SMO Case Study – Ecommerce Industry

In this case study in the Ecommerce industry, we were fortunate to work with a client who is an eco-friendly company providing premium brand all-natural weight loss and health products to help people across the nation live a healthier life.

We had the privilege of managing the client’s Facebook ads for their products, but they were facing problems with high cost per result and a low number of conversions (purchases).

Problems Earlier the client was facing with Facebook Ads.

Cost per result was higher with the less number of conversion (purchase)

Download Case Study

Results prior to our work:

There Are Few Reason Below For Low Performance:

Upon investigation, we found that the client had not set the right campaign objectives, had not scaled their Facebook ads correctly, was targeting the wrong audience, had off-the-mark ad placement, had a mismatched Facebook ad and landing page, and had ads that were not attracting attention.

Solutions & Process to Improve Your Facebook Ad Performance For E-Commerce

To improve the client’s Facebook ad performance for E-commerce, we implemented solutions that included building a relevant audience base on Facebook with optimized targeting, running Facebook Carousel ads to showcase a collection of products, creating custom audiences through testing and building look-alike audiences, integrating pixels for tracking behavior on the E-commerce site, scaling the budget based on ad performance, monitoring ad frequency to manage exposure, narrowing delivery to the right audience, selecting proper placement for increased reach, ensuring the proper installation of the Facebook Pixel, inspecting audience targeting, and customizing ad results to reveal the most relevant metrics.

Results after our work:

Our new favorite Facebook ad feature was Dynamic Ads, which helped us retarget people who had taken action on the client’s website and used broad audience targeting to reach relevant people who had not visited the website before. This feature helped us bring excellent results for the client.

Our New Favourite Facebook Ad Feature Dynamic Ads.

Final Thoughts

The campaigns resulted in the sale of over 775 products. The financial specifics remain undisclosed due to company-client confidentiality. Facebook dynamic ads proved to be an effective solution that promotes products to people who have expressed interest on a website, in an app, or elsewhere on the internet. The campaign was set up once and continued to work for as long as needed, finding the right people for each product and always using up-to-date pricing and availability.