SMO Case Study – Dental Industry

Challenge

Generating high-quality leads with a limited advertising budget can be a daunting task, but with the right strategies in place, it can be achieved. This was the challenge faced by a dental industry client who approached us with a goal of generating leads with a low ad spend of $5/day while adhering to the strict Facebook advertising policies.

The obstacle was that the client belonged to the medical industry, and their services involved nudity factors, making it even more challenging to advertise on Facebook. Nevertheless, our team at SMO devised a plan to overcome these challenges and achieve our client’s goals.

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Solution & Process

We started by testing a few ad campaigns with different headlines and descriptions. The ads’ performance improved month over month, and we started seeing leads flowing in gradually. To further decrease the cost per lead, we implemented a few more strategies, including creating call-to-action ad contents, using appealing ad banners, and applying appropriate targeting.

To track the actions taken on the website, we added pixel code for retargeting, paused non-performing ads, and created a custom audience of website traffic. We also created a lookalike audience from the leads generated in May and June, resulting in an increased return on investment for the ads. Our team conducted daily optimizations and performed A/B testing to boost the results.

Results

Over time, we saw a steady increase in the number of high-quality leads, and the cost per lead consistently decreased. We were able to navigate Facebook’s strict advertising policies while delivering results that exceeded our client’s expectations.

By implementing various strategies, our team was able to generate leads with a low ad spend of $5/day and overcome the challenges posed by the client’s business. The success of this case study highlights the importance of testing and implementing various strategies to achieve marketing goals, even with a limited budget.

Campaign Performance Comparison