Pay per click updates for October 2019

Wondering if responsive search ads are worth it for small PPC campaigns? Click here to get your answer.

Learn how to work with the latest Google Ads Match type changes; click here.

Apart from the Attribution Modeling Tool, Google offers tons of other attribution insights that can help you make informed budgeting & creative decisions.

Google Ads announces video reach campaigns – a simpler, more efficient way for marketers to achieve their brand awareness goals with YouTube.

Now advertisers can add store visits to smart bidding to drive better omnichannel results.

Want to reach out to more target audience? Microsoft Advertising can take you a step further towards reaching the right people in the right way.

Machine learning-driven retargeting can help you reduce CPA.

Publishers complain about Google’s ad targeting research. They don’t find the figures very convincing.

Microsoft Advertising announces the responsive search ads open beta for all global customers.

By applying an image extension to your ad campaign in Microsoft Ads, your ads will automatically start showing as Audience Ads.

The seasonality adjustments feature announced by Google at Google Marketing Live is now live for search and display campaigns.

US advertisers request Google to allow them to exclude sanctioned countries as they have noticed clicks from OFAC sanctioned countries like Iran, Cuba, Syria, etc.

Facebook launches automated lead generation, letting businesses qualify leads in Messenger & continue the conversation.

Know everything there is to know about Amazon Attribution updates.

Ash

I like to keep it short. I am a writer who also knows how to rhyme his lines. I can write articles, edit them and also carve out some poetic lines from my mind. Education B.A. - English, Delhi University, India, Graduated 2017.

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