PPC Case Study – Law & Government Industry

Our Objective

The PPC case study for the Law & Government industry aimed to make Search Marketing affordable for every entrepreneur and small business. By helping clients increase their web traffic and sales, the goal was to facilitate growth on a national or global level.

Our Approach

To achieve this objective, the approach involved adding new ads in the ad-groups, proper keyword research for the campaign, and changing the bidding strategy.

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Results

The results were impressive, with conversions increasing from 1 to 7, a significant increase in the conversion rate from 1.96% to 7.45%, and a decrease in the average cost per click from $3.09 to $2.81. These metrics indicated a successful campaign that delivered improved results and a better return on investment for the client.

Final Thought

By implementing effective strategies and optimizing the campaign, the PPC case study for the Law & Government industry was able to achieve its objective of making Search Marketing accessible and affordable to all entrepreneurs and small businesses, while also helping clients increase their web traffic and sales for growth on a national or global scale.