Ideas to update your digital presence amid the pandemic

With the COVID-19 outbreak forcing people around the world to stay home, businesses have realized that their websites have become more important than ever. A strong digital presence is essential to staying afloat in the current business landscape, and making even small changes to your website can have a big impact. Here are some solid ideas to help you take your digital presence up a notch:

Improve Your Website’s Loading Speed

The speed at which your website loads can have a significant impact on user experience and search engine rankings. Look for ways to improve your website’s loading speed, such as reducing the size of images or optimizing code.

Improve Your Content

Identify the most frequently visited pages on your website and see if you can improve the content, add videos, or other elements to help with conversion. Keep your content fresh and up-to-date to keep users engaged.

Create Explanation Videos

Create and upload explanation videos for your products and/or services. Videos can be an engaging and effective way to explain complex concepts and can help to build trust with your audience.

Blog Regularly

Blogging is an excellent way to keep your website fresh with new content, which can help with search engine optimization (SEO). Publish useful and informative blog posts on a regular basis to keep users engaged and improve your search engine rankings.

Add More Visually Attractive Elements

Adding more visually attractive elements to your website can help to grab users’ attention and keep them engaged. Infographics are a great way to convey information in a visually appealing way, and can be used to explain complex concepts or data.

Share Case Studies

If possible, share case studies that will help users better understand your products and/or services. Case studies can help to build trust with your audience and provide valuable insights into how your products or services have helped other customers.

Create a Converting Landing Page

Try and see if you can create a converting landing page for your products and/or services. A well-designed landing page can help to improve conversions and drive more leads to your business.

Convert PDF Forms to Digital

Convert all your PDF forms to digital and, if possible, add signature service as well. This will help to streamline your processes and make it easier for customers to do business with you.

Add a Review Widget

See if you can add a review widget to your website. Reviews can help to build trust with your audience and provide valuable feedback on your products or services.

Consider eCommerce

Consider going the eCommerce way. Selling your products or services online can help to expand your customer base and increase revenue.

Automate Shipping

Shipping automation can be a game-changer for businesses that sell physical products. Automating your shipping processes can help to save time and money while ensuring that your customers receive their orders in a timely manner.

Strengthen Website Security

Take measures to strengthen website security. This includes keeping your website software up-to-date, using strong passwords, and using SSL encryption to protect sensitive data.

Backup Your Website

Regularly backup your website to protect against data loss in the event of a security breach or other disaster. This can help to ensure that your website is up and running quickly in the event of a problem.

Resolve Website/Plugin Issues

Ensure all website/plugin issues that have been on the backburner so far are resolved immediately. This will help to ensure that your website is running smoothly and that users have a positive experience.

Integrate Current Systems

Integrate all your current systems, including CRM, ERP, Forms, Shipping, etc. This can help to streamline your business processes and improve efficiency.

Update Your Careers Page

Update the Careers page on your website, and if you still don’t have one, add it! This can help to make your business more attractive to job seekers and help you to find the right talent to grow your team.

Host a Contest or Giveaway

Come up with a contest for your users or offer giveaways. This can help to increase engagement and generate buzz around your brand. Consider using social media to promote your contest or giveaway.

Add a Giveaway Pop-up or Email Form

If possible, add a giveaway pop-up or email form to your website. This can help to build your email list and generate leads for your business.

Add Detailed FAQ

Add detailed, searchable FAQ to your website. This can help to answer common questions that users may have and can help to reduce the number of support requests you receive.

Use a Managed Platform for WordPress

If you have a WordPress website, it better be on a managed platform. A managed platform can help to ensure that your website is secure, up-to-date, and running smoothly, so you can focus on growing your business.

Final Takeaway

This is the perfect time to go for all the digital upgrades that have been taking a backseat because you were so busy with other aspects of your business. With people spending more time online than ever before, it’s essential to have a strong digital presence to attract and engage customers. By following these ideas, you can take your digital presence to the next level and set your business up for success in the digital age. Upgrading your business’s digital presence is vital during the pandemic. The ideas listed above can help you to enhance your website, attract more customers, and increase engagement. By taking the time to make these changes, you can position your business for success in the digital age.

FAQs

What is the importance of having a strong digital presence during the pandemic?
With people staying at home, having a strong digital presence is essential to attract and engage customers.

How can I improve my website’s loading speed?
You can reduce the size of images, optimize code, or use a content delivery network (CDN) to improve your website’s loading speed.

How can I improve my website’s content?
Identify the most frequently visited pages on your website and see if you can improve the content, add videos, or other elements to help with conversion.

What is the benefit of adding case studies to my website?
Case studies can help to build trust with your audience and provide valuable insights into how your products or services have helped other customers.

Should I consider eCommerce for my business?
Yes, selling your products or services online can help to expand your customer base and increase revenue.