Sportradar secures FIFA Club World Cup 2025 data rights

Sportradar Group AG has announced a landmark collaboration with global sports media platform DAZN, further solidifying its position as a leader in the international sports data and betting industry. Under the agreement, Sportradar has secured exclusive rights to distribute real-time, ultra-low latency betting data for the FIFA Club World Cup 2025, scheduled to take place in the United States from June 14 to July 13, 2025. In addition, the company will have non-exclusive rights to distribute media content from the tournament, which will be broadcast worldwide by DAZN.

This latest development is not merely a contractual milestone but a calculated business maneuver that illustrates the evolving synergy between data intelligence and sports entertainment, especially within the fast-growing landscape of regulated sports betting.

Enhancing a robust global soccer data portfolio

Sportradar already provides coverage for more than 150,000 matches annually across over 900 soccer leagues worldwide. By acquiring the rights to the FIFA Club World Cup 2025, the company adds another high-profile international tournament to its already vast and diverse portfolio. This move cements Sportradar’s position as a dominant force in soccer-related data services.

The partnership enables Sportradar to deliver live betting odds and other key data metrics for all 63 matches of the tournament. These data assets will be distributed through Sportradar’s global network of more than 800 sports betting operators and 900 media companies, offering comprehensive, real-time insights to a worldwide audience.

Leveraging technology to enhance betting markets

One of the core components of this agreement is Sportradar’s access to deep tracking data from each match in the tournament. This data will be utilized to create a wide range of betting markets, both pre-match and live. According to company sources, the offering will include up to 190 pre-match betting options and over 200 in-play markets per match.

This advanced data integration will enable betting operators to offer highly granular markets, such as player-specific outcomes and micro-events (e.g., number of sprints, passes completed, or distance covered), all of which significantly enhance the in-play experience for end-users.

Sportradar will also deploy power live match trackers, a visual representation of real-time match data that offers bettors dynamic insights and enhanced user interaction.

Upholding integrity through advanced monitoring

In an era where sports integrity is increasingly scrutinized, Sportradar has reaffirmed its commitment to safeguarding the legitimacy of sporting competitions. Under a longstanding bet monitoring agreement with FIFA, Sportradar will employ its Universal Fraud Detection System (UFDS) to monitor betting markets for the duration of the tournament.

The UFDS is an AI-powered platform that utilizes sophisticated algorithms and historical data patterns to detect suspicious betting behavior in real-time. It has been used across thousands of sporting events globally and is widely recognized by international governing bodies and law enforcement agencies for its reliability and efficiency in identifying match-fixing attempts.

By integrating UFDS with the FIFA Club World Cup 2025, Sportradar ensures that the competition is closely monitored for integrity threats, including insider betting, manipulation, or external criminal influence.

Statement from Sportradar leadership

Moritz Gloeckler, Executive Vice President of Rights & Strategic Projects at Sportradar, highlighted the significance of this agreement. In a formal statement, he said:

“We are thrilled to partner with DAZN to elevate the FIFA Club World Cup 2025 to new heights, expanding global reach, captivating new audiences, and deepening engagement with fans worldwide. At the same time, we remain committed to upholding the integrity of this prestigious competition.”

This reflects Sportradar’s dual focus on both innovation and ethics—a balance that is increasingly essential in today’s rapidly evolving sports data landscape.

DAZN’s global distribution and strategic alignment

DAZN, known for its innovative sports streaming services and increasing role in global sports media rights, is set to broadcast the tournament to a worldwide audience. Its collaboration with Sportradar ensures that the betting data and associated media content will be distributed with the same degree of precision and immediacy that DAZN applies to its streaming services.

This partnership aligns with DAZN’s broader strategy of integrating interactive and real-time elements into its viewing experience, a trend that is becoming more prevalent in digital sports broadcasting. While DAZN holds non-exclusive media distribution rights, the collaboration with Sportradar significantly boosts the tournament’s global engagement potential.

