SMO Case Study – Ecommerce Industry-2

In the Ecommerce industry case study, we were fortunate to work with numerous outstanding companies. It was an even better experience when we could assist them in growing their businesses by increasing their sales of products and services.

Our client, a nationally recognized retailer of women’s fashion for over 40 years, had more than 160 retail stores in 33 states and an online presence through their website and Facebook page. We had the privilege of managing their Facebook ads for their products, and the results were impressive.

Problems Earlier the client was facing with Facebook Ads.

However, earlier, the client was facing problems with their Facebook ads. They had a higher cost per result and a lower number of conversions (purchases).

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Results prior to our work:

Upon investigation, we found the following reasons for low performance:

• Incorrect campaign objectives
• Inadequate scaling of Facebook ads
• Poor audience targeting
• Inappropriate ad placement
• Mismatched Facebook ad and landing page
• Ineffective ad designs

To address these issues and improve the client’s Facebook ad performance, we implemented the following solutions:

1. Built a relevant audience base on Facebook with optimized targeting
2. Ran Facebook Carousel ads to showcase a collection of products
3. Created custom audiences through testing and building look-alike audiences
4. Integrated pixels for tracking behavior on the E-Commerce site
5. Scaled the budget based on ad performance
6. Monitored ad frequency to manage exposure
7. Narrowed delivery to the right audience
8. Selected proper placement for increased reach
9. Ensured proper installation of Facebook Pixel
10. Inspected audience targeting
11. Customized ad results to reveal the most relevant metrics

Results after our work:

Final Thoughts

The campaigns resulted in the sale of over 2284 products, and while the financial specifics remain undisclosed due to company-client confidentiality, the results were significant.