Svenska Spel & Kambi Launch New Sportsbook

Svenska Spel & Kambi Launch New Sportsbook

In an exciting development for the sports betting industry, Svenska Spel Sport & Casino, in collaboration with Kambi, has launched a new sportsbook. This new venture is the culmination of seven months of intensive collaboration between the two companies, aiming to offer a superior betting experience to customers.

The Partnership: A Strategic Alliance

The collaboration between Svenska Spel Sport & Casino and Kambi represents a strategic alliance designed to leverage the strengths of both companies. Svenska Spel Sport & Casino, a major player in the Swedish gaming and entertainment sector, brings its extensive market knowledge and customer base. Kambi, known for its advanced sports betting services, contributes its cutting-edge technology and expertise.

Jonas Nygren, Product Manager at Svenska Spel Sport & Casino, expressed his enthusiasm about the new sportsbook. “It feels good to be able to offer our customers a new competitive sportsbook. Customers get an extended gaming experience together with a wider range of both markets and services under our Oddset brand. And being live just in time for the summer’s big football party feels extra good,” he said.

Erik Lögdberg, Managing Director of Kambi, also shared his satisfaction with the partnership. “We are very pleased with our launch together with Svenska Spel Sport & Casino, one of the most well-known brands in Sweden in games and entertainment. As a starting point for a strong partnership, I am happy that together we succeeded in this as planned before the EC and we look forward to supporting Svenska Spel Sport & Casino’s long-term ambitions,” Lögdberg stated.

Enhancing the Betting Experience

The new sportsbook aims to significantly enhance the betting experience for customers. It offers a wider range of markets and services under the Oddset brand, providing users with more options and greater flexibility. The timing of the launch is particularly advantageous, coinciding with major summer football events, which are expected to draw significant interest from bettors.

By integrating Kambi’s advanced sports betting platform, Svenska Spel Sport & Casino can offer an improved user interface, faster betting processes, and a more comprehensive selection of betting options. This includes in-play betting, cash-out features, and a broader array of sports and leagues.

Technological Innovation and User Experience

The integration of Kambi’s technology is a key component of the new sportsbook. Known for its robust and reliable platform, Kambi ensures that users will experience minimal downtime and swift, accurate bet settlements. This technological backbone supports a seamless betting experience, which is crucial for retaining customer engagement and satisfaction.

In addition to technological improvements, the user experience has been carefully designed to be intuitive and user-friendly. The interface is clean, easy to navigate, and optimized for both desktop and mobile use. This ensures that customers can place bets quickly and easily, whether they are at home or on the go.

Market Expansion and Competitive Edge

The launch of the new sportsbook is not just about enhancing the user experience; it is also a strategic move to expand Svenska Spel Sport & Casino’s market presence. By offering a more competitive product, the company aims to attract a larger share of the sports betting market in Sweden. This expansion is crucial in a highly competitive industry where customer loyalty and retention are key to long-term success.

Svenska Spel Sport & Casino’s collaboration with Kambi positions it strongly against other major players in the market. The enhanced sportsbook will help the company differentiate itself from competitors by offering superior service, more betting options, and a more engaging user experience.

Long-Term Ambitions and Future Developments

Looking ahead, Svenska Spel Sport & Casino and Kambi have set ambitious goals for their partnership. They plan to continue evolving the sportsbook, adding new features and expanding into additional markets. This forward-thinking approach ensures that they remain at the forefront of the sports betting industry, adapting to changing customer preferences and technological advancements.

Future developments may include further personalization of the betting experience, leveraging data analytics to offer tailored recommendations and promotions. Additionally, the companies may explore opportunities in emerging markets and sports, expanding their reach and influence.

Customer-Centric Approach

A key aspect of the new sportsbook’s success will be its customer-centric approach. By listening to customer feedback and continuously improving the service, Svenska Spel Sport & Casino and Kambi aim to build a loyal and engaged user base. This focus on customer satisfaction is essential for long-term growth and competitiveness.

Regular updates and enhancements will be a part of the strategy, ensuring that the sportsbook remains relevant and appealing to both new and existing customers. The companies’ commitment to excellence and innovation will be pivotal in achieving these goals.


The launch of the new sportsbook by Svenska Spel Sport & Casino in collaboration with Kambi marks a significant milestone in the sports betting industry. With a focus on enhancing the customer experience, leveraging advanced technology, and expanding market presence, this partnership is poised for success. As they continue to innovate and evolve, Svenska Spel Sport & Casino and Kambi are set to shape the future of sports betting in Sweden and beyond.

Frequently Asked Questions

What is the new sportsbook launched by Svenska Spel Sport & Casino?
Svenska Spel Sport & Casino, in collaboration with Kambi, has launched a new sportsbook to enhance the betting experience with more markets and services.

Who are the key partners in this new sportsbook launch?
The key partners are Svenska Spel Sport & Casino and Kambi, a leading provider of sports betting services.

What are the main features of the new sportsbook?
The main features include a wider range of markets, in-play betting, cash-out options, and an improved user interface for both desktop and mobile.

Why was this collaboration between Svenska Spel Sport & Casino and Kambi formed?
The collaboration aims to combine Svenska Spel’s market knowledge and Kambi’s technological expertise to offer a superior sports betting experience.

How long did it take to develop the new sportsbook?
The development of the new sportsbook took seven months of collaboration between the two companies.

What technological advancements does Kambi bring to the new sportsbook?
Kambi provides a robust platform ensuring minimal downtime, fast bet settlements, and a comprehensive selection of betting options.

How does the new sportsbook enhance customer experience?
It offers a user-friendly interface, more betting options, and features like in-play betting and cash-out, enhancing overall customer satisfaction.

What are the long-term goals of this partnership?
The long-term goals include continuous innovation, expanding into new markets, and maintaining a customer-centric approach to stay competitive.

How does the timing of the launch benefit Svenska Spel Sport & Casino?
Launching just before major summer football events, the sportsbook aims to attract significant interest and engagement from bettors.

What future developments can customers expect from the new sportsbook?
Future developments may include personalized betting experiences, data-driven recommendations, and expansion into new sports and markets.


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