SEO Case Study – Accredited Investor Industry

Prior to SEO

A client from the Accredited Investor Industry approached us with a desire to explore their marketing budget into SEO. At the time, their website did not have any SEO implemented, and they had just 4 keywords ranking on page 1 of Google.

Our Approach

Our approach was to identify the most relevant keywords using extensive research, as the industry was quite niche. We started with basic on-page and off-page optimization and then moved on to a custom strategy of creating informative content in the form of blog articles, voice-over videos, and infographic designs. These were then shared across top industry sites to build backlinks and improve visibility.

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The goal of this strategy was to get critical information in front of the target audience, increase organic traffic, and rank long-tail keywords on page 1 of search engines. This custom approach proved to be highly effective and consistently improved organic traffic every month, which would not have been possible with a basic on-page and off-page SEO strategy alone.

*Major Search Engines defined as Google and Bing

Final Thoughts

Overall, our approach was tailored to meet the unique needs of the client, as we recognized that a one-size-fits-all approach to SEO would not work in such a niche industry. By creating custom content that provided value to the target audience, we were able to drive organic traffic and improve rankings. This helped our client to establish a strong online presence and increase their clientele within the Accredited Investor Industry.