The main challenge for this project was to generate leads with low Ad Spent of $5/day. The Facebook advertising policies were an obstacle for the client’s business as they belong to the medical industry (nudity factor). Client’s expectation was very high because they are well known in New York and New Jersey....
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Marketing, OFF-PAGE SEO
April 7, 2022
All U.S. Auto Advertisers Can Now Advertise Their Vehicles on Google
Are you an auto advertiser in the U.S. looking to increase your online presence and reach potential customers more easily? Good news! Google has recently announced that all U.S. auto...
Social Media
October 10, 2020
Facebook to impose limit on number of ads
From February 2021, Facebook will be limiting the number of ads on a Page. These ads will run based on the highest month’s ad spend in the previous year. The...
OFF-PAGE SEO
September 13, 2020
Free product listing now enabled in the Bing shopping tab
Looking at the growing popularity of online retail shopping, Microsoft Advertising is now looking out for ways to help retail partners make the most of this change. Here’s an announcement...
OFF-PAGE SEO
April 13, 2020
Yelp gives affected local businesses free services worth $25m
In an effort to extend support to the local businesses that are most impacted by the COVID-19 outbreak, specifically the independent restaurants and nightlife industry-related businesses, Yelp has announced a...
Pay Per Click
February 13, 2020
Pay Per Click (PPC) updates for February 2020
Pay-per-click (PPC) advertising is a constantly evolving field, with updates and new features being rolled out regularly. In February 2020, there were several noteworthy updates that could impact the effectiveness...
Pay Per Click
November 13, 2019
Pay per click updates for November 2019
Here are the latest pay per click updates we have curated for you this month. With the holiday season coming up, Google rolls out holiday updates for merchants with some...
Marketing, Pay Per Click
October 13, 2019
Pay per click updates for October 2019
Wondering if responsive search ads are worth it for small PPC campaigns? Click here to get your answer. Learn how to work with the latest Google Ads Match type changes;...
Pay Per Click
September 16, 2019
Pay per click (PPC) updates for September 2019
Improve the performance of your Google Ad campaigns with Google’s newly introduced seasonality adjustment for smart bidding. Now you can ensure you don’t go over your media spend budget with...
Pay Per Click
August 13, 2019
Pay per click (PPC) updates for august 2019
The new tool from the team PixelMe alerts you whenever your competitor launches a Facebook Ad campaign. With Goggle Ads' new version of the keyword planner, you can now find...
Marketing, Pay Per Click
July 13, 2019
PPC ad strategies to implement in July 2019
Sort your campaigns in 6 different ways with just 1 click. This Google Ads feature also lets you keep a track of the campaigns spending your money the fastest by...
Clients, Pay Per Click, PPC Case Study
August 24, 2018
PPC Case Study – Liquor Delivery Industry
The PPC Case Study for the Liquor Delivery Industry presented a challenge of increasing conversions while lowering the cost per conversion. The client had been spending more with almost no...
Marketing, Pay Per Click
July 19, 2017
PAY PER CLICK – WHY YOU NEED TO LOOK BEYOND THE TOP METRICS
Paid media platforms such as Google, Facebook & Bing offer an exceptional way to reach to your targeted audience. Using those platforms, one can not only create brand awareness but...
Ecommerce, Marketing, SEO Techniques
May 18, 2017
E-commerce Marketing and Search Engine Optimization
E-commerce Marketing and Search Engine Optimization Showcasing your site through a search engine the (SEO) is as imperative as the way your site operates and its outlook. Search engine optimization...
OFF-PAGE SEO
May 1, 2017
BING ROLLS OUT THREE NEW UPDATES FOR ADVERTISERS
Bing has become aggressive in recent years. With Google dominating the market, they didn’t have any other option as well. They have recently rolled out 3 new features for shopping...
Marketing, OFF-PAGE SEO
April 2, 2017
BING ADS WILL STOP SUPPORTING MONTHLY BUDGETS FROM 30TH APRIL
If you are still using monthly budgets for you Bing Ads campaigns, it is about time that you switch to the daily budgets, because if you don’t, Bing will do...
OFF-PAGE SEO
April 2, 2017
ADWORDS MIGHT EXTEND THE TEXT AD DESCRIPTION LIMIT
Many times, it’s hard to convey your message in just 80 characters. It’s a humongous task to sum up your product or service in 80 characters and that also in...
Marketing, Social Media
April 1, 2017
FACEBOOK MESSENGER DAY
Facebook Messenger has launched a new feature in the Facebook Messenger App - Facebook Messenger Day. Through this new feature, you can share videos and images, with your Facebook friends,...
Local SEO, SEO Techniques
March 18, 2017
Why is Local SEO helpful for the Small Businesses?
The World Wide Web has general probability for Small Businesses. It has furnished individuals with the capacity to communicate with somebody, who has a dongle, however, lives in a remote town,...
Business News
March 8, 2017
AFFІLІАTЕ MАRKЕTІNG – THЕ PROS АND CONS
Affіlіаtе mаrkеtіng differs frоm оthеr оnlіnе advertising vеnturеѕ bесаuѕе іt hіghlу relies upon the 'рау-fоr-реrfоrmаnсе' concept. Thе аffіlіаtе оnlу еаrnѕ a commission оr a portion when thе online vіѕіtоr dоеѕ...
Marketing, Pay Per Click
March 2, 2017
“CONVERTED CLICKS” REPLACED WITH “CONVERSIONS”
The converted clicks were the old metric that counted the number of clicks that lead to one or more conversions. From last 15 years, advertisers were using this metric to...
Local SEO, Marketing, SEO Techniques
February 4, 2017
Why Do You Need Help From a Local SEO Agency?
Why Do You Need Help From a Local SEO Agency? As a rule, Search Engine Optimization or SEO involves different sorts of systems so that a changeless impression is made...
Marketing, Social Media
February 1, 2017
FACEBOOK ADS IN THE “MIDDLE” OF VIDEOS
You may have noticed a little too many videos on your news feed lately, even from pages that you hardly visit. Facebook was even recommending video from various pages to...
Marketing, OFF-PAGE SEO, Social Media
January 3, 2017
WHAT 2017 MAY BRING FOR DIGITAL MARKETERS
WHAT 2017 MAY BRING FOR DIGITAL MARKETERS. The only thing constant in the world of digital marketers is change and 2016 was no different. Google announced that they are shifting...
OFF-PAGE SEO
January 2, 2017
New Status & Messenger For Your Fanpage
New Status & Messenger For Your Fanpage. Fanpage Status: Hope you’ve already experienced the extremely new and cool Fanpage’s status update that was rolled out in 2016 for all the...
Pay Per Click
January 2, 2017
2016 PAY PER CLICK FLASHBACKS
2016 PAY PER CLICK FLASHBACKS: THE BIG CHANGES THAT ARE GOING TO IMPACT US IN 2017. So here we are in 2017, all excited & little nervous about the Pay...