SMO Case Study – Veterinary Business -2

Challenge

Let’s talk about a recent SMO case study in the veterinary business. The main challenge was to generate engagement and reach for the social media pages and generate traffic for their website, as these pages usually receive low engagement.

Upon conducting a detailed study, we discovered that the organic likes, reach, and engagement were too low. The page lacked consistency in postings, attractive images for engagement, variety in content, and regular monitoring. We knew we had our work cut out for us.

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Solution & Process

To turn things around, we started with conducting research on the website, their services, and what they offer. We began posting motivational posts, facts, trivia, and fun facts, and asked questions to the audience to increase engagement and connect with the page. We also posted images on a daily basis, with a focus on sharing animal videos and interactive posts to garner more likes and engagement.

Our objectives were clear – to increase organic page likes, increase engagement on posts, post on a daily basis, share animal videos to get more likes and engagement, and share interactive posts while monitoring the page daily.

Results

The results were impressive. Our turning point in increasing page likes and engagement was sharing videos of animals and interactive posts, which connected the audience with the page. Over time, we saw steady progress on the page in terms of organic likes and engagement, thanks to our strategies and careful monitoring.

Final Thought

We were thrilled with the outcome and proud to have helped our client achieve their goals. If you’re facing similar challenges with your SMO campaigns, be sure to download our veterinary business case study to learn more about our process and solutions.