SMO Case Study – Country Club
We were faced with a challenge when tasked with promoting a Country Club, known for its exclusivity and high membership fees. With Facebook’s recent update removing income targeting options, we had to get creative with our approach.
Our goal was to generate leads for Country Club Memberships in specific geographic areas. We began by creating an engaging business page, sharing updates about events, photos, and special promotions. Boosting a few posts helped keep users engaged and reach the right audience.
Download Case Study
We acclimatized our Facebook Ads, using appealing graphics and captions to deliver to the right audience without focusing on high-income holders.
Solution & Process
To overcome issues with describing amenities and perks, we shifted to a special ad category and tweaked our captions to suit the client’s needs.
Our results were truly unbelievable! In just three short months, we were able to deliver adequate and obedient results. We’re thrilled to have helped our client achieve their goals and look forward to continuing to support them in their growth journey.
As a Web- and Graphics Designer, I possess extensive knowledge and expertise in WordPress theme customization. My skillset includes developing responsive web designs utilizing HTML, CSS, and Bootstrap, as well as creating E-commerce Website Solutions. I am also proficient in creating visually appealing Graphics. In addition, I specialize in optimizing website SEO through on-page and off-page optimization techniques.