Bet365 Expands Opta Stats Bets
In response to growing demand from bettors worldwide, Bet365 is expanding its offering of Opta-powered player and team statistics bets. These bets will now cover additional elite football competitions from Europe, Asia, and Latin America, providing an even more thrilling and comprehensive betting experience.
This expansion is made possible through a partnership with Stats Perform, a leading provider of sports data and analytics. Stats Perform has upgraded its award-winning Opta data feed, which is specially designed for trusted player and team stats betting. With this upgrade, licensed sportsbooks can now offer Opta-powered player and team stats markets for nearly double the previous coverage, encompassing over 7,000 matches per year.
The inclusion of player and team stats markets has breathed new life into football betting, offering unique and engaging opportunities for bettors. Opta’s reputation for accurate and reliable data has played a pivotal role in the success of these markets, which are now integral to popular betting experiences like same-game multis.
Andrew Ashenden, Chief Betting Officer at Stats Perform, expressed his excitement about this expansion, saying, “Collecting and supplying Opta data for an additional 3,000 new matches to the standard required for frictionless, trusted player stats betting experiences is the culmination of months of work from our expert teams. This effort reinforces our commitment to helping operators innovate and create compelling, personalized products that their customers love. We are delighted that this ambition has been recognized by bet365, who have added these new competitions to their offering at the earliest opportunity.”
With this expanded Opta data feed coverage, Stats Perform has introduced several key tools designed to enhance the betting experience, ensuring that it remains both entertaining and reliable for users. These tools aim to improve the efficiency of sportsbook trading teams and provide bettors with essential information to make informed decisions.
Opta Trading Viewer: This tool is designed to assist sportsbook trading teams in optimizing their trading, pricing, and settlement workflows for stats markets. It allows for more accurate and responsive adjustments, resulting in improved customer experiences.
Same Game Multi Assistant: Integrated into Stats Perform’s Content Player Pro, this fully hosted application helps bettors identify in-form players across more than 15 stats categories, covering 250+ global leagues. By offering valuable insights before and during matches, this product empowers bettors to make more informed decisions, particularly for stats markets related to same-game multis, bet builders, and pre-canned multis.
Stats Perform’s dedication to providing premium Opta player and team data has significantly contributed to the growth of football betting. These statistics have allowed sportsbook operators to unlock new customer segments, redefine betting entertainment, and enhance their profit margins. Furthermore, the level of trust associated with these statistics has made them immensely popular with users around the world.
Ashenden added, “Our trusted, premium Opta player and team data has helped inject material growth into a mature football betting experience, in a way few believed possible. It has helped sportsbook operators to unlock new customer segments, reinvent betting entertainment, and contribute significantly to margin, while creating trusted betting experiences that are phenomenally popular with users. All leading global sportsbooks choose Opta data to model, manage, and trade these markets, help bettors track them in-running on their front end, and for settlement. We’re proud to be at the forefront of such innovation, grateful to our teams for their consistently high-quality work, and to our licensed sportsbook partners like bet365 for their creativity and support. What’s more, this is still only the beginning of our ambitions to grow the space even further.”
FAQs
What are Opta-powered player and team stats bets?
Opta-powered player and team stats bets are a type of sports betting that relies on accurate and reliable statistical data provided by Opta, a renowned sports data provider. These bets offer a wide range of markets based on player and team performance statistics, allowing bettors to wager on various aspects of a game, such as goals, assists, tackles, and more.
How has the partnership between Bet365 and Stats Perform expanded the coverage of these bets?
The partnership between Bet365 and Stats Perform has led to an expansion in the coverage of Opta-powered player and team stats bets. Stats Perform has upgraded its Opta data feed to include additional elite football competitions from Europe, Asia, and Latin America. This expansion covers over 3,000 new matches per year, nearly doubling the previous coverage.
What tools have been introduced to enhance the betting experience for users?
Stats Perform has introduced two key tools to enhance the betting experience. The Opta Trading Viewer helps sportsbook trading teams optimize their trading, pricing, and settlement workflows for stats markets. The Same Game Multi Assistant, integrated into Stats Perform’s Content Player Pro, assists bettors in identifying in-form players across various stats categories and leagues, empowering them to make informed betting decisions.
How have stats markets impacted football betting in recent years?
Stats markets have revitalized football betting in recent years, offering unique and engaging opportunities for bettors. These markets have gained popularity due to Opta’s investment in accurate and reliable data. They feature prominently in popular betting experiences like same-game multis, allowing users to create custom bets based on player and team statistics.
Why are Opta-powered player and team stats bets considered trustworthy?
Opta is renowned for its accurate and trusted sports data. The integrity of Opta’s data has contributed to the success and trustworthiness of player and team stats bets. Sportsbook operators and bettors alike rely on Opta data to model, manage, and trade these markets, ensuring a fair and reliable betting experience.
Michael
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