EvenBet Gaming launches custom Table Collections for poker operators

EvenBet Gaming has announced the launch of custom Table Collections, a new feature designed to give poker operators greater control over the appearance of their gaming environments. The update allows operators to customise tables, tournaments and visual branding directly through the platform's back-office without requiring technical development support.

The latest addition reflects the company's ongoing efforts to provide operational tools that simplify management while allowing operators to create more engaging experiences for players. By removing the need for software development during design updates, the feature aims to reduce deployment times and improve operational flexibility.

The new functionality is already available to existing clients and has been introduced as operators continue preparing promotional campaigns throughout the year.

Helping operators respond more quickly

Online poker operators frequently create themed promotions to coincide with sporting events, seasonal celebrations and major tournament series. Traditionally, visual updates often required developer involvement, increasing both preparation time and operational costs.

With custom Table Collections, operators can independently update visual elements through the administration panel whenever required. This allows marketing and operations teams to implement branded campaigns without waiting for software releases or external development resources.

According to EvenBet Gaming, the feature is intended to support faster campaign launches while giving operators greater creative freedom.

Several existing customers are already using the feature to support themed promotions linked to the ongoing World Cup. The same tools can also be used to prepare campaigns for occasions such as Halloween, Christmas and New Year, allowing operators to plan promotional calendars well in advance.

A no-code approach to visual customisation

One of the primary objectives of the new feature is to eliminate technical barriers that can delay promotional activity.

The no-code solution enables operators to modify numerous visual components, including:

• Table backgrounds and gaming environments
• Poker table felt and border designs
• Logos and branded graphical elements
• Layouts optimised for different screen sizes and devices

Because every change is performed through the back-office interface, updates can be published quickly without involving software engineers.

For many operators, this can significantly reduce the time needed to prepare promotional events while allowing marketing teams to react more efficiently to changing commercial opportunities.

Flexible branding across multiple environments

The feature has been designed with flexibility in mind.

Operators can apply visual collections across an entire poker skin or target specific areas of their platform. Branding can also be assigned to individual tournaments, cash game tables or selected game formats depending on business objectives.

This level of control enables operators to create differentiated experiences for various player segments.

For example, operators may develop exclusive VIP environments with premium branding, create distinctive tournament series with unique visual identities or introduce sponsored campaigns that feature customised table graphics.

Because the functionality focuses on visual presentation rather than game mechanics, operators can refresh the player experience without modifying underlying gameplay.

Supporting marketing and brand identity

Brand recognition has become an increasingly important part of customer acquisition and retention across the online gaming sector.

Consistent visual presentation allows operators to strengthen their identity while making promotional events more recognisable to returning players.

Custom Table Collections provides an additional tool that marketing teams can use to align poker environments with wider promotional campaigns. Whether supporting seasonal themes, sporting events or sponsored partnerships, operators can adapt their poker rooms to reflect broader marketing strategies.

The ability to test different visual concepts also creates opportunities for operators to evaluate player engagement and optimise future campaigns based on performance data.

Reducing operational complexity

Beyond marketing benefits, the feature is intended to improve day-to-day operational efficiency.

Removing developer dependency allows internal teams to manage branding updates independently. This can simplify project planning, reduce internal workloads and shorten campaign preparation cycles.

Potential operational benefits include:

• Faster deployment of branded promotions
• Reduced reliance on software development resources
• Greater flexibility for marketing teams
• Improved visual differentiation across tournaments
• Opportunities to evaluate different design concepts
• Faster responses to seasonal events and commercial opportunities

By streamlining the workflow, operators may be able to dedicate more technical resources to platform development while allowing business teams to manage promotional activities themselves.

Industry demand for greater flexibility

The online poker market continues to evolve as operators seek new ways to distinguish their products in an increasingly competitive environment.

While gameplay quality remains a key factor for players, visual presentation and branding have also become important elements of the overall customer experience.

Features that allow rapid campaign deployment can support operators looking to maintain fresh content throughout the year without introducing unnecessary operational complexity.

EvenBet Gaming's latest enhancement reflects this broader industry trend by providing practical management tools rather than altering core gaming functionality.

Executive comments

Alexander Tamplon, CTO at EvenBet Gaming, said:

“We didn’t just want to offer another customisation tool. We wanted to completely eliminate the operational bottlenecks that operators traditionally face by giving them the power to manage their designs independently. Poker operators are increasingly looking for ways to create unique experiences that strengthen their brand identity and help campaigns stand out in a competitive market.”

The statement highlights the company's objective of simplifying operational processes while supporting operators' branding and marketing initiatives.

Looking ahead

As operators prepare future promotional calendars, visual flexibility is expected to remain an important consideration across online poker platforms.

Tools that reduce implementation time while allowing independent campaign management may help operators respond more efficiently to seasonal events, tournament schedules and changing marketing priorities.

By introducing custom Table Collections, EvenBet Gaming has expanded the range of configuration options available to its partners without requiring changes to core gameplay systems. The feature is intended to support faster campaign execution, stronger visual branding and improved operational efficiency across poker platforms.

Conclusion

EvenBet Gaming's introduction of custom Table Collections represents a practical enhancement for poker operators seeking greater control over the visual presentation of their platforms. By enabling no-code customisation through the back-office, the feature reduces reliance on development teams while allowing operators to launch themed campaigns and branded experiences more efficiently. As competition within the online poker sector continues to grow, tools that simplify operations and support distinctive branding may provide operators with additional flexibility when planning promotional activities throughout the year. The latest release further demonstrates EvenBet Gaming's focus on delivering operational solutions that help partners manage their platforms more effectively while maintaining engaging player experiences.

FAQs

What is EvenBet Gaming's custom Table Collections feature?
Custom Table Collections is a no-code feature that allows poker operators to customise the visual appearance of poker tables, tournaments and gaming environments through the back-office.

Who can use Table Collections?
The feature is available to EvenBet Gaming clients using the company's poker platform.

Does the feature require developer support?
No. Operators can create, edit and deploy visual changes independently without requiring software developers.

What elements can operators customise?
Operators can modify table backgrounds, felt designs, borders, logos, branding elements and layouts for different screen sizes.

Can operators create seasonal campaigns?
Yes. The feature supports themed promotions for events such as Halloween, Christmas, New Year and major sporting tournaments.

Does Table Collections change poker gameplay?
No. The feature focuses on visual presentation and branding without altering the core game mechanics.

Can branding be applied to specific tournaments?
Yes. Operators can assign customised designs to individual tournaments, cash tables or entire poker skins.

What are the operational benefits of the feature?
Benefits include faster campaign deployment, reduced developer dependency, improved branding flexibility and quicker promotional execution.

Why is visual customisation important for poker operators?
Custom branding helps operators differentiate their platforms, strengthen brand identity and create engaging promotional experiences for players.

What did EvenBet Gaming say about the launch?
The company stated that the feature was developed to remove operational bottlenecks and allow operators to independently manage their poker room designs.