Dutch survey by KSA indicates increasing public acceptance of gambling

The Dutch gambling regulator Kansspelautoriteit KSA has indicated that gambling is becoming more socially accepted in the Netherlands according to new research examining public attitudes. The findings, based on a nationwide survey, suggest that perceptions around gambling are evolving and that this shift may carry broader social implications for prevention support and regulation.

The study was conducted among 1,000 Dutch respondents on behalf of the Open Over Gokken 24/7 helpline. Its results offer a snapshot of how gambling is viewed within social circles and how societal attitudes may influence individual behaviour. While gambling remains a regulated activity under Dutch law, the regulator has drawn attention to the increasing perception of gambling as a normal and socially acceptable pastime.

Survey findings highlight normalization of gambling

One of the most notable findings from the survey is that 24 per cent of respondents stated that people in their social circle consider gambling to be normal behaviour. This suggests that for a significant minority of the population gambling has moved beyond being an occasional leisure activity and is instead seen as a routine or unremarkable form of entertainment.

The survey also identified a gender difference in attitudes. According to the results, 32 per cent of men indicated that gambling is considered normal within their social environment compared to 16 per cent of women. While the research does not attribute specific reasons to this difference, it may reflect broader social patterns in participation rates and perceptions of risk.

The KSA has cautioned that normalization can have unintended consequences. When gambling is widely regarded as ordinary behaviour it may encourage more frequent participation. It may also create barriers for individuals who are experiencing difficulties in controlling their gambling habits, as they may perceive their behaviour as consistent with prevailing social norms.

The influence of social circles on gambling behaviour

The survey findings underline the significant role of social context. Social environment appears to have a measurable impact on both participation and perception. For example, 43 per cent of respondents reported that they would gamble less if people around them did not engage in gambling activities. This suggests that peer behaviour may directly influence individual choices.

At the same time, 22 per cent of those surveyed stated that they have people within their social circle who gamble. Such exposure can reinforce the idea that gambling is an accepted and typical activity. In social settings where gambling is frequently discussed or practiced, individuals may be more inclined to participate or less likely to question their own behaviour.

The KSA has observed that social reinforcement can complicate early recognition of problematic patterns. If gambling is routinely framed as entertainment or a harmless pastime individuals may find it harder to distinguish between recreational participation and behaviour that poses risks to financial stability personal wellbeing or family life.

Romanticization and misconceptions

The survey also explored how gambling is discussed among Dutch citizens. A recurring theme was the emphasis on success and winnings. According to the findings, 18 per cent of respondents indicated that they regularly hear claims that gambling is a convenient way to make money quickly.

The KSA has referred to this phenomenon as a “romanticisation of gambling” and expressed concern about the potential implications. When gambling is portrayed primarily through stories of financial gain it may obscure the statistical realities associated with games of chance. This can create unrealistic expectations particularly among younger or inexperienced participants.

At the same time, the research found that 75 per cent of Dutch respondents view gambling problems as the result of making bad decisions. This perception suggests that a substantial majority attribute responsibility primarily to the individual rather than to external factors such as marketing social pressure or addictive mechanisms inherent in certain gambling products.

Such views may contribute to stigma. If gambling problems are seen largely as personal failings individuals who struggle may be less inclined to seek assistance. They may also face judgment within their communities which can exacerbate isolation and delay intervention.

Recognizing gambling harm remains challenging

The consequences of gambling were also examined in the survey. Eleven per cent of respondents reported that gambling had directly affected aspects of life such as work studies relationships or sleep. While this percentage does not necessarily represent severe addiction it indicates that for a notable minority gambling has tangible impacts beyond entertainment.

Recognition of gambling harm appears to be complicated by the perception that it is not visibly apparent. Seventy six per cent of respondents estimated that you cannot see a gambling addiction in someone. This belief may contribute to delayed detection. Unlike certain physical health conditions gambling problems often manifest through financial stress emotional strain or behavioural changes that are not immediately visible.

The KSA has suggested that this invisibility can allow problems to develop over extended periods without intervention. When difficulties remain under the radar financial losses can accumulate and personal relationships may deteriorate before support is sought.

Persistent taboo around seeking help

Despite increased public discussion about responsible gambling and harm prevention the survey indicates that stigma remains significant. Twenty nine per cent of respondents stated that they would not dare to ask for help if they were addicted to gambling. In addition, 34 per cent reported that they would find it difficult to confront someone about their gambling behaviour.

These findings point to ongoing discomfort around discussing gambling problems openly. While awareness campaigns have sought to reduce stigma cultural attitudes may still discourage candid conversations. Fear of judgment shame and misunderstanding can prevent individuals from taking early steps toward assistance.

