Kambi Group & ATG – Sports Betting Success
In an exciting development, Kambi Group plc, a trusted name in the world of sports betting, has extended its partnership with AB Trav och Galopp (ATG), Sweden’s premier horse racing and sports betting operator. This multi-year contract renewal builds on a successful partnership that was initially formed in 2018, marking a significant milestone in Kambi’s commitment to powering market leaders in the sports betting industry.
A Successful Partnership
Since the inception of this partnership in 2018, ATG has emerged as a sports betting leader in the regulated Swedish market. Kambi’s cutting-edge technology and services have played a pivotal role in ATG’s growth and success. This renewal further solidifies the bond between the two entities, emphasizing Kambi’s dedication to delivering long-term value to its partners.
What’s in the Deal?
Under the terms of this extended partnership, Kambi will continue to provide ATG with its renowned Complete sportsbook solution. This comprehensive package includes Kambi’s award-winning AI-powered trading tools and a wide range of differentiation capabilities. The services will be available both online and in ATG’s extensive retail network, which comprises nearly 1,500 outlets throughout Sweden.
Kambi’s Commitment to Market Leadership
Kambi CEO and Co-founder, Kristian Nylén, expressed the company’s ongoing commitment to partnering with market leaders. He stated, “Our strategy has always been to power market leaders or those with the potential for market leadership, and in ATG, we have a valued partner that has achieved just that since launching with Kambi in 2019.”
In an industry as fiercely competitive as sports betting, the flexibility for operators to differentiate themselves is crucial. Kambi’s sportsbook technology not only meets this need but also sets the standard for excellence in the industry. Nylén went on to say, “A sportsbook which offers the flexibility for operators to differentiate is vital in such a highly competitive market, and this partnership exemplifies our ability to deliver long-term value to our network of partners, solidifying our position as the industry’s leading sports betting supplier.”
Hans Lord Skarplöth, ATG CEO, echoed the sentiment of this fruitful partnership. He emphasized Kambi’s role in ATG’s growth and success, saying, “Kambi’s premium sportsbook technology has been a very important factor in our growth and success. We look forward to continuing this productive partnership as we strive to deliver exciting sports betting experiences to our customers.”
This partnership renewal marks the seventh extension Kambi has signed this year, showcasing its dedication to delivering its Complete product to key partners. Other partners who have extended their partnership with Kambi this year include Corredor Empresarial S.A., LeoVegas, Paf, Rank Group, Rush Street Interactive, and Sun International.
Kambi’s ability to consistently provide industry-leading sports betting technology and services has positioned it as a trusted partner for operators worldwide. As the sports betting landscape continues to evolve, Kambi remains at the forefront, empowering its partners to achieve market leadership and deliver exceptional sports betting experiences to their customers.
What is the significance of the partnership renewal between Kambi and ATG?
The partnership renewal underscores Kambi’s commitment to empowering market leaders in the sports betting industry, solidifying its position as a trusted partner for operators.
What does the partnership entail for ATG and Kambi?
Under the renewed partnership, Kambi will continue to provide ATG with its Complete sportsbook solution, including cutting-edge technology and differentiation capabilities, available both online and in ATG’s retail network.
How has Kambi contributed to ATG’s success in the Swedish market?
Kambi’s premium sportsbook technology has been instrumental in ATG’s growth and success in the regulated Swedish market.
Why is flexibility for operators important in the sports betting industry?
Flexibility allows operators to differentiate themselves in a highly competitive market, providing unique experiences to their customers.
How many partnership renewals has Kambi signed this year?
Kambi has signed seven partnership renewals this year, showcasing its commitment to delivering its Complete product to key partners.
Which other companies have extended their partnerships with Kambi in 2023?
In addition to ATG, other partners that have extended their partnerships with Kambi this year include Corredor Empresarial S.A., LeoVegas, Paf, Rank Group, Rush Street Interactive, and Sun International.
What distinguishes Kambi as a sports betting technology provider?
Kambi is known for providing industry-leading sports betting technology and services, making it a trusted partner for operators worldwide.
How does Kambi empower its partners to achieve market leadership?
Kambi’s technology and services enable its partners to differentiate themselves in the market, helping them to achieve and maintain leadership positions.
What is Kambi’s long-term strategy for its network of partners?
Kambi’s long-term strategy is to deliver value to its network of partners by providing flexible and innovative sports betting solutions.
How does Kambi stay at the forefront of the evolving sports betting landscape?
Kambi remains at the forefront by consistently developing and delivering cutting-edge sports betting technology and services to meet the evolving needs of its partners and the industry.