

Is Scientific Games active in other countries besides Poland?
Yes, Scientific Games provides instant lottery products to 110 regulated lotteries globally, including more than 50 across Europe.

What technology does Scientific Games use in its scratchcards?
Scientific Games employs advanced printing techniques, such as Dimension 3D effects, to enhance the design and interactivity of its instant games.

Will the scratchcard offerings in Poland continue to expand?
Yes, the renewed partnership includes plans for more frequent game launches, seasonal promotions, and potentially greater integration with digital platforms.

How does this partnership support public interests in Poland?
Revenue from the instant games contributes directly to national programs supporting sports and cultural development, reinforcing the public value of the lottery.