LCKY Group expands Danish presence through RoyalCasino acquisition

LCKY Group has announced an agreement to acquire RoyalCasino, a well-established Denmark-focused iGaming operator, in a move designed to strengthen the company’s position in one of Europe’s most mature regulated gambling markets. The proposed acquisition reflects LCKY Group’s broader strategy of pursuing disciplined international expansion through carefully selected partnerships and acquisitions in stable jurisdictions.

The deal is expected to provide LCKY Group with additional scale in Denmark while improving the company’s overall geographic balance. Both companies described the transaction as strategically aligned with long-term ambitions centred on regulated growth, operational efficiency and sustainable revenue generation.

RoyalCasino has built a strong presence within Denmark’s online casino sector and operates exclusively within the country. By adding RoyalCasino to its portfolio, LCKY Group aims to deepen its foothold in the Danish market while strengthening its competitive standing in the wider European iGaming industry.

The transaction remains subject to customary regulatory approvals and is expected to close during the second half of 2026.

Focus on regulated market growth

The acquisition highlights the growing importance of regulated European markets for international gaming companies seeking long-term stability. Denmark has developed a reputation as one of Europe’s more established online gambling jurisdictions with a transparent regulatory framework and a competitive but structured operating environment.

For LCKY Group, the addition of RoyalCasino offers direct access to a market that aligns closely with its strategic priorities. The company has consistently emphasised regulated growth opportunities rather than expansion into uncertain or lightly regulated regions.

Industry observers have increasingly noted that regulated markets provide greater long-term predictability for operators. Stable regulatory conditions can support customer confidence while also creating opportunities for sustained revenue development.

LCKY Group stated that RoyalCasino’s position in Denmark complements the Group’s broader expansion plans and supports efforts to diversify revenue streams across multiple jurisdictions.

Financial impact expected to strengthen performance

According to information released alongside the announcement, the acquisition is expected to deliver an immediate positive financial contribution to LCKY Group.

The company estimates that the transaction could contribute:

• An 18 to 20 percent increase in Group revenue
• A 29 to 31 percent increase in EBITDA

These projected gains suggest that the acquisition could improve both top-line growth and operational profitability once integrated into the wider business structure.

The anticipated EBITDA increase may also reflect operational efficiencies and stronger scale advantages expected from combining resources, expertise and infrastructure across both organisations.

LCKY Group stated that increasing scale is an important component of its long-term strategy. Larger operational scale can improve efficiency across marketing, technology, compliance and customer support functions while supporting broader product development initiatives.

Multi-brand strategy remains central

The acquisition also supports LCKY Group’s multi-brand operating model. Maintaining distinct brands within individual markets has become a common strategy across the iGaming industry as operators seek to cater to different customer segments and regional preferences.

LCKY Group indicated that RoyalCasino’s established local position creates opportunities to further optimise brand positioning within Denmark. At the same time, RoyalCasino may gain access to broader international opportunities through the Group’s wider operational network.

The companies suggested that combining local expertise with international resources could create additional growth opportunities in the future.

This approach may also support enhanced customer experiences through expanded product offerings, more efficient market execution and continued investment in platform development.

Richard Brown comments on strategic importance

Richard Brown, CEO of LCKY Group, described the acquisition as both strategically and financially significant for the company’s future growth plans.

“This is a highly strategic and financially compelling acquisition for LCKY Group. RoyalCasino brings both strong market presence and high-quality earnings in Denmark, a market that aligns closely with our focus on regulated, sustainable growth.

The transaction enhances our scale, strengthens our competitive position and provides clear opportunities to drive synergies and long-term value creation. We look forward to working closely with the RoyalCasino team to realize these opportunities.”

Brown’s comments underline the Group’s emphasis on sustainable expansion and long-term operational value rather than short-term market gains.

The reference to synergies also suggests that management sees opportunities for cost efficiencies and operational improvements following completion of the transaction.

RoyalCasino highlights local expertise

Per Petersen, CEO of RoyalCasino, also welcomed the agreement and highlighted the potential advantages of combining RoyalCasino’s domestic market knowledge with LCKY Group’s broader international experience.

