SMO Case Study – Country Club

Challenge

We were faced with a challenge when tasked with promoting a Country Club, known for its exclusivity and high membership fees. With Facebook’s recent update removing income targeting options, we had to get creative with our approach.

Goal

Our goal was to generate leads for Country Club Memberships in specific geographic areas. We began by creating an engaging business page, sharing updates about events, photos, and special promotions. Boosting a few posts helped keep users engaged and reach the right audience.

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Our Approach

We acclimatized our Facebook Ads, using appealing graphics and captions to deliver to the right audience without focusing on high-income holders.

Solution & Process

To overcome issues with describing amenities and perks, we shifted to a special ad category and tweaked our captions to suit the client’s needs.

Results

Our results were truly unbelievable! In just three short months, we were able to deliver adequate and obedient results. We’re thrilled to have helped our client achieve their goals and look forward to continuing to support them in their growth journey.

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