SMO Case Study – App Installs

Challenge

In today's digital age, it's essential for businesses to have a strong online presence, and that's where social media comes in. For this particular case study, the challenge was to increase app installs for a newly started Facebook ad campaign, all while keeping the ad spend low at just $50 for 7-8 days.

Process

To tackle this challenge, we started by testing out a few ads with different headlines and descriptions. As we monitored their performance, we noticed that some of the ads were getting better results than others. By focusing on these high-performing ads and making tweaks to optimize their performance, we were able to increase the number of app installs.

But we didn't stop there. To decrease the cost per app install even further, we implemented a few key strategies. We created appealing ad banners to catch people's attention, targeted our ads to the right audience, and paused any non-performing ads. We also monitored our campaigns daily and conducted A/B testing to see which ads performed best.

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Results

Thanks to these efforts, we were able to achieve a steady increase in the number of app installs over time while keeping the cost per install consistent. With a strong social media strategy in place, businesses can achieve their goals and reach new audiences.