Fennica Gaming and IGT Forge Partnership
Fennica Gaming and IGT have entered into a groundbreaking agreement to supply VLT games on IGT’s platform. This partnership marks a significant milestone for both companies, heralding a new era of innovation and accessibility in the gaming industry.
Pioneering Collaboration
The collaboration between Fennica Gaming and IGT represents a fusion of expertise and vision aimed at delivering unparalleled gaming experiences to players worldwide. By leveraging IGT’s cutting-edge platform and Fennica Gaming’s rich portfolio of VLT content, the partnership sets the stage for transformative growth and expansion in the global gaming market.
Empowering International Reach
At the heart of this collaboration lies the mutual commitment to internationalize Fennica Gaming’s VLT content selection. Through IGT’s extensive network and robust infrastructure, Fennica Gaming’s games will now be accessible to a broader audience, transcending geographical boundaries and reaching new markets.
Elevating the Gaming Experience
The agreement kicks off with a momentous initiative with Svenska Spel in Sweden, where Fennica Gaming will supply multiple games to approximately 4000 VLTs across the country. This endeavor not only introduces players to an exciting array of new gaming options but also underscores the adaptability and scalability of Fennica Gaming’s offerings.
A Testament to Innovation
Timo Kiiskinen, Managing Director of Fennica Gaming, emphasizes the pivotal role of innovation in driving this collaboration forward. He notes, “IGT’s open technology has enabled us to supply our VLT games tailored for Svenska Spel’s needs. For us, it has been of utmost importance to listen to the market’s wishes and to share the professional expertise we have within Veikkaus Group.”
Customer-Centric Approach
Rene Dissing, Account Development Manager from IGT, underscores the customer-centric approach that underpins this partnership. He affirms, “Providing world-class content attuned to the specific Swedish player, market, and regulations has been our priority throughout. Having worked with Fennica on a number of business opportunities and witnessed the very successful and localizable VLT content of its mother company Veikkaus, it was only natural to sign a cooperation agreement ensuring Fennica VLT content would become available to Svenska Spel initially.”
Tailored Solutions for Unique Markets
Joakim Åberg, Product Director Vegas from Svenska Spel, praises the adaptability of Fennica Gaming’s offerings to suit the distinct characteristics of the Swedish gaming market. He comments, “We were instantly impressed by the Finnish games and how well they would fit into our special retail environment, both to the restaurants and to the bingo and pool arcades. The games are not too casino-like but they are perfectly suited to this particular sales channel, which foregrounds entertainment.”
Technological Ingenuity
Behind the seamless integration of Fennica Gaming’s games into IGT’s platform lies a testament to technological prowess. Kirsi Lagus, SVP of Products and Portfolio from Fennica Gaming, elaborates, “Integrating Veikkaus’ WEB-technology-based games into the hardware of the business partner (IGT) demands outstanding technological expertise from us, and that is what we are currently making use of. The localization of the games, i.e., adjusting them to fit IGT’s customer’s needs, and for their legislation and language, is carried out in cooperation both with the parent company and our Game Family partners.”
Fueling Future Growth
Joni Hovi, SVP Customers and Marketing from Fennica Gaming, reflects on the burgeoning demand for Finnish game and product expertise in the global arena. He asserts, “It is a pleasure to see that the demand for Finnish game and product expertise keeps increasing and extending. We made our way to the selection of an international business partner and got to sign a new kind of significant cooperation deal with IGT. Their customers will now have access to amazing new games, and this is a start for the future collaboration with IGT.”
Unlocking Potential
In essence, the partnership between Fennica Gaming and IGT represents more than just a business agreement—it signifies a convergence of innovation, expertise, and shared vision. As the gaming landscape continues to evolve, this collaboration stands poised to unlock new possibilities, redefine industry standards, and elevate the gaming experience for players worldwide.
FAQ:
What does the partnership between Fennica Gaming and IGT entail?
The partnership involves the supply of VLT games on IGT’s platform, facilitating international accessibility and market expansion for Fennica Gaming’s content.
Which market will be the initial focus of this collaboration?
The collaboration will commence with Svenska Spel in Sweden, where Fennica Gaming will supply multiple games to approximately 4000 VLTs across the country.
What role does technological expertise play in this partnership?
Technological expertise is crucial for seamlessly integrating Fennica Gaming’s games into IGT’s platform, ensuring compliance with regulations and linguistic nuances.
How does Fennica Gaming tailor its offerings to suit specific markets?
Fennica Gaming adapts its games to align with the preferences and regulatory requirements of target markets, collaborating closely with partners to achieve localization.
What distinguishes Fennica Gaming’s offerings in the gaming market?
Fennica Gaming’s offerings are renowned for striking a balance between entertainment and suitability for various sales channels, catering to diverse player preferences.
What motivates the collaboration between Fennica Gaming and IGT?
The collaboration is driven by a shared commitment to innovation, customer satisfaction, and the pursuit of excellence in the gaming industry.
How does this partnership contribute to the growth of Fennica Gaming?
The partnership with IGT opens doors to new markets, expands Fennica Gaming’s global reach, and positions the company for sustained growth and success.
What are the key objectives of the collaboration between Fennica Gaming and IGT?
The collaboration aims to introduce innovative gaming experiences, enhance accessibility for players worldwide, and set new benchmarks for industry standards.
What distinguishes Fennica Gaming’s VLT content in the global gaming market?
Fennica Gaming’s VLT content stands out for its adaptability, localization efforts, and alignment with the unique characteristics of target markets.
How does this partnership reflect broader trends in the gaming industry?
This partnership reflects a growing emphasis on international collaboration, technological innovation, and customer-centric approaches in the dynamic landscape of the gaming industry.
Michael
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