ComeOn Group appoints Michela Valetta as chief people officer

ComeOn Group, a global online gambling operator, has announced the appointment of Michela Tabone Valetta as its new chief people officer. Valetta brings an extensive background in human resources and organisational development, marking a significant step in the company’s ongoing efforts to strengthen its leadership and talent management strategies.

Valetta will oversee the People and Culture function at ComeOn Group, a role that encompasses leadership development, organisational strategy and culture management across the company’s diverse portfolio of gambling brands.

Extensive Experience in People and Culture Leadership

Michela Valetta has a proven track record in executive human resources leadership. She previously held the position of chief human resources officer at Gamesys, where she was instrumental in shaping talent strategies and fostering a strong organisational culture. In addition, Valetta has served as senior vice president – people at Bally’s Interactive and head of people at Boyle Sports, highlighting her extensive experience in the gaming and betting sectors.

Throughout her career, Valetta has consistently focused on integrating leadership strategy with organisational development to drive both employee engagement and operational excellence. Her appointment at ComeOn Group is expected to bring similar transformative leadership, helping the company to further enhance its internal culture while aligning talent strategy with global business objectives.

Responsibilities at ComeOn Group

At ComeOn Group, Valetta will be responsible for leading the People and Culture division, guiding initiatives across organisational development, talent acquisition, leadership capability and corporate culture. Her role will be central to ensuring that the company continues to attract, retain and develop top-tier talent across its global operations.

The operator manages 15 gambling brands across multiple markets, including well-known Swedish brands Snabbare and GetLucky. Managing such a diverse portfolio requires strategic coordination and a strong understanding of local and global HR challenges, which Valetta’s experience positions her to address effectively.

Company Statement on Appointment

Juergen Reutter, chief executive officer at ComeOn Group, welcomed Valetta to the executive team, noting the significance of her experience in strengthening the company’s people and culture initiatives. He said:

“We are delighted to welcome Michela to our executive team. Her extensive expertise in people and culture, organisational development and leadership strategy will be instrumental as we continue to grow and strengthen our operations globally.”

Reutter emphasized that Valetta’s appointment reflects the company’s ongoing commitment to nurturing leadership talent and embedding a strong culture across all its brands, particularly as the organisation navigates international expansion and operational growth.

Strategic Growth and Recent Executive Hires

Valetta’s hiring comes amid a broader recruitment drive at ComeOn Group, signalling the company’s intention to bolster its leadership across key functions. Among the recent appointments are Thomas Mifsud Tommasi, who joined as head of anti-money laundering and Rebekka Rogers, appointed as head of commercial in ComeOn Group’s casino vertical.

This series of hires indicates a focus on both compliance and commercial expansion, ensuring that ComeOn Group maintains operational integrity while enhancing its market presence and customer engagement strategies. The addition of Valetta to the executive team complements these strategic objectives by bringing a dedicated focus to organisational development, people management and leadership excellence.

Importance of Leadership in iGaming

The iGaming sector is highly competitive and regulated, with operators navigating complex market dynamics and constantly evolving customer expectations. Strong leadership and a cohesive organisational culture are essential in driving both operational efficiency and sustainable growth.

By appointing Valetta, ComeOn Group underscores its recognition that people are central to business success. Her experience across multiple leading gaming and betting companies equips her to address challenges such as talent retention, leadership development and cultural alignment, which are critical to maintaining competitive advantage in a global market.

Organisational Development as a Strategic Priority

Valetta’s role will extend beyond traditional human resources responsibilities, placing a strong emphasis on organisational development. This includes identifying and nurturing high-potential talent, creating robust succession plans and implementing leadership programs to ensure the company’s executives and managers are well-prepared to drive strategic initiatives.

Organisational development also involves fostering a positive work environment that aligns with company values and enhances employee engagement. With 15 brands under its management, ComeOn Group requires tailored approaches to address cultural differences and operational nuances across markets. Valetta’s appointment ensures that these complexities are met with structured, experience-driven strategies.

Focus on Talent Strategy and Leadership Capability

A central component of Valetta’s remit will be developing talent strategies that not only support current operational needs but also anticipate future growth requirements. This includes workforce planning, employee training and performance management systems designed to maximise efficiency and innovation.

Leadership capability will also be a critical focus, with Valetta tasked with ensuring that executives and managers possess the skills and insights required to lead teams effectively, drive business objectives and uphold the company’s values and ethical standards.

Implications for Global Operations

ComeOn Group operates in a variety of international markets, each with distinct regulatory and operational considerations. Valetta’s appointment is expected to strengthen the company’s capacity to harmonise human resource practices across these markets, ensuring that policies and practices are consistent yet adaptable to local requirements.

Her extensive experience in global companies, particularly in the gaming sector, is likely to facilitate more effective cross-market collaboration and knowledge sharing. This, in turn, is expected to enhance operational resilience, employee satisfaction and overall organisational performance.

Commitment to Employee Engagement and Culture

Employee engagement is a cornerstone of sustainable organisational success, particularly in industries such as iGaming where innovation and agility are essential. Valetta’s approach is anticipated to emphasise transparent communication, professional development and recognition of talent, reinforcing a culture that motivates employees and encourages high performance.

ComeOn Group’s leadership team has made it clear that nurturing an inclusive and high-performing culture is integral to achieving its strategic ambitions. Valetta’s role as chief people officer will be pivotal in translating these ambitions into tangible outcomes, strengthening both employee satisfaction and business results.

Conclusion

The appointment of Michela Tabone Valetta as chief people officer represents a significant milestone in ComeOn Group’s ongoing efforts to enhance leadership, organisational development and corporate culture. Her extensive experience in human resources, leadership strategy and organisational growth aligns with the company’s strategic objectives to expand globally while maintaining operational excellence.

As the company continues to strengthen its executive team through targeted hires, including in compliance and commercial roles, Valetta’s leadership in People and Culture will ensure that ComeOn Group remains well-positioned to attract top talent, foster a high-performing culture and sustain long-term growth across its international portfolio of gambling brands.

FAQs

What role has Michela Valetta been appointed to at ComeOn Group?
Michela Valetta has been appointed as chief people officer at ComeOn Group.

What are Valetta’s previous positions in the gaming industry?
She served as chief human resources officer at Gamesys, senior vice president – people at Bally’s Interactive and head of people at Boyle Sports.

What responsibilities does she have at ComeOn Group?
She will lead People and Culture, focusing on organisational development, talent strategy, leadership capability and culture.

How many brands does ComeOn Group operate?
ComeOn Group manages 15 gambling brands across several international markets.

Which Swedish brands are part of ComeOn Group?
Sweden-based brands Snabbare and GetLucky are included in ComeOn Group’s portfolio.

Why is Valetta’s appointment significant for the company?
Her expertise strengthens leadership, culture and talent strategy across ComeOn Group’s global operations.

Who is the CEO of ComeOn Group?
Juergen Reutter serves as the chief executive officer of ComeOn Group.

What recent executive hires has ComeOn Group made?
Recent hires include Thomas Mifsud Tommasi as head of anti-money laundering and Rebekka Rogers as head of commercial for the casino vertical.

How does Valetta’s experience benefit the company?
Her background in HR and organisational development supports talent retention, leadership growth and cultural alignment globally.

What is the company’s focus with these executive appointments?
ComeOn Group aims to enhance compliance, commercial strategy, leadership capability and organisational culture to support global growth.