“RoyalCasino is one of the largest online casino operators in Denmark, a market known as both well-regulated and high-value. Our industry is characterised by high levels of innovation and competition and here we see the combination of RoyalCasino's local expertise and LCKY's international scale and iGaming pedigree as an excellent recipe for shared success. We look forward to introducing LCKY to our Danish customer base.”

Petersen’s remarks reflect the importance of local market understanding within the online gambling industry. Operators that succeed in regulated jurisdictions often rely on deep familiarity with consumer behaviour, local compliance standards and regional marketing approaches.

The partnership may allow RoyalCasino to benefit from additional technological resources and operational scale while maintaining its established market identity in Denmark.

Denmark remains a valuable iGaming market

Denmark continues to attract attention from international gaming companies due to its mature regulatory framework and digitally engaged customer base.

The Danish online gambling sector has experienced consistent development since market liberalisation. Strong internet penetration, widespread digital payment adoption and a regulated licensing structure have helped create a competitive environment for licensed operators.

At the same time, compliance requirements remain strict. Companies operating within Denmark must meet regulatory obligations related to responsible gambling, advertising standards and player protection measures.

For international operators such as LCKY Group, success in Denmark may strengthen credibility within other regulated European jurisdictions as well.

Transaction expected to close in 2026

The acquisition remains subject to customary regulatory approvals before completion can take place. Both parties expect the transaction to close during the second half of 2026.

Partis acted as financial advisors to RoyalCasino during the transaction process.

While the financial terms of the agreement were not publicly disclosed, the projected financial impact outlined by LCKY Group indicates that management views the acquisition as a meaningful contributor to future performance.

Regulatory approval processes in regulated gaming markets can involve detailed assessments relating to licensing, compliance and operational suitability. Such reviews are standard practice for acquisitions involving licensed gambling operators.

Industry consolidation continues

The proposed transaction also reflects broader consolidation trends across the global iGaming sector. Companies continue to pursue mergers, acquisitions and strategic partnerships as competition intensifies and regulatory standards evolve.

Scale has become increasingly important within the industry as operators face rising compliance costs, technology investment requirements and customer acquisition expenses.

Acquisitions involving established local operators can offer international groups faster market penetration while reducing some of the risks associated with entering new jurisdictions independently.

The LCKY Group and RoyalCasino agreement represents another example of this ongoing trend within Europe’s regulated online gaming sector.

Conclusion

LCKY Group’s planned acquisition of RoyalCasino marks a significant step in the company’s efforts to strengthen its position within regulated European markets. By adding an established Denmark-focused operator to its portfolio, the Group is seeking to increase scale, improve financial performance and reinforce long-term operational stability.

The transaction also highlights the continued strategic value of regulated jurisdictions such as Denmark, where stable legal frameworks and mature digital markets continue to attract investment from international gaming companies.

Both companies have presented the deal as an opportunity to combine local expertise with broader international capabilities. If completed as expected in 2026, the acquisition could support future growth initiatives while enhancing competitive positioning within the European iGaming landscape.

FAQs

What is LCKY Group acquiring?
LCKY Group has announced an agreement to acquire RoyalCasino, a Denmark-focused online casino operator.

Why is the acquisition important for LCKY Group?
The acquisition is expected to strengthen LCKY Group’s presence in Denmark and support long-term growth in regulated markets.

Where does RoyalCasino operate?
RoyalCasino operates exclusively in Denmark.

What financial impact is expected from the acquisition?
LCKY Group estimates the transaction could increase Group revenue by 18 to 20 percent and EBITDA by 29 to 31 percent.

Who is the CEO of LCKY Group?
Richard Brown is the CEO of LCKY Group.

Who leads RoyalCasino?
Per Petersen serves as CEO of RoyalCasino.

When is the transaction expected to close?
The companies expect the acquisition to close during the second half of 2026 following regulatory approvals.

What strategy does this acquisition support?
The transaction supports LCKY Group’s multi-brand and regulated market expansion strategy.

Why is Denmark considered an attractive iGaming market?
Denmark is viewed as a stable and well-regulated market with strong digital adoption and established gambling regulations.

Who advised RoyalCasino during the transaction?
Partis acted as financial advisors to RoyalCasino.