SOFTSWISS Enters Bulgarian iGaming Market

SOFTSWISS Enters Bulgarian iGaming Market

In iGaming industry, strategic partnerships and market expansions play a pivotal role in driving growth and innovation. Recently, SOFTSWISS, a leading name in the iGaming software sector, made headlines with its entry into the Bulgarian market through a partnership with the esteemed operator This significant move not only underscores SOFTSWISS’s commitment to expanding its global footprint but also highlights the burgeoning opportunities in the Bulgarian iGaming sector.

The Bulgarian iGaming Landscape: A Promising Market

Bulgaria has emerged as a promising market for iGaming operators and software providers alike. With a growing number of players embracing online gaming platforms, coupled with favorable regulatory frameworks, Bulgaria offers a fertile ground for expansion and investment. According to industry reports, the Bulgarian iGaming sector has witnessed steady growth in recent years, with revenue projections expected to reach €134.60 million by 2024. This bullish outlook has attracted the attention of both established players and newcomers looking to capitalize on the market’s potential.

SOFTSWISS’s Strategic Partnership with

In its bid to tap into the lucrative Bulgarian market, SOFTSWISS forged a strategic partnership with, a reputable operator with a strong foothold in the region. This partnership signifies a symbiotic relationship aimed at leveraging each other’s strengths to deliver unparalleled gaming experiences to Bulgarian players. By integrating SOFTSWISS’s cutting-edge iGaming solutions into’s platform, both parties stand to benefit from enhanced market presence, increased player engagement, and sustainable growth.

Ensuring Compliance and Quality: Certification by GLI

Central to SOFTSWISS’s entry into the Bulgarian market is its unwavering commitment to regulatory compliance and product quality. Recognizing the importance of adhering to local laws and industry standards, SOFTSWISS proactively sought certification from Gaming Laboratories International (GLI) for its suite of products intended for the Bulgarian market. This certification serves as a testament to SOFTSWISS’s adherence to stringent regulatory requirements and its dedication to delivering high-quality, reliable solutions to its partners and end-users.

Tailored Solutions for the Bulgarian Market

One size does not fit all in the world of iGaming, and SOFTSWISS understands the importance of customization and localization to meet the unique needs of different markets. In the case of Bulgaria, SOFTSWISS has gone the extra mile to tailor its offerings to align with local preferences, regulations, and cultural nuances. From language support and payment options to game selection and promotional activities, SOFTSWISS’s solutions are meticulously crafted to resonate with Bulgarian players, thereby enhancing their overall gaming experience.

Insights from Industry Leaders

Vitali Matsukevich, the Chief Operating Officer at SOFTSWISS, shares his insights into the company’s strategic foray into the Bulgarian market. He emphasizes that the partnership with represents a significant milestone in SOFTSWISS’s journey of global expansion and reinforces its position as a trusted partner for operators seeking innovative iGaming solutions. Matsukevich further highlights the collaborative nature of the partnership, wherein both parties actively contribute their expertise and resources to drive mutual success and growth.

Krasimir Tokushev, CEO of ‘Golden City 7’ and holder of the licence for, echoes Matsukevich’s sentiments regarding the partnership’s potential. He expresses confidence that integrating SOFTSWISS’s state-of-the-art products into’s platform will elevate the gaming experience for Bulgarian players, thereby fostering greater player loyalty and market competitiveness. Tokushev also emphasizes the importance of strategic alliances in navigating the dynamic iGaming landscape and capitalizing on emerging opportunities.

SOFTSWISS’s Global Expansion Strategy

While the partnership with marks a significant milestone for SOFTSWISS, it is just one facet of the company’s broader strategy for global expansion and market penetration. With a track record of success in diverse geographical regions, SOFTSWISS is well-positioned to capitalize on emerging opportunities and establish a strong presence in key markets worldwide. From Europe and Asia to Latin America and beyond, SOFTSWISS’s footprint continues to expand, driven by its unwavering commitment to innovation, quality, and customer satisfaction.

