How to Boost Your Website’s Rankings with Google’s Page Experience Update

Google’s latest algorithm update is expected to roll out soon, and website owners are wondering how they can take advantage of it. The update will focus on page experience, which is how users perceive the experience of a specific web page. This includes metrics in Google’s Web Vitals to do with a site’s loading speed, interactivity, and visual stability. Here’s how you can prepare your website for the upcoming Page Experience update and improve your rankings.

Optimize Your Website for Mobile

One of the most crucial steps to prepare for the Page Experience update is optimizing your website for mobile. More than 50% of all web traffic comes from mobile devices, so it’s essential to ensure that your website is mobile-friendly. Make sure that your website design is responsive, which means that it can adjust to different screen sizes. Also, check your website’s loading speed on mobile devices to ensure it’s not too slow.

Improve Your Page Speed

Page speed is an essential factor in the Page Experience update. Your website’s speed can impact your search engine rankings, as well as the user experience. Slow loading pages can lead to high bounce rates, which negatively impact your website’s ranking. Use tools like Google’s PageSpeed Insights to evaluate your website’s page speed and identify areas that need improvement.

Optimize Your CTAs

A clear and concise call-to-action (CTA) can significantly impact your website’s performance. It helps to guide users towards taking the desired action, such as making a purchase or filling out a form. Review your website’s CTAs and make sure they are visible, easy to understand, and placed in strategic locations.

Implement Search-Friendly Alt Texts for Images

Images can make your website more engaging and visually appealing, but they can also impact your website’s performance. Implement search-friendly alt texts for your images to help search engines understand the content and improve your website’s accessibility.

Implement Relevant Schema Tags on Your Website

Schema markup is a code that helps search engines understand your website’s content better. By implementing relevant schema tags on your website, you can improve your website’s visibility in search results and enhance the user experience.

Conclusion

Google’s Page Experience update is a reminder that website owners should prioritize user experience when designing and optimizing their website. By focusing on optimizing your website for mobile, improving your page speed, optimizing your CTAs, implementing search-friendly alt texts for images, and implementing relevant schema tags on your website, you can improve your website’s performance and rankings. Make sure to monitor your website’s performance regularly and make necessary updates to maintain your website’s success in search engine rankings.