Reviews with photos stay on top for a long time!
Have you ever gone to a business’s review section to decide whether to give them your business or not? If so, you probably know the importance of customer ratings, descriptions of products and services, and even photographs! But did you know that reviews with pictures tend to appear in the top ten for way longer as compared to others? It’s true!
Turns Out Photos Are Important
Studies have highlighted the importance of recency, length, quantity, and upvotes when it comes to reviews. However, one more such study has emphasized the importance of photographs in reviews. As per this study, reviews backed with photos tend to be more engaging and can easily grab viewers’ attention. Moreover, photographs add to the quality and credibility of a review. So, it’s no wonder they have a lasting impact on the top ten list.
A recent analysis by SterlingSky has shown that reviews with photos stay longer in the top ten list. The image below clearly shows that a review with a photo has more readers as compared to the reviews without a photo.
While it is understandable that photos make a difference in the reviews ranking, what comes as a surprise is that adding a picture to an older review can also lead to significant changes in the rankings! The study shows that adding a photo to an older review can completely change the order of reviews that viewers can see.
Why This Is Important
So, what does this mean for businesses? Having good reviews with pictures on top is definitely better for any business. Hence, it is advisable that you encourage your customers to post reviews along with photographs of your products and/or services. You can even ask your existing customers to add photographs to their older reviews, as this will help you to push down any negative reviews if not bury them entirely.
Final Takeaway
In the end, it’s important to remember that reviews with pictures are more engaging and credible than those without, making them more likely to appear at the top of the list. So, if you want to make a good impression on potential customers, encourage them to leave reviews with pictures and make sure to add pictures to older reviews to boost their visibility.
Claire
A highly motivated, results-driven, enthusiastic and ambitious writer. I can offer you well researched and high-quality article writing on any topic for your website or blog and can as well re-write your existing web content.
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