Edge Marketing Institute has officially entered the gaming sector with the launch of its flagship programme, G.A.M.E, short for Gaming Advancement in Marketing Excellence. The initiative has been introduced as a specialised leadership development programme focused on senior marketing professionals working within the B2B gaming industry....
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iGaming News
March 26, 2026
Flutter Entertainment reviews Paddy Power marketing amid UK tax rise
Flutter Entertainment has initiated a strategic review of the marketing structure at Paddy Power as the group prepares for a substantial increase in gambling taxation in the United Kingdom. The...
Companies & People, iGaming News
October 8, 2025
Swintt appoints Martina Muscat as Marketing Manager
The iGaming software provider Swintt, known for its innovative and player-focused approach to game development, has officially announced the appointment of Martina Muscat as its new Marketing Manager. This strategic...
Companies & People, iGaming News
May 1, 2025
Freya Buckingham brings iGaming expertise to GameOn
GameOn, a leading marketing and PR agency in the iGaming sector, has bolstered its leadership team with the appointment of Freya Buckingham as its new Marketing Account Manager. Buckingham, who...
Business News, iGaming News
April 24, 2025
Casimba Gaming chooses Vega for UK success
Casimba Gaming, a prominent online casino group, has announced a strategic partnership with Vega Gibraltar to spearhead its performance marketing operations in the UK. The collaboration aims to significantly enhance...
Business News, iGaming News
February 10, 2025
ComeOn Boosts Sports Betting in Denmark
ComeOn Group, a prominent player in the iGaming industry, has reaffirmed its commitment to delivering an exceptional sports betting experience by extending its partnership with Hollywood actor and passionate sports...
Companies & People, iGaming News
December 6, 2024
Johanna Backlund Takes the Helm at Thunderkick
Thunderkick, a well-known independent slots developer, has revealed that Johanna Backlund has been promoted to the role of Head of Marketing. This strategic appointment highlights the company’s commitment to enhancing...
Companies & People, iGaming News
October 19, 2024
Evoplay Shines with Four Awards at EiGE
Evoplay, an award-winning game development studio, has further cemented its position as a leading innovator in the iGaming industry by claiming four prestigious accolades at the European iGaming Excellence (EiGE)...
iGaming News
October 8, 2024
PlayOJO’s Latest Marketing Initiative
In a strategic effort to boost its brand recognition and engage with players across the globe, the prominent online casino PlayOJO has launched an innovative global advertising initiative called "Sounds...
Companies & People, iGaming News
October 3, 2024
Slotsjudge Welcomes Jekaterina Dubnicka as Leader
Slotsjudge, a leading online slot review platform, has made headlines with its recent internal promotion of Jekaterina Dubnicka to the position of Head of Marketing and Communications. This strategic move,...
Casinos & Bonus, Software & Slots
July 12, 2024
Psychology of Sound in Casino Games
Many #onlinecasino players may not realize the significant impact that #music has on their #gaming experience. The soundscapes of #slotmachines, in particular, play a crucial role in creating an immersive...
Casinos & Bonus
July 2, 2024
The Psychology of Free Bonuses
With the constant bombardment of advertisements and #promotions, #businesses are always looking for ways to grab the attention of consumers. One strategy that has proven to be highly effective is...
Business News
May 30, 2024
Marketing Your Malta Business
Marketing your business in Malta can be a crucial step towards achieving success in the competitive market. With the right strategies in place, you can increase your brand awareness, attract...
Licenses & Payments
May 28, 2024
Leveraging Licenses for Marketing Impact
Over the years, companies have discovered the powerful marketing potential that comes with leveraging licenses. Licensing agreements provide businesses with the opportunity to align themselves with well-known brands, characters, or...
Business News, NEWS Malta
May 17, 2024
How to Start Your Malta Business Journey
Just beginning your Malta business journey can be an exciting yet daunting experience. With its strategic location, business-friendly environment, and vibrant economy, Malta has become a popular destination for entrepreneurs...
Business News, iGaming News
May 3, 2024
Bite-Sized Tips for iGaming Business
iGaming is a rapidly growing industry that offers a lot of opportunities for entrepreneurs looking to start their own business. If you are thinking of entering the world of online...
Business News
May 2, 2024
Marketing 101 for Malta’s Businesses
Many businesses in Malta are constantly looking for ways to stand out in the competitive market. This is where a solid marketing strategy becomes important. Whether you are a small...
Finance News
April 19, 2024
Starting a Business in Malta – From Plan to Profit
Profit potential in Malta is enticing for entrepreneurs looking to establish a business in a thriving market. From strategic planning to financial sustainability, starting a business in this Mediterranean gem...
Business News, iGaming News
March 29, 2024
Slotegrator & Alanbase iGaming Alliance
In online casinos, achieving sustainable success hinges on attracting and retaining players. One pivotal strategy in this pursuit is affiliate marketing, a performance-based approach that harnesses the promotional power of...
Finance News
March 6, 2024
How to Successfully Start a Business in Malta
Success in starting a business in Malta requires careful planning and attention to detail. With its strategic location in the heart of the Mediterranean and a business-friendly environment, Malta offers...
Companies & People, iGaming News
January 22, 2024
Groove’s Journey in 2023
Groove, a prominent casino platform provider and aggregator, has been unwaveringly committed to its vision of establishing a new standard of service. Throughout 2023, the company embarked on a series...