SBC Summit Malta 2026 Workshops on Culture, Leadership and Communication

SBC Summit Malta 2026 is expanding its conference programme with the introduction of a workshop room focused on workplace culture, public communication and professional development.

As public expectations of the gaming industry rise, company culture and leadership standards carry greater weight than ever. How companies support their teams and act under pressure directly influences how they're perceived and trusted.

This year's educational programme spans three stages, with panel discussions on day one and hands-on workshops on day two, alongside two additional workshop rooms. The workshop room in focus will cover Purpose, Policy & PR  on Wednesday 29 April and Future Ready Leadership: Tech, Talent & Transformation on Thursday 30 April.

The emphasis on workshops was a deliberate choice. Topics like culture, policy, and talent development benefit from a more personal, in-depth format, where attendees are encouraged to interact with experts and address real challenges head-on.

“In chasing profits and burying their heads in operational priorities, companies often forget that they need to look internally in order to grow externally,” said Rasmus Sojmark, Founder and CEO of SBC. “How you support your people, communicate, and lead creates a strong foundation, and everything else, including profitability, will follow naturally.”

The Purpose, Policy and PR explores how gaming companies are strengthening culture and communication at a time of increasing scrutiny. Sessions will cover supporting employees through workplace challenges, addressing addiction and recovery, introducing AI without eroding trust, embedding ESG into day-to-day operations, and navigating public messaging with clarity and confidence.

Workshops include:

• Crisis Comms Masterclass: Who Got It Right?
• ESG Beyond the Tick Box: Turning Purpose into Profit
• AI in HR: Empowering Teams, Not Replacing Them
• The Hidden HR Challenge: Addiction, Recovery and Support in Gaming
• Media & Messaging: From Sales to Storytelling in a Restricted Age  

Future Ready Leadership: Tech, Talent and Transformation shifts focus to how the industry can and future-proof its workforce. Sessions will explore emerging skill priorities, the qualities of resilient leadership, and the career pathways companies are building to attract, retain and develop talent.

Workshops include:

• Breaking Barriers, Building Futures
• Resilience in Leadership
• Future-Proofing Your Career: The Skills, Roles and Opportunities Shaping the Next Workforce

Experts appearing across workshops include Reija Airas (EVP, People, Culture and Communications, Veikkaus), Roberta Buhagiar (Learning and Development Specialist, Gentoo Media), Caroline Butler (Head of Global Markets, Initiate International), Emma-Elizabeth Byrne (Head of Publishing, Gentoo Media), Alina Famenok (Growth & Partnerships Expert, Former CEO Already Media), Christopher Grech Bonett (Founder, R77 Elitetalent), Brian Christopher (CEO and Creator, BC Ventures), Liesbeth Oost (Head of ESG, JOI Gaming), Julia Weygandt (Board of Directors, Global Gaming Women), and JP Xuereb (HR Director, HIT Gaming).

SBC Summit Malta 2026 will take place from 28–30 April at the InterContinental Malta, bringing together 6,000 industry professionals. Beyond the conference programme, attendees can take advantage of extensive networking opportunities across the exhibition floor and at dedicated off-site events.

Get Your Tickets to SBC Summit Malta

Secure your spot at SBC Summit Malta with our exclusive VIP Event Pass. Priced at €600, you'll gain access to everything SBC Summit Malta has to offer, including three days of networking, conference, and exhibition.

Want an Expo+ Pass? It's yours for €150.

If you are an operator or affiliate, you can apply for a free pass! Operators can apply for a complimentary pass here. Affiliates can apply for complimentary passes here.

FAQs

What is SBC Summit Malta 2026?
SBC Summit Malta 2026 is a major gaming industry conference that brings together professionals to discuss trends, challenges and innovations, including leadership and workplace culture.

When and where will SBC Summit Malta 2026 take place?
The event will be held from 28 to 30 April 2026 at the InterContinental Malta.

What is new in the 2026 edition of SBC Summit Malta?
The 2026 edition introduces a dedicated workshop room focused on culture, leadership, communication and professional development.

Why are workshops being emphasized this year?
Workshops allow for deeper engagement, practical learning and direct interaction with experts on complex topics like culture, HR and leadership.

What topics are covered in the Purpose, Policy and PR sessions?
These sessions explore workplace culture, ESG practices, crisis communication, AI in HR, addiction support and effective public messaging.

What does Future Ready Leadership focus on?
It focuses on preparing the workforce for the future, including leadership resilience, emerging skills and talent development strategies.

Who should attend these workshops?
The workshops are ideal for industry leaders, HR professionals, communication experts and anyone interested in leadership and workforce development.

What kind of experts will be speaking at the event?
The event features industry professionals from HR, ESG, media and leadership roles across major gaming and media organizations.

Are there networking opportunities at SBC Summit Malta 2026?
Yes, attendees can participate in networking sessions on the exhibition floor and at dedicated off-site events.

How can attendees register for the event?
Participants can purchase VIP or Expo+ passes, while operators and affiliates may apply for complimentary passes through official channels.