The Pools launches new True Originals advertising campaign

The Pools, formerly known as The Football Pools, has launched the next significant phase of its comprehensive rebranding strategy through the introduction of a new TV and video on demand (VOD) advertising campaign titled ‘True Originals’. This campaign marks a pivotal moment for the brand as it seeks to balance its deep-rooted heritage with a fresh, digital-forward approach aimed at engaging the next generation of football enthusiasts and bettors across the United Kingdom....

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