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All U.S. Auto Advertisers Can Now Advertise Their Vehicles on Google

All U.S. auto advertisers can now advertise their vehicles on google
by
April 7, 2022
in Marketing, OFF-PAGE SEO
264

Are you an auto advertiser in the U.S. looking to increase your online presence and reach potential customers more easily? Good news! Google has recently announced that all U.S. auto advertisers can now advertise their vehicles on its platform. This means that customers shopping for vehicles online will be able to see vehicle details such as make, model, price, mileage, and advertiser name directly on Google’s search page. The latest format of the advertisement is designed to offer the most relevant listings to users, helping advertisers to get qualified leads and ultimately increase their conversion rates.

US Vehicles on Google

Advantages of Vehicle Ads

There are several advantages to advertising your vehicles on Google. Firstly, it allows you to reach potential customers more easily. With more people shopping for vehicles online, advertising on Google can help you to increase your online presence and visibility. Secondly, you can now optimize your site accordingly to get a good conversion rate (both online and offline). With the ability to display your vehicle details directly on Google’s search page, you can make it easier for potential customers to find and contact you. Finally, users will only see the most relevant listings from your inventory, ensuring that you get qualified leads.

What You Need to Know

Before getting started, it’s important to note that both new and used vehicles can be advertised, but only non-commercial vehicles are eligible. Additionally, this feature is only available to U.S. auto advertisers. However, once you meet these requirements, getting started is simple:

  1. Upload your vehicle data to Google Merchant Center.
  2. Create Smart Shopping campaigns on Google Ads.
  3. Link your Google Ads account to a Merchant Centre account and a Google Business Profile.

For more information on getting started, you can visit Google’s support page.

Conclusion

Overall, the ability to advertise vehicles directly on Google’s search page is a major advantage for U.S. auto advertisers. With the potential to increase online visibility, reach potential customers more easily, and ultimately increase conversion rates, this new feature is a valuable addition to any advertiser’s online marketing strategy.

FAQs

  1. Can I advertise commercial vehicles on Google?
    No, only non-commercial vehicles are eligible for advertising on Google.
  2. Is this feature available to advertisers outside of the U.S.?
    No, at this time the feature is only available to U.S. auto advertisers.
  3. Do I need to have a Google Business Profile to advertise my vehicles on Google?
    Yes, linking your Google Ads account to a Merchant Centre account and a Google Business Profile is required to get started.
  4. Can I advertise both new and used vehicles on Google?
    Yes, both new and used vehicles can be advertised on Google.
  5. How can I ensure that my listings are relevant to potential customers?
    By optimizing your site and carefully selecting which vehicles to advertise, you can ensure that your listings are relevant and will attract qualified leads.
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