Relax Gaming Appoints Tony O’Mahony as CPO

Relax Gaming, a prominent B2B iGaming aggregator and content supplier, has taken a significant strategic step by appointing Tony O’Mahony as its new Chief Product Officer (CPO). The move marks a notable shift in the company’s executive leadership, signaling a renewed emphasis on product development and innovation as the firm prepares for its next stage of growth.

This senior-level appointment comes in the wake of Shelley Hannah’s exit from the Chief Product Officer role, a position in which she had been instrumental in shaping Relax Gaming’s product direction. In welcoming O’Mahony, the company has placed its trust in a seasoned executive with a well-established reputation for building, scaling, and evolving product strategies within highly competitive and regulated markets.

A strategic addition to the executive team

Tony O’Mahony’s appointment reflects Relax Gaming’s ambition to further strengthen its market position by placing product innovation at the heart of its strategy. His career has spanned multiple leadership roles across the iGaming landscape, including senior positions at respected organizations such as Casumo, A5 Labs, Gaming Innovation Group (GiG), and Lottoland.

In these roles, O’Mahony demonstrated an ability to lead large product teams, create robust development pipelines, and align technological innovation with commercial and operational priorities. His tenure as Vice President of Product at Lottoland, for instance, saw him contribute significantly to the company’s diversification efforts, helping it evolve from a lottery-focused business into a broader digital entertainment provider.

In his new role at Relax Gaming, O’Mahony will oversee the product department, working collaboratively across various functions to drive strategic product development. He will work closely with technical, commercial, compliance, and operational departments to ensure seamless integration between product vision and execution across the organization’s growing portfolio.

Vision for product development

Martin Stålros, CEO of Relax Gaming, highlighted the significance of O’Mahony’s appointment, noting his crucial role in steering the company’s upcoming product strategy and innovation efforts.

“We’re delighted to welcome Tony to Relax Gaming. His deep product knowledge, coupled with extensive industry experience, make him an ideal fit for the next phase of our growth,” Stålros said. “Tony’s collaborative approach and strategic mindset align perfectly with our culture, and I’m confident he’ll have a major impact as we continue to push the boundaries of innovation.”

The endorsement by the CEO underscores the trust placed in O’Mahony’s vision and experience. At a time when the global iGaming sector is undergoing rapid technological evolution—driven by consumer expectations, regulatory shifts, and cross-border expansion—having a leader capable of navigating these complexities is critical.

A track record of delivery and leadership

Tony O’Mahony brings over 15 years of experience in product leadership within digital entertainment and gaming. He is known for fostering collaborative teams that are agile, data-informed, and committed to continuous improvement.

During his time at Casumo, he contributed to the operator’s transformation into a more product-driven business, overseeing the development of gamified features and scalable product frameworks that enhanced user engagement and retention.

At A5 Labs, a technology company focused on AI-driven gaming platforms, he worked closely with engineering teams to integrate machine learning into customer experience and personalization engines. This role sharpened his ability to balance technological advancement with real-world business use cases—an increasingly valuable skill in a data-heavy industry like iGaming.

In his own words, O’Mahony expressed enthusiasm for the opportunity and the company’s potential:

“I’ve long admired Relax Gaming for its product-led ethos, strong values, and standout reputation in the industry. I’m genuinely excited to be joining such a talented and passionate team, and I’m looking forward to helping build on the foundations already in place. Product success is always a team effort, and I can’t wait to get started, meet the wider team, and play my part in what’s next for Relax.”

Relax Gaming’s evolving role in the iGaming landscape

Relax Gaming has consistently positioned itself as a forward-thinking platform and content provider, offering innovative aggregation solutions alongside original in-house slot games. Its wide-ranging partnerships with independent studios under its Silver Bullet and Powered By Relax programs have enabled it to offer a broad spectrum of content to operators across regulated markets.

Relax Gaming holds regulatory approvals in several major markets, such as Malta, the United Kingdom, Romania, Sweden, and more, enabling the company to expand its operations while remaining fully compliant with the specific legal frameworks of each jurisdiction.

