EvenBet Gaming secures Swedish B2B supplier licence for market growth

EvenBet Gaming has strengthened its presence in Northern Europe after receiving a five year B2B supplier licence from the Swedish Gambling Authority, Spelinspektionen. The approval allows the company to provide its gaming solutions to licensed operators in Sweden while reinforcing its long term strategy of expanding across regulated European markets.

The latest regulatory milestone follows the company's recent progress in Denmark and reflects its continued focus on meeting the compliance standards required by established gambling jurisdictions. By securing the Swedish licence, EvenBet Gaming is positioned to offer its technology portfolio to operators seeking compliant gaming solutions in one of Europe's most mature online gambling markets.

EvenBet Gaming strengthens its Nordic presence

The newly awarded licence from Spelinspektionen enables EvenBet Gaming to supply its complete portfolio of gaming products to licensed operators throughout Sweden for the next five years.

The approval is particularly significant because Sweden is regarded as one of Europe's most developed regulated gambling markets. The country maintains strict licensing requirements that are designed to promote player protection, responsible gambling measures and operational transparency for both operators and technology suppliers.

For EvenBet Gaming, the licence represents another important step in expanding its footprint across the Nordic region. The company has increasingly focused on regulated markets where compliance, technology reliability and long term partnerships play a central role in business growth.

By obtaining approval from Swedish regulators, EvenBet Gaming can now support operators looking to strengthen their poker and casino offerings while remaining fully aligned with local regulatory requirements.

Access to a comprehensive gaming portfolio

The Swedish licence gives licensed operators access to EvenBet Gaming's flagship products, including its poker software platform alongside a comprehensive online casino solution.

The company's poker platform has become one of its best known offerings, supporting multiple poker formats, tournaments, player management features and promotional tools. Alongside poker, the broader casino suite allows operators to deliver a diversified entertainment experience through a single technology provider.

Combining poker with casino content can create additional opportunities for operators to encourage player engagement across multiple gaming categories. Players who initially register for poker games may also explore casino products while casino customers may become interested in poker tournaments and cash games.

This integrated approach allows operators to expand player activity within their platforms while simplifying operational management through a unified technology ecosystem.

Opportunities for Swedish operators

The Swedish market continues to attract suppliers because of its stable regulatory framework and strong consumer participation in licensed online gambling services.

EvenBet Gaming believes the new licence creates commercial opportunities for local operators seeking to enhance their gaming portfolios while remaining compliant with Swedish regulations.

The company's technology is designed to support operators with player acquisition strategies, customer retention programmes and cross product engagement across poker and casino verticals.

By offering multiple forms of online gaming through a single platform, operators may be able to improve customer lifetime value while providing a consistent user experience.

As competition within Sweden's regulated gambling market remains strong, technology providers that offer reliable products alongside regulatory compliance can play an important role in supporting operator growth.

Focus on regulatory compliance

Compliance has become one of the most important competitive factors within regulated gambling markets. Technology suppliers are expected to meet strict technical, security and operational standards before entering jurisdictions such as Sweden.

Through its Swedish B2B supplier licence, EvenBet Gaming will continue managing mandatory annual security audits as well as required random number generator testing in accordance with applicable regulatory obligations.

This approach allows licensed operators to integrate certified gaming products while relying on a supplier that has already satisfied the technical standards established by the Swedish Gambling Authority.

Maintaining regulatory compliance is an ongoing process rather than a one time achievement. Regular testing, security assessments and operational reviews remain essential components of operating successfully within regulated European markets.

Sweden remains a mature regulated gambling market

Sweden continues to be recognised as one of Europe's leading regulated online gambling markets.

According to figures published by Spelinspektionen, the country's licensed gambling market generated SEK 6.7 billion in turnover during the first quarter of 2026. This represented annual growth of approximately 0.8 percent compared with the corresponding period of the previous year.

Commercial online gambling and sports betting accounted for SEK 4.4 billion of that total, highlighting the continued importance of digital gambling products within the Swedish market.

