In a recent twist of events, the UK government's stance on gambling advertising has come under the spotlight, with experts and policymakers clashing over its potential harm and the lack of concrete evidence to back up claims. The decision to reverse a proposed ban on gambling advertising has sparked intense debates, highlighting a significant lack of consensus on how to approach this complex issue....
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iGaming News, Laws, Marketing, NEWS Malta
August 21, 2023
Malta-Based Online Casino Finds Loophole in Finnish Advertising Laws
In a bid to navigate the strict Finnish advertising regulations surrounding gambling, a Malta-based online casino has come up with an innovative workaround, raising eyebrows and catching the attention of...
iGaming News
June 15, 2023
Exploring Malta’s Sports Betting Scene
Sports betting has gained immense popularity worldwide, providing an exciting avenue for sports enthusiasts to showcase their knowledge and passion while potentially earning some extra cash. When it comes to...
Accounting, Finance News, Taxation
June 11, 2023
Accounting for E-Commerce: Managing Finances in the Digital Age
The digital age has revolutionized the way we conduct business, particularly with the rise of e-commerce. As more and more businesses shift their operations online, it becomes crucial to understand...
iGaming News, Marketing
June 10, 2023
Behind the Scenes: iGaming Malta
In recent years, Malta has emerged as a thriving hub for the iGaming industry. With its attractive regulatory framework, strategic location, and conducive business environment, the tiny Mediterranean island has...
OFF-PAGE SEO, Social Media
May 31, 2023
Which social media platforms are right for your business?
As social media continues to shape the way we connect, communicate and market ourselves online, it's important for businesses to navigate the landscape and determine which platforms are right for...
Marketing, OFF-PAGE SEO, ON-PAGE SEO
May 30, 2023
What “return” does content marketing bring?
If you're trying to determine the ROI of content marketing, a crucial question to ask is, what exactly is the "return" in this case? After all, the purpose of content...
Marketing, SEO Techniques, Social Media
May 28, 2023
Successful Facebook marketing in a few steps
In today's digital age, social media platforms have become a crucial part of any business's marketing strategy, and Facebook is undoubtedly one of the most popular ones. With almost 2...
Business News, iGaming News, Marketing
May 20, 2023
The Evolving Landscape of Influencer Marketing in the iGaming Industry
Influencer marketing has transcended its origins as a platform for promoting cosmetics. It has now become a dominant strategy employed by complex brands, products, and platforms. With an average annual...
Marketing, Social Media
May 19, 2023
How to use Social Selling
Social Selling has become a popular marketing strategy that allows businesses to leverage social media platforms to build relationships with potential customers, establish trust, and drive sales. By providing valuable...
iGaming News, NEWS Malta
May 18, 2023
Keyword Research for iGaming in Malta
If you're a player or an operator in the iGaming industry in Malta, you're likely aware that keywords are the backbone of any successful online marketing strategy. With the right...
Marketing, OFF-PAGE SEO, Social Media
May 16, 2023
How to Use Facebook Ads for Targeted Advertising
Facebook is one of the most popular social media platforms in the world, with over two billion monthly active users. As a business owner, it's important to leverage the power...
Local SEO, ON-PAGE SEO
May 15, 2023
How to Calculate Your Content Expenses
If you're running a business or managing a website, investing in content is essential for attracting and retaining customers. However, it's not always easy to determine the return on investment...
Marketing, ON-PAGE SEO
May 13, 2023
How can Customer Journey Mapping Help You?
Customer Journey Mapping is a strategy that helps you to understand and visualize the journey of your customers in such detail that you can optimize your website structure, content, and...
Business News, Marketing, NEWS Malta
May 8, 2023
Content ROI – Worth the Investment?
As a content marketer, one of the most pressing questions you may face is how to determine whether your efforts are paying off. It's not always easy to figure out...
iGaming News, NEWS Malta
May 5, 2023
Drive More Traffic to Your Casino Website with These SEO Tricks
Are you looking for ways to increase traffic to your online casino website? Do you want to improve your search engine rankings and get more visitors to your site? In...
iGaming News, Marketing, NEWS Malta
May 1, 2023
5 Proven Strategies to Increase Your Online Casino Revenue
Are you looking to boost your online casino revenue? Do you want to attract more players and increase your profits? In this article, we will share five proven strategies that...
Marketing, Social Media
April 18, 2023
7 Proven Strategies for Promoting Your Casino on Social Media
With the rise of social media, promoting your casino has never been easier. Social media platforms like Facebook, Twitter, and Instagram provide an excellent opportunity for casinos to reach out...
Social Media
April 5, 2023
Launch a Social Media Advertising Campaign Targeting Small Business Owners in Malta
Small businesses are the backbone of the Maltese economy, and social media advertising can be a cost-effective way to reach and engage with potential customers. In this article, we will...
Marketing, ON-PAGE SEO, SEO Techniques
March 22, 2023
How to Build a Strong Brand Identity for Your Online Casino
In today's highly competitive online casino industry, it's more important than ever to establish a strong and recognizable brand identity. A strong brand identity can help your online casino stand...
Clients, Marketing, SMO Case Study, Social Media
July 30, 2022
SMO Case Study – Dental Industry
The main challenge for this project was to generate leads with low Ad Spent of $5/day. The Facebook advertising policies were an obstacle for the client’s business as they belong...
Clients, SMO Case Study, Social Media
July 30, 2022
SMO Case Study – Cosmetic Surgery Business
The main challenge for this project was to generate leads with low Ad Spent of $5/day. The Facebook advertising policies were an obstacle for the client’s business as they belong...
Marketing, OFF-PAGE SEO
April 7, 2022
All U.S. Auto Advertisers Can Now Advertise Their Vehicles on Google
Are you an auto advertiser in the U.S. looking to increase your online presence and reach potential customers more easily? Good news! Google has recently announced that all U.S. auto...
Social Media
October 10, 2020
Facebook to impose limit on number of ads
From February 2021, Facebook will be limiting the number of ads on a Page. These ads will run based on the highest month’s ad spend in the previous year. The...
OFF-PAGE SEO
September 13, 2020
Free product listing now enabled in the Bing shopping tab
Looking at the growing popularity of online retail shopping, Microsoft Advertising is now looking out for ways to help retail partners make the most of this change. Here’s an announcement...
OFF-PAGE SEO
April 13, 2020
Yelp gives affected local businesses free services worth $25m
In an effort to extend support to the local businesses that are most impacted by the COVID-19 outbreak, specifically the independent restaurants and nightlife industry-related businesses, Yelp has announced a...
Pay Per Click
February 13, 2020
Pay Per Click (PPC) updates for February 2020
Pay-per-click (PPC) advertising is a constantly evolving field, with updates and new features being rolled out regularly. In February 2020, there were several noteworthy updates that could impact the effectiveness...