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Pay-per-click (PPC) advertising is an effective way for businesses to reach their target audience online. With the constantly evolving digital landscape, it’s crucial for advertisers to stay up-to-date on the...
After the Possum update in 2016, the month of November marked the biggest ranking shift in Local SEO. With the Possum update, the Local Search industry saw its first big...
Businesses with multiple locations often have a hard time managing their customer reviews. Responding to each and every review, from each and every location can be taxing. Google My Business’...
Do local citations matter anymore? Mike Blumenthal and other SEO experts share their opinions about how much attention we should be really giving to structured citations. For any local business,...
You already know that Google introduced the new Search Console in January. Google has now announced that the new Search Console will NOT support the Preferred Domain Setting. Google stated...
Let's talk about a recent SMO case study in the veterinary business. The main challenge was to generate engagement and reach for the social media pages and generate traffic for...
You can now add videos to local listings in the Google Maps using any Android device. Google is rolling it out slowly, so you might or might not see it...
HAVE YOU NOTICED A CHANGE IN RANKINGS? GOOGLE’S SHAKING THINGS UP WITH ITS NEW LOCAL SEARCH FILTERS. Google’s paramount goal is to provide its users with the best possible search...
On-page SEO techniques remain for every single such measure that can be taken specifically on the website keeping in mind the end goal to enhance its ranking on various search...
Local SEO is a very powerful type of local online marketing. It enables you to elevate your business to your local clients at whatever point they require it. Local SEO...
Assembling a Local SEO Strategy Making a Local SEO Strategy to focus on a local market can be somewhat mind boggling for a few. It’s about significantly something beyond picking...
Google has recently published a blog stating that those who are leveraging guest post as a link building technique should reconsider their strategy. They are specifically focusing on the spammy...
Building a website can be quite challenging especially when you are just starting out. After you have published your site and get it up and running, you are going to...
If you are still using monthly budgets for you Bing Ads campaigns, it is about time that you switch to the daily budgets, because if you don’t, Bing will do...
Facebook Messenger has launched a new feature in the Facebook Messenger App - Facebook Messenger Day. Through this new feature, you can share videos and images, with your Facebook friends,...
If you think Google is done with the Panda and Penguin updates, think again! On March 7, Google released ‘Fred’ an ‘unannounced’ algorithm update causing serious damage to websites having...
Every business organization wants to be successful. Investing in the local business marketing strategies is essential to for the success. However, most of the small business organizations cannot afford to...
HERE’S HOW YOU CAN DOMINATE LOCAL SEARCH IN 2017 The only thing constant in the world of SEO is change. To stay on the top, we need to follow the...
The converted clicks were the old metric that counted the number of clicks that lead to one or more conversions. From last 15 years, advertisers were using this metric to...
