SMO Case Study – Dental Industry

SMO Case Study - Dental Industry


Generating high-quality leads with a limited advertising budget can be a daunting task, but with the right strategies in place, it can be achieved. This was the challenge faced by a dental industry client who approached us with a goal of generating leads with a low ad spend of $5/day while adhering to the strict Facebook advertising policies.

The obstacle was that the client belonged to the medical industry, and their services involved nudity factors, making it even more challenging to advertise on Facebook. Nevertheless, our team at SMO devised a plan to overcome these challenges and achieve our client’s goals.

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SMO Case Study - Dental Industry

Solution & Process

We started by testing a few ad campaigns with different headlines and descriptions. The ads’ performance improved month over month, and we started seeing leads flowing in gradually. To further decrease the cost per lead, we implemented a few more strategies, including creating call-to-action ad contents, using appealing ad banners, and applying appropriate targeting.

To track the actions taken on the website, we added pixel code for retargeting, paused non-performing ads, and created a custom audience of website traffic. We also created a lookalike audience from the leads generated in May and June, resulting in an increased return on investment for the ads. Our team conducted daily optimizations and performed A/B testing to boost the results.


Over time, we saw a steady increase in the number of high-quality leads, and the cost per lead consistently decreased. We were able to navigate Facebook’s strict advertising policies while delivering results that exceeded our client’s expectations.

By implementing various strategies, our team was able to generate leads with a low ad spend of $5/day and overcome the challenges posed by the client’s business. The success of this case study highlights the importance of testing and implementing various strategies to achieve marketing goals, even with a limited budget.


Campaign Performance Comparison


I am a PHP and WordPress web developer with over 5 years of experience in web development. I specialize in creating responsive websites for my clients. My expertise lies in various web languages including HTML, HTML5, XHTML, Bootstrap, CSS, CSS3, AJAX, JavaScript, jQuery, PHP, and SQL. In addition to my web development skills, I also have CMS skills with WordPress and can convert PSD files to HTML.