Michel Groothuizen chairman of the KSA commented on the results. He stated: “Gambling problems rarely develop overnight and often remain under the radar for a long time. This is partly because gambling is often seen as normal behavior in the community. This can make it difficult to recognize when gambling becomes problematic, let alone to discuss it.

“As our previous research also showed, there is still a persistent taboo surrounding talking about gambling and gambling problems. As a result, people who experience gambling problems themselves often hesitate to ask for help. A first step can be to talk about it with someone you trust, such as a partner, family member or friend.

“For those who feel that step is too daunting, it’s also possible to first seek information online in a relaxed atmosphere. The OpenOverGokken.nl platform offers independent information and helps people find appropriate support. As a regulator, we believe it’s our social responsibility to ensure that reliable information and support are accessible to everyone and that no one has to face this alone.”

His remarks emphasize gradual development of harm and the importance of accessible support mechanisms. The KSA’s position reflects a broader regulatory focus on consumer protection and informed participation.

Regulatory debate over advertising restrictions

The publication of the survey results coincides with ongoing debate about gambling advertising in the Netherlands. The KSA has expressed reservations regarding a proposed government measure that would introduce a complete ban on gambling advertisements.

According to the regulator such a ban could make it more difficult for consumers to distinguish between licensed operators and unlicensed offerings. In a regulated market visibility of authorized providers is often viewed as a means of channeling consumers toward platforms that comply with national standards for consumer protection anti money laundering and responsible gambling measures.

The KSA has suggested that a blanket advertising ban might not effectively address the promotion of illegal or black market services. Instead it could inadvertently reduce awareness of regulated options. This position reflects a policy balancing act between minimizing exposure to gambling promotion and maintaining a clear regulated framework.

It is important to note that policy discussions are ongoing and subject to legislative processes. The regulator’s comments represent its perspective within that broader debate rather than a definitive policy outcome.

Broader implications for Dutch society

The survey offers insight into how gambling is woven into social life in the Netherlands. Normalization does not necessarily equate to widespread harm. Many individuals participate in gambling activities without experiencing adverse consequences. However the data indicate that perceptions and social narratives may influence both participation rates and the likelihood of seeking help.

Public health experts frequently highlight the importance of early intervention open dialogue and accurate information. If gambling is consistently framed as a quick path to financial gain individuals may underestimate risks. Conversely if those experiencing harm are viewed primarily as responsible for their own difficulties stigma may intensify.

The KSA’s emphasis on accessible information through platforms such as OpenOverGokken.nl suggests a strategy focused on education and support rather than solely on enforcement. Ensuring that consumers understand the risks associated with gambling and know where to seek assistance can form part of a comprehensive regulatory approach.

Conclusion

The latest survey commissioned in the Netherlands reveals a nuanced and evolving picture of public attitudes toward gambling. While a significant portion of Dutch society perceives gambling as normal behaviour there remains substantial recognition of potential harm and persistent stigma around addiction.

The findings highlight the complex interplay between social acceptance personal responsibility and regulatory oversight. As gambling becomes more integrated into everyday discourse the challenge for policymakers and regulators such as the KSA lies in maintaining a framework that safeguards consumers without overlooking social realities.

Balancing normalization with responsible participation will require continued dialogue evidence based policymaking and accessible support services. By acknowledging both the social dimensions of gambling and the risks associated with excessive participation Dutch authorities aim to foster an environment in which individuals can make informed choices and seek help without fear of stigma.

FAQs

What did the KSA survey reveal about gambling attitudes in the Netherlands?
The survey found that 24 per cent of respondents believe gambling is considered normal behaviour within their social circle indicating growing social acceptance.

Are men and women equally likely to see gambling as normal?
No. According to the survey 32 per cent of men compared to 16 per cent of women perceive gambling as normal within their social environment.

How does social environment influence gambling behaviour?
Many respondents indicated that they would gamble less if people around them did not gamble suggesting that peer behaviour plays a significant role.

What is meant by the romanticisation of gambling?
It refers to the tendency to highlight stories of success and quick financial gain while downplaying risks and potential losses.

Do most people think gambling addiction is visible?
No. A majority of respondents believe that gambling addiction is not easily visible in a person which can delay recognition of harm.

How many people reported negative consequences from gambling?
Eleven per cent of respondents stated that gambling had affected areas such as work studies relationships or sleep.

Is there still stigma around gambling addiction?
Yes. The survey indicates that many individuals would hesitate to seek help or confront someone about problematic gambling behaviour.

What support options are available in the Netherlands?
The OpenOverGokken.nl platform provides independent information and guidance on finding appropriate support services.

What is the KSA’s position on a complete advertising ban?
The regulator has expressed concern that a total ban could make it harder to distinguish licensed operators from illegal offerings.

Why is normalization considered a regulatory concern?
Normalization may increase participation and make it more difficult to identify and address problematic gambling behaviour at an early stage.