The company’s platform is recognized for its speed-to-market capabilities, flexibility, and the reliability it offers to operators seeking seamless integrations. These technical strengths, when coupled with a strong product roadmap under O’Mahony’s leadership, may further consolidate Relax Gaming’s position among the leading suppliers in Europe and beyond.

Why product strategy matters now more than ever

The iGaming industry is currently undergoing substantial change. New market entries, evolving consumer behaviors, gamification trends, and heightened scrutiny from regulators all require suppliers to be more agile and innovative than ever.

In this context, the appointment of a CPO with a track record of aligning product development with strategic priorities sends a strong signal to partners and stakeholders. Relax Gaming appears to be reaffirming its commitment to quality, scalability, and customer-centric design.

Tony O’Mahony’s experience working within both operator environments and technology-first studios provides him with a unique perspective—one that understands the full product lifecycle from concept to launch, as well as the user journey across different platforms and verticals.

Looking ahead

Leadership appointments of this nature are more than symbolic; they often set the tone for company-wide transformation. As Chief Product Officer, O’Mahony will be responsible not just for maintaining Relax’s existing portfolio, but for identifying new opportunities, creating efficient development pipelines, and nurturing the company’s internal product culture.

With competition intensifying and technological disruption a constant in the gaming world, companies like Relax Gaming must continuously innovate to remain relevant. The integration of real-time data, enhanced UX/UI, and personalized game features will be central to success. O’Mahony’s mandate appears to include all of these aspects and more.

A low-risk move with high strategic value

From a corporate governance and legal perspective, this executive appointment appears to pose minimal risk. There are no indications of controversy or dispute surrounding O’Mahony’s previous roles. On the contrary, his professional history suggests a respected and constructive presence in the industry.

By choosing to publicly align with a figure of such standing, Relax Gaming appears to be reinforcing its commitment to ethical leadership, compliance, and transparency in its operations. In an era where reputational damage can result from even minor missteps, such prudence in personnel decisions is not only advisable but essential.

Conclusion

Tony O’Mahony’s appointment as Chief Product Officer represents a calculated and forward-looking move by Relax Gaming. With a clear mandate to lead product innovation, he enters the role equipped with a strong resume, deep industry insights, and a collaborative mindset that aligns with the company’s ethos.

As Relax Gaming continues to expand its footprint in the global iGaming sector, the addition of a strategic and seasoned CPO offers both stability and dynamism. If successful, this leadership shift could prove instrumental in guiding the company through its next chapter of sustainable, product-led growth.

FAQs

Who is Tony O’Mahony?
Tony O’Mahony is the newly appointed Chief Product Officer at Relax Gaming, with previous leadership roles at Casumo, A5 Labs, GiG, and Lottoland.

What will Tony O’Mahony do at Relax Gaming?
He will oversee the product division, working across technical, commercial, and operational teams to strengthen Relax Gaming’s product strategy.

Why did Relax Gaming appoint a new Chief Product Officer?
The company is focusing on enhancing its product-led strategy and needed a seasoned executive to replace outgoing CPO Shelley Hannah.

What is Relax Gaming known for?
Relax Gaming is known for its aggregation platform, proprietary slot games, and partnerships with independent studios under its Silver Bullet and Powered By programs.

What experience does Tony O’Mahony bring to Relax Gaming?
He brings over 15 years of experience in product leadership within the iGaming sector, having worked at major companies in product and strategy roles.

Is this appointment expected to impact Relax Gaming’s products?
Yes, O’Mahony is expected to play a key role in evolving the product roadmap, introducing new innovations, and aligning development with strategic goals.

Has Tony O’Mahony worked in similar roles before?
Yes, he has held senior roles such as Chief Product Officer and Vice President of Product at several well-known gaming and tech companies.

What markets does Relax Gaming operate in?
Relax Gaming operates in multiple regulated jurisdictions, including Malta, the UK, Sweden, Romania, and other European markets.

Is the appointment of Tony O’Mahony legally or ethically controversial?
No, there are no known controversies or legal risks associated with his appointment, and the move appears to follow standard corporate governance practices.

What does the CEO of Relax Gaming say about this appointment?
CEO Martin Stålros praised Tony’s experience and collaborative mindset, saying he is confident O’Mahony will help drive innovation and growth.