Altenar & Kero Gaming Sports Betting Alliance

Altenar & Kero Gaming Sports Betting Alliance

Altenar, a prominent sportsbook and iGaming software provider, has embarked on a significant journey by partnering with Kero Gaming. This collaboration marks a pivotal moment in the sports betting industry, as Altenar becomes the first platform provider to integrate Kero Gaming’s bespoke micro-betting technology. This partnership aims to enhance the live betting experience, offering a more engaging and personalized service to bettors worldwide.

The Innovative Micro-Betting Technology

Kero Gaming’s micro-betting offering is powered by a sophisticated recommendation engine that utilizes proprietary algorithms. These algorithms are designed to curate markets that are not only personalized but also contextually relevant to the ongoing gameplay. This unique approach ensures that bettors are presented with the most engaging and relevant betting opportunities at every moment of a match.

Transforming the Live Betting Experience

The integration of Kero’s technology is set to revolutionize the live betting experience. By providing operators with an unparalleled level of engagement, the technology transforms how live bets are placed. This dynamic approach keeps players deeply involved in the action, offering betting markets that resonate with the real-time events of a game. The result is a more immersive and exciting betting experience for users.

Strategic Insights from Industry Leaders

Antonis Karakousis, Director of Operations at Altenar, emphasized the importance of robust and sophisticated technology in the future of sports betting. He stated, “Micro-betting is the future of sports betting, but it requires robust and sophisticated technology, well-architected frameworks, and rock-solid processes to overcome the challenges. This is why we chose Kero; we are confident they will best serve our global customers’ needs on a local level and optimize their potential.”

Tomash Devenishek, CEO at Kero Gaming, echoed these sentiments, expressing enthusiasm about the partnership. “Altenar is a dynamic force in the gaming industry, renowned for their expansive and happy global customer base. We are thrilled to be partnering with such a distinguished company. At Kero, we are committed to pushing the boundaries of innovation and delivering the best in-game micro-market experiences. Altenar’s top-tier sportsbook platform makes them the ideal partner to help propel our global growth and continue our tradition of excellence.”

Launching Ahead of Euro 2024

As part of the partnership, Kero football markets will become available to Altenar customers ahead of Euro 2024. This strategic launch is expected to attract a significant number of bettors, leveraging the heightened interest in one of the most prestigious football tournaments. Following this initial rollout, there are plans to expand market coverage to include basketball, baseball, and American football later in the year.

Commitment to Innovation and User Experience

This multi-year partnership underscores Altenar’s commitment to innovation and enhancing the user experience continually. By integrating Kero’s cutting-edge technology, Altenar aims to provide its users with the most engaging and contextually relevant betting markets. This dedication to innovation ensures that Altenar remains at the forefront of the sports betting industry.

The Future of Sports Betting

The adoption of micro-betting technology is indicative of the broader trends in the sports betting industry. As technology continues to evolve, bettors are increasingly seeking more interactive and personalized experiences. The collaboration between Altenar and Kero Gaming is a testament to this shift, showcasing how innovative technology can transform traditional betting practices.

A Strategic Move in a Competitive Market

In the highly competitive sports betting market, partnerships like this one between Altenar and Kero Gaming are crucial. They not only enhance the services offered to bettors but also position the companies involved as leaders in the industry. By continuously seeking out and integrating cutting-edge technologies, these companies can stay ahead of the competition and meet the ever-evolving demands of their users.

Expanding Global Reach

For Kero Gaming, this partnership represents an opportunity to expand its global reach. With Altenar’s extensive and satisfied customer base, Kero can introduce its innovative micro-betting technology to a broader audience. This expansion aligns with Kero’s goal of pushing the boundaries of innovation and delivering superior in-game experiences to bettors worldwide.


The partnership between Altenar and Kero Gaming is a significant development in the sports betting industry. By integrating Kero’s advanced micro-betting technology, Altenar is set to offer an unparalleled live betting experience to its users. This collaboration not only enhances the user experience but also positions both companies as innovators and leaders in the competitive sports betting market. As the industry continues to evolve, partnerships like this one will be crucial in driving innovation and meeting the changing needs of bettors around the world.


What is micro-betting technology?
Micro-betting technology allows bettors to place wagers on specific, often real-time events within a game, enhancing engagement and personalization.

How does Kero Gaming’s recommendation engine work?
Kero Gaming’s recommendation engine uses proprietary algorithms to curate personalized and contextually relevant betting markets based on live gameplay.

Why did Altenar choose to partner with Kero Gaming?
Altenar chose Kero Gaming for its robust, sophisticated technology and its ability to meet global customers’ needs on a local level, optimizing their potential.

What sports will Kero’s micro-betting technology cover?
Initially, Kero’s micro-betting technology will cover football markets, with plans to expand to basketball, baseball, and American football later in the year.

When will Kero football markets be available to Altenar customers?
Kero football markets will be available ahead of Euro 2024.

How does this partnership benefit Altenar customers?
This partnership offers Altenar customers a more engaging and personalized live betting experience through Kero’s innovative technology.

What are the expected outcomes of this partnership for Kero Gaming?
The partnership is expected to help Kero Gaming expand its global reach and continue its tradition of delivering superior in-game micro-market experiences.

What is the significance of this partnership in the sports betting industry?
This partnership signifies a major step towards more interactive and personalized betting experiences, setting a new standard in the industry.

How will this partnership affect the future of sports betting?
By integrating advanced micro-betting technology, the partnership will likely influence future trends, emphasizing the importance of real-time engagement and personalization.

What is Altenar’s commitment to innovation?
Altenar is dedicated to continuously enhancing the user experience and staying at the forefront of the industry through strategic partnerships and cutting-edge technology integration.


I like to keep it short. I am a writer who also knows how to rhyme his lines. I can write articles, edit them and also carve out some poetic lines from my mind. Education B.A. - English, Delhi University, India, Graduated 2017.