Industry observers also note Sweden's high channelisation rate, which exceeds 90 percent. This indicates that a large majority of players choose licensed gambling services instead of unlicensed alternatives. High channelisation is generally viewed as an indicator of an effective regulatory framework that encourages consumers to use authorised platforms operating under established player protection standards.

For suppliers such as EvenBet Gaming, access to a market with strong regulatory participation can provide attractive long term business opportunities.

Building momentum across regulated European markets

The Swedish licence follows EvenBet Gaming's recent supplier licence approval in Denmark. Together, these developments strengthen the company's presence within two of Northern Europe's most established regulated gambling jurisdictions.

Expanding into regulated markets often requires significant investment in compliance processes, technology certification and operational readiness. Successfully obtaining licences in multiple countries demonstrates a supplier's ability to meet varying regulatory expectations while maintaining consistent product quality.

As more jurisdictions continue refining their gambling regulations, suppliers with experience operating in regulated environments may benefit from increased opportunities to establish partnerships with licensed operators.

For EvenBet Gaming, continued expansion across Europe aligns with broader industry trends that place greater emphasis on regulation, transparency and responsible gaming practices.

Leadership comments on the Swedish approval

Commenting on the licence approval, Dmitry Starostenkov, CEO at EvenBet Gaming, said:

“Securing our Swedish B2B licence is another important milestone in EvenBet’s long-term strategy. Sweden has established itself as one of the most mature and well-regulated gaming markets in Europe, making it an extremely attractive jurisdiction for both suppliers and operators. This approval not only reflects the strength and reliability of our technology but also allows us to support our existing and future partners with fully compliant access to a highly valuable market.”

His comments underline the company's long term commitment to expanding through regulated jurisdictions while supporting partners with compliant gaming technology.

Conclusion

The Swedish B2B supplier licence marks another significant milestone in EvenBet Gaming's European growth strategy. By obtaining approval from Spelinspektionen, the company has strengthened its ability to serve licensed operators within one of the continent's most respected regulated gambling markets.

The licence provides access to EvenBet Gaming's poker and casino solutions while reinforcing the company's commitment to compliance, technical reliability and responsible market participation. Combined with its recent expansion into Denmark, the approval reflects a broader strategy of building sustainable growth through regulated jurisdictions rather than unregulated markets.

As Sweden's online gambling sector continues to demonstrate stability and strong player participation, EvenBet Gaming is well positioned to support operators seeking certified technology solutions that align with local regulatory requirements and evolving industry standards.

FAQs

What is the new licence awarded to EvenBet Gaming?
EvenBet Gaming has received a five year B2B supplier licence from the Swedish Gambling Authority that allows it to provide gaming software to licensed operators in Sweden.

Why is the Swedish licence important?
Sweden is one of Europe's most established regulated gambling markets. The licence enables EvenBet Gaming to operate within a highly regulated environment while supporting licensed operators.

Which products can EvenBet Gaming offer in Sweden?
The company can provide its poker software platform along with its online casino suite to licensed operators under the terms of the new supplier licence.

Who regulates gambling in Sweden?
The Swedish Gambling Authority, known as Spelinspektionen, is responsible for licensing and regulating gambling activities in Sweden.

How does the licence benefit operators?
Licensed operators gain access to compliant gaming technology that meets Swedish regulatory requirements while reducing the complexity of supplier certification.

What makes Sweden an attractive gambling market?
Sweden has a mature regulatory framework, a high channelisation rate and a large base of players who use licensed gambling platforms.

Does EvenBet Gaming operate in other regulated markets?
Yes. The company has also secured a supplier licence in Denmark as part of its broader European expansion strategy.

What role does compliance play for technology suppliers?
Compliance ensures gaming products meet legal, technical and security standards required by regulators before they are offered to licensed operators.

Who is Dmitry Starostenkov?
Dmitry Starostenkov is the Chief Executive Officer of EvenBet Gaming and oversees the company's strategic growth and regulatory expansion.

What does the Swedish licence mean for EvenBet Gaming's future?
The approval strengthens the company's position in Northern Europe and supports its long term strategy of expanding across regulated gambling markets.