FIFA Club World Cup 2025: A landmark edition

The FIFA Club World Cup 2025 is poised to be a landmark tournament for several reasons. For the first time, the event will expand to include 32 clubs from around the world, following a format more closely aligned with the FIFA World Cup for national teams. This expansion signifies FIFA’s ambition to elevate club football on a global scale and engage a broader international audience.

Hosting the tournament in the United States is another pivotal decision. With the 2026 FIFA World Cup also scheduled to take place in North America, FIFA is strategically building momentum and infrastructure in the region. This is expected to lead to higher viewership, increased media interest, and more extensive commercial opportunities.

Legal and ethical considerations in sports data agreements

From a legal perspective, the agreement between Sportradar and DAZN underscores the importance of transparency, compliance, and ethical standards in the sports betting and data industries. With legal scrutiny increasing across jurisdictions, particularly in the United States and European Union, companies like Sportradar must ensure that all operations align with local regulations and global best practices.

The fact that Sportradar is already in a formal integrity partnership with FIFA suggests a high level of regulatory alignment. Moreover, their use of AI-based surveillance reduces the potential for legal exposure tied to match-fixing or data misuse.

Importantly, no part of this partnership implies any endorsement or exclusivity from FIFA toward Sportradar or DAZN beyond what has been contractually agreed upon. Any inference otherwise would be legally inappropriate and factually unsubstantiated.

The future of data-driven sports engagement

This deal reflects broader industry trends in which data, media, and sports betting increasingly intersect. As fans demand more interactive and personalized experiences, data providers and media platforms are evolving to meet those expectations.

By enabling faster and more sophisticated in-play markets, Sportradar contributes to the modernization of sports betting—moving it away from simple win/loss propositions and toward a nuanced, data-rich ecosystem. These developments are not only lucrative but are also shaping the future of how fans consume and engage with live sports.

Conclusion

The partnership between Sportradar and DAZN concerning the FIFA Club World Cup 2025 marks a substantial development in the sports data and media industry. It is emblematic of a broader transformation in the way sports content is delivered, consumed, and monetized. With integrity measures in place and a proven technological backbone, Sportradar is well-positioned to capitalize on the growing demand for real-time, data-driven sports engagement—while maintaining a strong commitment to ethical standards and legal compliance.

FAQs

What is Sportradar’s role in the FIFA Club World Cup 2025?
Sportradar has secured exclusive rights to distribute live betting data and non-exclusive media content for the FIFA Club World Cup 2025, enhancing its global soccer portfolio.

Will Sportradar provide live betting data for all matches?
Yes, Sportradar will offer ultra-low latency live betting data for all 63 matches of the tournament, available to its global network of betting operators and media partners.

What kind of betting markets will be available?
Sportradar will offer up to 190 pre-match and 200 in-play betting markets per match, including detailed player-specific and micro-event markets.

How will the tournament's integrity be protected?
Sportradar will monitor all matches using its AI-based Universal Fraud Detection System to detect and address any suspicious betting activity.

Who is DAZN and what is their role in this deal?
DAZN is a global sports streaming platform and will serve as the official broadcaster of the tournament, also partnering with Sportradar to distribute media content.

Will Sportradar have exclusive access to video content?
No, Sportradar’s rights to media content are non-exclusive, meaning other entities may also distribute similar video or media materials under separate agreements.

Where will the FIFA Club World Cup 2025 be held?
The tournament will take place in the United States from June 14 to July 13, 2025, marking its first edition under the expanded 32-club format.

What leagues does Sportradar already cover?
Sportradar covers over 150,000 soccer matches annually from more than 900 leagues, making it one of the largest providers of soccer data globally.

How does this agreement affect legal risks?
The agreement is structured to comply with international data, betting, and media regulations, with built-in integrity monitoring to mitigate legal and reputational risks.

Does this deal imply endorsement by FIFA?
No, the agreement provides access to data and content under commercial terms but does not imply any form of endorsement or exclusive affiliation with FIFA.