OddsMatrix Launches Proprietary Horse Racing Platform

OddsMatrix, the sportsbook platform and odds feed division of EveryMatrix, has officially launched its proprietary horse racing solution. This new offering represents a milestone in the company's strategic expansion and is designed to offer global coverage, seamless integration, and a powerful suite of racing-specific features for operators.

Built entirely in-house in under six months, the solution combines a robust data infrastructure with an immersive streaming service to cover more than 10,000 races monthly from over 20 international jurisdictions. With the new product, EveryMatrix aims to significantly deepen its market presence in both established and emerging betting territories.

An innovative, fully managed horse racing product

The newly unveiled horse racing platform is more than just a data feed—it is a fully managed solution that brings together content, technology, and expertise. Developed with scalability and flexibility at its core, the product can be integrated into various operational models, including online sportsbooks, retail outlets, and telebetting services. Operators may choose to utilize it as a part of EveryMatrix’s turnkey sportsbook offering or as a modular stand-alone service.

In addition to delivering racing data, the platform includes continuous streaming content, allowing betting operators to offer uninterrupted coverage of horse racing events around the clock. This 24/7 accessibility has been cited as a key differentiator in a market where user engagement and uptime are vital for competitive positioning.

Powered by the EveryMatrix technology ecosystem

A major advantage of the new platform is its seamless integration into the broader EveryMatrix technology stack. Operators using the solution gain access to several high-performance tools, including dynamic cross-product bonusing systems, granular odds management, and an automation engine that ensures precise pricing and rapid bet settlement.

These technologies work together to ensure high operational efficiency and minimize downtime, which is critical for maximizing operator revenue. The inclusion of automated pricing and instant market updates offers a strategic edge in a fast-paced betting environment.

The platform’s performance is also enhanced by EveryMatrix’s in-house trading team, which now includes the experienced professionals from the former FSB horse racing division. Following the acquisition of FSB’s racing assets, the team has been fully integrated into EveryMatrix’s operations, contributing hands-on industry knowledge and deep market insight.

Operational expansion backed by experienced talent

The newly formed horse racing department is based out of EveryMatrix’s Central London office. Comprising veterans with decades of experience in both B2B and B2C sectors, the team is responsible for managing the end-to-end lifecycle of the racing product. This includes market analysis, product customization, client onboarding, and real-time operational support.

Their direct involvement ensures that clients not only receive a technically sophisticated platform but also benefit from a strategic partnership that can be adapted to specific regional and regulatory requirements.

Ready for a busy summer racing calendar

The full rollout of the OddsMatrix horse racing platform comes at a strategic time, as the summer flat racing season gains momentum across the UK and Ireland. High-profile events such as Royal Ascot, the Epsom Derby, and the Belmont Stakes are expected to serve as testing grounds for the new solution's live capabilities.

With multiple new clients from the UK and Ireland already in the onboarding pipeline, the platform is positioned to demonstrate its operational strength in live market conditions. The summer schedule offers a unique opportunity for OddsMatrix to showcase its real-time processing, streaming stability, and seamless user experience.

Serving a global customer base

The launch is not confined to the UK and Irish markets. The OddsMatrix solution has been designed with international scalability in mind, making it suitable for operators across Europe, Africa, and other regions. With a framework that supports jurisdiction-specific customization, the platform ensures compliance with local regulatory requirements, allowing clients to expand their racing offerings with minimal legal or operational friction.

OddsMatrix is already serving tier-1 customers such as the Hungarian State Lottery, where its sportsbook infrastructure processes nearly two million bets daily and covers more than 170,000 live events monthly. The addition of a dedicated racing vertical adds further depth and differentiation to an already versatile and comprehensive sportsbook offering.

CEO statement and strategic outlook

Tor Skeie, CEO of OddsMatrix, described the full product rollout as a major milestone for the company and credited the rapid development to the commitment and technical expertise of EveryMatrix’s engineering teams.

“The full rollout of our horse racing solution is a major moment at OddsMatrix. This has evolved from full scope to go-live in just six months so immense credit must go to our technology teams,” he said.

“Integrated into our wider turnkey technology, our globally scalable solution offers opportunities for our customers across the UK, mainland Europe, Africa and beyond.

“As June begins, we look forward to this product shining within a rich programme of racing events like Royal Ascot, Epsom Derby and the Belmont Stakes. Make no mistake, this is just the start of the story. As the industry’s fastest growing iGaming technology supplier we’re committed to continually building on this product in the months and years ahead.”

A strong foundation for future innovation

While the rollout marks a significant step, it also sets the stage for continued innovation. EveryMatrix has made clear its commitment to refining the product in response to market feedback and technological advancements. Future enhancements may include deeper personalization for bettors, AI-driven analytics, and expanded integrations with third-party racing content providers.

Given the accelerating convergence of sports betting and digital entertainment, the OddsMatrix racing platform could also explore applications in gamification and live in-race betting experiences, setting a precedent for what modern sportsbook solutions can deliver.

Conclusion

The launch of the proprietary horse racing platform by OddsMatrix marks a pivotal advancement in EveryMatrix’s sportsbook strategy. By combining comprehensive global coverage, cutting-edge technology, and operational flexibility, the company has introduced a solution that is both scalable and future-ready. With live access to more than 10,000 monthly races, seamless integration options across all betting channels, and the support of an experienced in-house team, the platform is poised to meet the demands of operators across diverse markets.

More than just a new product, this rollout reflects EveryMatrix’s broader commitment to innovation, responsiveness, and sustained growth in the highly competitive iGaming sector. As the summer racing calendar heats up, OddsMatrix is strategically positioned to demonstrate the value of its solution in real-time. With a strong technological foundation and a clear roadmap for future development, the platform not only enhances EveryMatrix’s current sportsbook offering but also sets a new benchmark in the horse racing betting landscape.

This initiative signals the beginning of a new chapter, one where agility, compliance, and customer-centric design converge to deliver measurable value for operators and engaging experiences for bettors worldwide.

FAQs

What is the OddsMatrix horse racing platform?
It is a fully managed, proprietary horse racing solution developed by EveryMatrix, offering global coverage, live streaming, and advanced integration options.

How quickly was the product developed?
The platform was built entirely in-house within just six months, reflecting the company’s rapid development capabilities.

What kind of content does the platform offer?
The platform features more than 10,000 live races per month from over 20 international jurisdictions, with 24/7 streaming content.

Is the product available globally?
Yes, it is designed for global scalability and can be deployed in various regions including the UK, Europe, Africa, and beyond.

Can it be used as a standalone service?
Yes, the platform can function independently or be integrated as part of EveryMatrix’s full turnkey sportsbook solution.

What technology features are included?
It includes dynamic cross-product bonusing, automated odds management, rapid bet settlement, and real-time market updates.

Who manages the racing operations?
A dedicated team based in London, including experts from the former FSB racing division, oversees the platform’s operations.

What types of clients are using this platform?
The solution targets tier-1 operators and national lotteries, such as the Hungarian State Lottery, and is expanding into UK and Irish markets.

Is it legally compliant in all regions?
The platform supports regional customization and complies with local regulatory frameworks, minimizing legal risks for operators.

What are the future plans for the product?
EveryMatrix plans to enhance the platform with new features, expand its global reach, and adapt to technological advancements in iGaming.