Free product listing now enabled in the Bing shopping tab

Microsoft Advertising has announced the availability of free Product Listings on the Bing Shopping Tab, starting in the USA and soon rolling out to other markets including the United Kingdom, Canada, Australia, France, and Germany. This move comes in response to the growing popularity of online retail shopping and aims to help retail partners make the most of this change. In this article, we will look at how to enable product listings, things to know, and the actions to take.

Here’s an announcement that they made last month,

“…the availability of free Product Listings, which allow you to show your product offers for free on the Bing Shopping Tab starting in the USA and soon rolling out to other markets — United Kingdom, Canada, Australia, France, and Germany.”

Steps to Enable Product Listings

If you’re already a part of Microsoft Shopping Campaigns, you don’t need to take any action to participate. Microsoft Merchant Center automatically opts all the approved product offers. However, if you’re not part of Microsoft Shopping Campaigns, you can create a Microsoft Merchant Center store, submit all the eligible products, and ensure they are approved. Once the Merchant Center store is successfully created, you’re automatically opted-in to the free Product Listings offering. All approved products will be reflected in the free products listings section on the Bing Shopping Tab.

Things to Know

Reporting for product listings will be available in Microsoft Merchant Center by this fall. To avail all the benefits of product listings, it’s advisable to send a complete product feed, along with your entire inventory and more fields to provide a rich data source. Clicks from the Product Listings section within the Shopping Tab are free of cost. However, all products must abide by Microsoft Advertising policies and Product Ads policies and meet the product specification requirements, similar to paid ads today.

To opt-out of receiving this free traffic, you can click on “Show Free Product Listings” through the Settings page of your Merchant Center store in the shopping tab toggle. Bing is also looking forward to partnering with more retailers to offer a wider selection of products.

Actions to Take

For more information, visit the Microsoft Advertising website. If you have any queries or feedback, you can send them to your Microsoft Advertising account manager or email directly to [email protected]. You can also reach out to us for assistance.

The introduction of free Product Listings on the Bing Shopping Tab is a great opportunity for retailers to showcase their products and reach a wider audience. With no additional cost, retailers can increase their visibility and sales. By following the steps mentioned above and keeping in mind the things to know, retailers can make the most of this change and take their business to the next level.

FAQs

What is the Bing Shopping Tab?
The Bing Shopping Tab is a shopping destination that allows shoppers to browse and compare products from different retailers.

Do I need to pay for Product Listings?
No, clicks from the Product Listings section within the Shopping Tab are free of cost.

How can I opt-out of receiving free traffic?
You can click on “Show Free Product Listings” through the Settings page of your Merchant Center store in the shopping tab toggle to opt-out of receiving free traffic.

What are the benefits of Product Listings?
Product Listings offer a great opportunity for retailers to showcase their products and reach a wider audience. With no additional cost, retailers can increase their visibility and sales.

When will reporting for Product Listings be available in Microsoft Merchant Center?
Reporting for Product Listings will be available in Microsoft Merchant Center by this fall.