Tag: Glücksspielpolitik 2026


Key points:

- Sweden’s state operator has published research and analysis into different ways the country can tighten gambling regulation

- This includes insights into unique ways young people and women are targeted and affected by the industry

Svenska Spel has published a new report with 18 new proposals to improve gambling regulation in Sweden.

The 42-page report is available on the company’s website and covers three main topics: Stronger protection for young people, blocking illegal casinos and introducing a risk classification for games.

Interestingly, the report explains that when the Swedish gambling market was reopened in 2019, the “intention of reregulation was good” and was “positively received by everyone."

“But seven years later, things haven’t quite turned out as planned”, it continues. “A number of measures have indeed been introduced… But not as forcefully as in comparable countries.”

Some of the biggest threats to young people include lootboxes, skin betting and unregulated streamers on platforms such as Twitch and Kick.

Svenska Spel has also looked into ways that gambling harm can differ between men and women.

Not only is there a difference in the gambling products men and women use, but women were more likely to have comorbidities with other issues and experience a much faster timespan between onboarding and accelerating into problem gambling.

This distinction has not been mentioned by other regulators, at least not in so much detail, and could lead to new approaches with problem gambling harm reduction.

Anna Johnson, Svenska Spel President and CEO, said: "Seven years after the re-regulation, we are far from the goal of a safe gambling market.

“Young people and women are particularly vulnerable, and the growth is almost exclusively in high-risk games such as online casinos. It threatens both consumer protection and confidence in the regulated market.

“Therefore, with our report, we want to show that there are concrete and feasible solutions."

Good to know: Sweden ended its state monopoly in 2019 and opened its market up to private operators, but has since struggled to achieve channelisation rates above 85%

Only a few days ago, the Swedish Gambling Act Review was produced by Marcus Isgren as part of an investigation into the country’s gambling landscape.

The report also proposed that, as online casino games are inherently higher-risk than other gambling products, they should be held to a higher standard of marketing in terms of restrictions – rather than it being a blanket rule for every gambling vertical and company.

Johnson continued: "We know that games are a source of joy, excitement and community. But then the market must be secure and sustainable in the long term. Our proposals show that there is an opportunity to reverse the trend if industry, authorities and legislators act together.”

Die schwedische Regierung hat offiziell eine Verlängerung des bereits bestehenden Verbots der Finanzierung von Glücksspielen mit Krediten vorgeschlagen. Wenn dieses Gesetz in Kraft tritt, wird es ab dem 1. April 2026 gelten und einen wichtigen regulatorischen Schritt zum Schutz der Spieler und zur Verringerung der Spielschulden auf dem lizenzierten Markt Schwedens darstellen....

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