GameOn Offers Flexible Marketing Solutions

In a strategic move to extend its reach within the B2B marketing landscape, GameOn, one of the leading PR agencies in the gaming industry, has announced the launch of a new marketing services division. This expansion signals a major shift in the company's service offering, providing clients with outsourced, highly experienced marketing experts. The new division is set to help companies across the globe design, implement, and accelerate their marketing strategies without the overhead of full-time hires.

Headed by industry veteran Alex Wilson, formerly Head of Marketing for Microgaming and Apricot Investments, the division promises to deliver comprehensive marketing solutions. With this new service, GameOn aims to fill a gap in the market by offering highly skilled marketing professionals to businesses that may not have the resources to build in-house teams.

The Vision Behind GameOn’s Expansion

GameOn’s decision to branch into marketing services is driven by the evolving needs of the gaming and technology sectors. As competition grows and markets become increasingly globalized, companies must adopt advanced marketing strategies to stay relevant. GameOn recognized this demand and sought to provide a service that offers both flexibility and expertise.

Sarah Blackburn, co-founder of GameOn, explains the rationale: “Over the years, we have witnessed a growing demand from companies seeking experienced marketing professionals to guide them through the complexities of brand management, digital acquisition, and sales-driven marketing strategies. With the launch of this division, we aim to bridge that gap, providing flexible, outsourced marketing solutions supported by our entire GameOn team.”

This move isn't just about providing talent; it’s about ensuring that companies of all sizes can access top-tier marketing services without the financial burden of recruiting full-time staff. As Blackburn notes, the goal is to create cost-effective strategies that yield measurable results.

A Holistic Approach to Marketing

Under Alex Wilson’s leadership, the new division will offer a broad spectrum of services, each tailored to the specific needs of its clients. These include multi-national brand management, corporate and product communication strategies, digital marketing, affiliate management, and PR functions. Additionally, the division will work on employee branding, organisational transformations, and market research.

“We are offering a one-stop solution for companies looking to enhance their marketing efforts without the need for a full-time team,” Wilson states. “Our service is designed to meet the demands of a rapidly evolving industry. With technology and gaming companies constantly pushing the boundaries of innovation, our team is equipped to help them maintain a competitive edge.”

Beyond strategy creation, the division will assist companies in executing their marketing plans, ensuring that businesses can grow their brand presence, engage with target audiences, and achieve their revenue goals. The flexible working model allows clients to access these services on a project basis, providing a high level of expertise without the long-term commitment of in-house employment.

Expertise Driving Success

What sets GameOn's new division apart is the expertise and industry knowledge that Alex Wilson brings to the table. Having spent years at the helm of marketing operations for major players in the gaming sector, she understands the unique challenges that these businesses face. Her hands-on experience in implementing successful marketing strategies makes her the ideal leader for this new venture.

Wilson’s previous role at Microgaming, one of the world’s largest gaming software suppliers, and her more recent position at Apricot Investments, have given her a deep understanding of both the B2B and B2C landscapes. Her experience spans various aspects of marketing, from brand building to digital acquisition, making her well-equipped to manage the diverse needs of GameOn's clients.

“I’ve been fortunate to work with some of the most innovative companies in the gaming industry,” Wilson says. “Now, I’m looking forward to bringing that experience to a broader audience through GameOn’s new division. We’re creating a service that will give businesses the freedom to scale their marketing efforts in line with their growth ambitions.”

A Flexible Solution for a Dynamic Industry

GameOn’s new division aims to meet the needs of companies at all stages of their business lifecycle. For startups looking to make their mark, the team offers guidance on brand positioning and market entry strategies. For established businesses, the division provides the expertise needed to refine and enhance existing marketing efforts.

One of the key advantages of the new division is its flexibility. Companies can engage with GameOn on a project basis, ensuring they receive the right level of support without committing to long-term contracts or large investments in personnel. This model is particularly appealing to businesses that need access to high-level expertise but may not have the resources to hire full-time marketing teams.

Wilson emphasizes the benefits: “We know that many businesses are seeking cost-effective solutions that still deliver high-quality results. With our flexible model, companies can access a full range of marketing services tailored to their specific needs, whether that’s brand management, digital marketing, or PR.”

Looking Ahead: The Future of GameOn’s Marketing Services

As GameOn expands its service offering, it is poised to become a key player in the outsourced marketing space within the gaming industry. The new division is expected to attract a wide range of clients, from startups to well-established companies, all seeking to enhance their marketing efforts.

GameOn’s holistic approach, combined with the deep expertise of Alex Wilson and her team, positions the company to meet the ever-changing demands of the gaming and technology sectors. As businesses continue to adapt to new market realities, having a flexible, expert-driven marketing solution will be crucial for success.

In a rapidly evolving industry, the ability to adapt and scale marketing efforts will be a significant factor in determining a company's long-term success. With GameOn’s new division, businesses can access the tools and expertise they need to thrive in an increasingly competitive market.

FAQs

What services does GameOn’s new division offer?
GameOn’s new division provides multi-national brand management, corporate and product communication strategies, digital marketing, affiliate management, PR, employee branding, and organisational transformations.

Who is heading the new marketing division at GameOn?
The division is headed by Alex Wilson, a veteran in the gaming industry who previously worked with Microgaming and Apricot Investments.

How does GameOn’s marketing service benefit businesses?
It offers businesses a cost-effective solution to access highly skilled marketing professionals without the need for full-time hires.

What industries does GameOn primarily serve?
GameOn focuses on the gaming and technology industries, providing B2B PR and marketing services.

Can businesses hire GameOn for short-term projects?
Yes, GameOn’s flexible model allows businesses to engage on a project basis.

What is the advantage of outsourcing marketing to GameOn?
Outsourcing to GameOn provides access to expert-led marketing strategies without the overhead costs associated with full-time staff.

How does GameOn’s new service help startups?
For startups, GameOn provides guidance on brand positioning and market entry strategies, helping them establish a presence in competitive markets.

What experience does Alex Wilson bring to the division?
Alex Wilson has extensive experience in marketing for major gaming companies and is well-versed in both B2B and B2C strategies.

Is this service only available to gaming companies?
While GameOn has a strong focus on the gaming industry, its marketing services can benefit companies in other sectors as well.

How does GameOn ensure its marketing strategies are effective?
GameOn’s team tailors strategies to the specific needs of each client, ensuring measurable results aligned with business goals.