PPC Case Study – Auto Dealer Industry

Challenge

Let’s talk about a recent PPC case study in the auto dealer industry. The main challenge of the account was to increase conversions, as the client was struggling with inconsistency in their conversion rates, and there were complaints regarding optimization.

Upon closer inspection, we discovered several reasons for the low performance. There was an inadequate budget, no ad extensions, inappropriate campaign settings, and bidding too high for certain keywords. We knew we had to implement some effective strategies to turn things around.

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Solution & Process

We started by testing different ads with varying headlines and descriptions to see what worked best. We also changed the bid for selected keywords to the first-page bid, which helped increase the click-through rate (CTR). Additionally, we added keywords in all match types to optimize the bid accordingly.

We then implemented a search campaign with display, which yielded impressive results. We also added a remarketing campaign that generated leads at a low cost per conversion.

Results

Within just three months, we saw a significant increase in conversions, thanks to our effective strategies and careful optimization. We were thrilled with the outcome and proud to have helped our client achieve their goals.