PPC Case Study – Bus Rental Industry

Challenge

Let’s talk about a recent PPC case study in the bus rental industry. The main challenge of the account was to increase conversions while lowering the cost per conversion. Unfortunately, the client was spending more money without seeing any significant results, and there were complaints regarding optimization.

After analyzing the account, we discovered that the keywords were not mentioned in all match types, there were no proper forms available on the current website, and the budget allocation was inappropriate. We knew we had to implement some effective strategies to turn things around.

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Solution & Process

We started by allocating a landing page to the campaign and testing different ads with varying headlines and descriptions. The new ads performed much better than the old ones, leading to an increase in the click-through rate (CTR) and a decrease in the cost per conversion.

Other steps we took included adding more broad keywords, allocating the budget to the best-performing campaign, increasing the bid for targeted locations, and building a new landing page according to the PPC perspective.

Results

Over time, we noticed a significant increase in conversions with a decrease in the cost per conversion. We were thrilled with the outcome and proud to have helped our client achieve their goals.