Google’s DEC 2020 core algorithm update is here

Google’s December 2020 Core Algorithm Update has caused a stir among webmasters and SEO experts. This update, like the previous ones, aims to improve the search results and offer users the most relevant and high-quality content. However, it can also affect the ranking of some websites, leading to a decrease in traffic and visibility.

In this article, we’ll delve into the details of Google’s latest update and discuss what you can do to improve your website’s ranking and visibility.

What is Google’s Core Algorithm Update?

Google’s Core Algorithm Update is a significant change to its search engine ranking algorithm. These updates occur a few times a year and can cause significant changes to the search results pages. The aim is to ensure that the search results are the most relevant and up-to-date.

The DEC 2020 Core Algorithm Update

On December 3rd, 2020, Google rolled out its latest Core Algorithm Update. This update caused a considerable impact on search results, leading to changes in website rankings.

As always, Google has provided some general guidelines for webmasters and SEO experts to follow. However, they’ve stated that there are no specific actions you can take to recover your rankings if you’ve been affected by the update. Instead, they suggest focusing on providing the best content possible to your users.

What Google Recommends

Google suggests that webmasters focus on the quality of their content and ensure that it is original, insightful, and provides substantial value to users. They also recommend presenting the information in a way that makes it easy to trust, such as clear sourcing and evidence of expertise.

Additionally, Google advises webmasters to consider whether their content is displayed well on mobile devices, as more and more users are accessing the internet on their smartphones.

What You Can Do

If your website has been negatively impacted by the Core Algorithm Update, there are a few things you can do to improve your rankings and visibility.

First, make sure your content is of high quality and provides value to your users. Ensure that it’s original, insightful, and comprehensive, and avoid copying or rewriting content from other sources.

Secondly, consider the presentation and production of your content. Ensure that it’s mobile-friendly, easy to read, and visually appealing.

Finally, keep an eye on your website’s analytics and monitor any changes in traffic and ranking. This will help you identify any issues and make the necessary adjustments to improve your website’s performance.

Winners and Losers

As with any Core Algorithm Update, there are always winners and losers. According to some reports, the industries that saw the most significant changes in their ranking include travel, real estate, health, and finance. However, this is not a comprehensive list, and the impact of the update may vary depending on your niche and industry.

Conclusion

Google’s December 2020 Core Algorithm Update has caused some anxiety among webmasters and SEO experts. However, by focusing on providing high-quality content and ensuring that it’s presented well, you can improve your website’s visibility and ranking. Remember, there are no specific actions you can take to recover your rankings if you’ve been negatively impacted by the update. Instead, focus on creating the best content possible and monitoring your website’s performance.

FAQs

What is a Core Algorithm Update?
A Core Algorithm Update is a significant change to Google’s search engine ranking algorithm that occurs a few times a year.

How often does Google release a Core Algorithm Update?
Google releases Core Algorithm Updates a few times a year.

What can I do if my website’s ranking has been negatively impacted by the update?
Focus on creating high-quality content and ensuring that it’s presented well. Monitor your website’s performance and make any necessary adjustments to improve your website’s visibility and ranking.

What industries were most affected by the December 2020 Core Algorithm Update?
According to some reports, industries such as travel, real estate, health, and finance saw the most significant changes in their rankings.

Can I recover my website’s rankings if they’ve been negatively impacted by the update?
Google has stated that there are no specific actions you can take to recover your rankings. However, by focusing on providing high-quality content and ensuring that it’s presented well, you can improve your website’s performance over time.