Diversification of Product Portfolio

At the heart of SOFTSWISS’s success lies its diverse and innovative product portfolio, which caters to the evolving needs and preferences of operators and players alike. From its flagship Online Casino Platform to the comprehensive Game Aggregator, Sportsbook Platform, and Affiliate Platform, SOFTSWISS offers a holistic suite of solutions designed to empower operators and enhance player engagement. Moreover, the company’s continuous investment in research and development ensures that its products remain at the forefront of technological innovation and industry trends.

Pioneering Innovation: The Bitcoin Revolution

In addition to its market expansion efforts, SOFTSWISS has a history of pioneering innovation within the iGaming industry. One such milestone was the introduction of the world’s first Bitcoin-optimized online casino solution in 2013. This groundbreaking initiative not only showcased SOFTSWISS’s foresight and adaptability but also positioned the company as a trailblazer in the realm of cryptocurrency integration within online gaming. Today, as cryptocurrencies continue to gain mainstream acceptance, SOFTSWISS remains at the forefront of this burgeoning trend, offering tailored solutions to operators seeking to embrace digital currencies.

Focus on Latin America: A Growing Market

Looking ahead, SOFTSWISS has identified Latin America (LatAm) as a key growth market with immense potential. With its burgeoning population, increasing internet penetration, and growing appetite for online entertainment, LatAm presents a lucrative opportunity for iGaming operators and software providers. In a strategic move to bolster its presence in the region, SOFTSWISS recently appointed Rubens Barrichello as its Non-Executive Director for Latin America. Leveraging Barrichello’s expertise and insights, SOFTSWISS aims to navigate the complexities of the LatAm market and establish itself as a trusted partner for operators seeking to capitalize on this burgeoning opportunity.


The partnership between SOFTSWISS and heralds a new chapter of growth and innovation in the Bulgarian iGaming sector. By combining their respective strengths and resources, both parties are poised to deliver unparalleled gaming experiences to Bulgarian players while driving sustainable growth and competitiveness in the market. As SOFTSWISS continues to expand its global footprint and explore new avenues for innovation, the company remains steadfast in its commitment to delivering cutting-edge solutions that redefine the future of iGaming.


SOFTSWISS is a leading international tech company that specializes in providing software solutions for managing iGaming projects.

How has SOFTSWISS entered the Bulgarian market?
SOFTSWISS entered the Bulgarian market through a strategic partnership with operator

What certifications has SOFTSWISS obtained for the Bulgarian market?
SOFTSWISS has obtained certification from Gaming Laboratories International (GLI) for its products in the Bulgarian market.

What products does SOFTSWISS offer for the Bulgarian market?
SOFTSWISS offers a range of products tailored for the Bulgarian market, including the Casino Platform, Sportsbook, Game Aggregator, and Affilka.

What are the growth projections for the Bulgarian iGaming sector?
According to industry reports, revenue in the Bulgarian iGaming sector is projected to reach €134.60 million by 2024.

Who is the CEO of
Krasimir Tokushev is the CEO of ‘Golden City 7’, the holder of the licence for

What expansion initiatives is SOFTSWISS pursuing?
SOFTSWISS is actively expanding into new markets, with a focus on regions like Latin America (LatAm).

How has SOFTSWISS demonstrated innovation in the iGaming industry?
SOFTSWISS introduced the world’s first Bitcoin-optimized online casino solution in 2013, showcasing its commitment to innovation.

How many employees does SOFTSWISS have?
SOFTSWISS has a team of over 2,000 employees based in Malta, Poland, and Georgia.

What is Rubens Barrichello’s role at SOFTSWISS?
Rubens Barrichello serves as the Non-Executive Director for SOFTSWISS in Latin America, contributing to the company’s expansion efforts in the region.


I like to keep it short. I am a writer who also knows how to rhyme his lines. I can write articles, edit them and also carve out some poetic lines from my mind. Education B.A. - English, Delhi University, India, Graduated 2017.