Excel Esports and Sybr Join Forces

Excel Esports and Sybr Join Forces

In the ever-evolving landscape of esports, comfort and performance are key factors that can make or break a player’s competitive edge. Recognizing the importance of these elements, Excel Esports, a prominent name in British competitive gaming, is thrilled to announce its groundbreaking partnership with Sybr, the revolutionary gaming chair brand brought to life by The Senator Group. This strategic alliance marks a significant milestone in the world of esports, promising a new era of unparalleled comfort and support for both players and enthusiasts alike.

The Senator Group, a renowned leader in the field of furniture manufacturing, brings decades of expertise and innovation to the gaming arena. With a legacy of crafting high-quality furniture solutions for various sectors, The Senator Group’s foray into the gaming industry with Sybr showcases their unwavering commitment to excellence across diverse markets.

Sybr’s gaming chairs, meticulously designed with precision and passion, seamlessly blend cutting-edge ergonomics with sleek aesthetics. The Senator Group’s extensive experience in creating comfortable and functional furniture aligns perfectly with the exacting demands of the gaming community.

The ergonomic design of Sybr gaming chairs offers a golden opportunity for esports athletes and enthusiasts to elevate their competitive prowess. By prioritizing posture, comfort, and support, these chairs have the potential to significantly enhance players’ focus and endurance during intense gaming sessions. With Excel Esports’ unwavering dedication to achieving peak performance and Sybr’s resolute commitment to delivering top-notch quality, this partnership is poised to redefine the standards of gaming comfort.

Shahin Rasti, Head of Partnerships at Excel Esports, expressed his excitement, stating, “Collaborating with Sybr is an exciting step forward for Excel Esports. As we strive to provide the best training and competitive environment for our players, Sybr’s ergonomic gaming chairs will play a pivotal role in enhancing their performance. This partnership underlines our commitment to excellence and innovation.”

Paul Hobson, Product & Design Director at The Senator Group and Creator of Sybr, added, “Sybr was born out of a passion for delivering unparalleled comfort and support to gamers. With our expertise in furniture design and manufacturing, we’re thrilled to partner with Excel Esports, an organization that shares our vision for pushing the boundaries in the gaming industry. Our chairs are meticulously crafted to empower players and enthusiasts to reach new levels of focus and performance.”

Excel Esports, recognized as a trailblazer in the British gaming scene, shares a common vision with Sybr: to empower gamers to reach their highest potential. This 12-month collaboration will see Excel Esports integrate Sybr’s premium gaming chairs into its training facilities, giving its players an edge as they prepare for global esports competitions.

As a new brand in the gaming market, Excel Esports is dedicated to supporting Sybr’s growth in the industry. By endorsing and utilizing Sybr’s gaming chairs, Excel Esports contributes to introducing the brand to a broader audience, helping to establish Sybr as a premier choice for comfort and performance.

The Sybr chair will officially launch on 2nd October 2023. However, attendees of Insomnia 71 can get an exclusive sneak peek at the Sybr stand on the 8th, 9th, and 10th of September 2023 at the NEC, Birmingham. The brand will also be running giveaway competitions throughout the weekend.

Sybr’s arrival at Excel Esports follows a string of high-profile partnerships, including landmark collaborations with JD Sports, HSBC UK, Sony INZONE, PC SPECIALIST, and a long-standing alliance with EE.

Excitingly, Excel Esports has made several other recent announcements, cementing its commitment to the growth and development of esports in the UK. One such announcement is the unveiling of the Power-Up Program, a groundbreaking initiative in collaboration with EE. This program aims to push gender boundaries in esports by providing women in the UK with unprecedented gaming opportunities and a chance to pursue a career in this rapidly expanding industry.


When will the Sybr gaming chairs officially launch?
The Sybr gaming chairs will be officially launched on October 2nd, 2023.

Where can I get an exclusive sneak peek of the Sybr gaming chairs before the official launch?
You can get an exclusive sneak peek at the Sybr stand during Insomnia 71 on the 8th, 9th, and 10th of September 2023 at the NEC, Birmingham.

What other high-profile partners has Excel Esports collaborated with?
Excel Esports has formed partnerships with JD Sports, HSBC UK, Sony INZONE, PC SPECIALIST, and has a long-standing collaboration with EE.

Can you tell me more about the Power-Up Program announced by Excel Esports?
The Power-Up Program is a groundbreaking initiative in collaboration with EE, aiming to provide women in the UK with gaming opportunities and support their pursuit of a career in esports.

How long is the partnership between Excel Esports and Sybr expected to last?
The partnership between Excel Esports and Sybr is set to last for 12 months, during which Sybr’s gaming chairs will be integrated into Excel Esports’ training facilities to enhance player performance.


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