Kendoo expands slot distribution through a Broadway Platform partnership

Kendoo has entered into a distribution partnership with Broadway Platform, an agreement that will make Kendoo’s feature-led slot portfolio available to operators through Broadway Platform’s online casino offering. The deal is intended to broaden the routes through which the supplier’s games can reach casino businesses in international markets.

The announcement focuses on content distribution rather than a corporate transaction. It does not describe an acquisition, a merger or a change in ownership. Instead, the arrangement gives Broadway Platform’s operator network an additional catalogue of slot titles to consider for its casino offering.

What the partnership covers

Under the agreement, operators using Broadway Platform will be able to access Kendoo’s slot catalogue through the platform’s casino content offering. Kendoo’s games include features built around Hold and Win mechanics, Pots and jackpots.

For operators, adding another supplier can offer more choice when planning a casino lobby and selecting content for different audiences. The practical value of an integration will depend on the games selected, their availability in relevant markets and each operator’s product strategy. The announcement does not provide a list of titles included in the initial release or identify a date when the games will go live.

The companies have also not disclosed commercial terms, whether the agreement is exclusive or the number of operators expected to access the games. Those details should not be inferred from the announcement. The confirmed point is that Kendoo’s portfolio is being made available through Broadway Platform’s casino offering, with the stated aim of increasing distribution.

Kendoo’s feature-led slot catalogue

Kendoo presents itself as a supplier of online slot games for casino platforms and game aggregators. Its public catalogue includes titles organised around different feature categories, including Hold and Win, Pots, jackpots and free spins.

The agreement gives Kendoo an additional business-to-business distribution route. In the iGaming sector, suppliers frequently work with platforms and aggregators to make their games available to operators through established distribution arrangements. This model can provide operators with access to a broader selection of content while giving suppliers another channel through which their products may reach business customers.

The precise integration process for this agreement has not been detailed publicly. The announcement also does not specify whether all Kendoo titles will be available from the outset or whether content will be introduced in stages.

Olga Mugliett, Commercial Director at Kendoo, said: “We are pleased to partner with Broadway Platform and make Kendoo’s games available to an even wider network of casino operators. Broadway Platform’s approach to delivering casino content through a streamlined platform makes it a strong fit for our distribution strategy. We look forward to working together and bringing our portfolio to more players across international markets.”

Her statement highlights distribution reach and the strategic fit between the two businesses. However, no numerical targets have been published for the partnership and neither company has quantified expected revenue or operator uptake.

Broadway Platform’s role in the deal

Broadway Platform provides technology and services for online casino and sportsbook operators. Its publicly described capabilities include casino content, player engagement tools, risk management and back-office functions. These services are intended for business customers seeking to launch, manage or expand online gaming operations through a platform provider.

For a content supplier, working with a platform provider can help establish another route to market. For operators, the arrangement may offer an opportunity to assess additional slot content within an existing platform environment. The actual commercial and operational benefits will depend on implementation and the requirements of individual businesses.

Giorgi Samkharadze, Director at Broadway Platform, said: “At Broadway Platform, our mission is to empower iGaming operators with the technology, flexibility, and tools they need to succeed in an increasingly competitive market. By combining a comprehensive sportsbook and casino offering with advanced player engagement, risk management, and back-office solutions, we enable our partners to launch faster, operate more efficiently, and scale with confidence. Our recognition as Best Platform Provider at the Malta iGaming Affiliate Awards 2025 reflects our commitment to innovation, reliability, and delivering long-term value to our partners worldwide.”

The statement outlines Broadway Platform’s priorities and references its industry recognition. The partnership announcement does not specify changes to the platform’s existing services beyond the addition of Kendoo’s slot content to its casino offering.

Market availability and operator considerations

Although the announcement refers to international markets, it does not name the countries in which Kendoo titles will become available through Broadway Platform. Access to online gaming content is subject to local rules, licensing conditions and the arrangements established between suppliers, platform providers and operators. The partnership should therefore not be interpreted as confirmation that every title will be available in every jurisdiction.

Operators assessing new casino content must verify the requirements that apply in the markets where they are authorised to operate. For example, the UK Gambling Commission publishes guidance on technical standards for gambling software. The Malta Gaming Authority’s regulatory framework provides information on legislation and regulatory requirements relevant to its jurisdiction. These references provide general regulatory context and do not imply that this agreement or either company is licensed by either authority.

The announcement also does not outline a rollout timetable, integration milestones or a list of participating operators. Those practical details may be clarified by the parties as implementation progresses. Until further information is published, the scope of the agreement is best understood as a distribution arrangement intended to broaden operator access to Kendoo’s slot content.

Conclusion

The partnership between Kendoo and Broadway Platform establishes an additional distribution channel for Kendoo’s feature-led slot portfolio. By making this content available through Broadway Platform’s casino offering, the agreement creates another route through which operators may evaluate Kendoo’s games for their online casino portfolios.

The announcement identifies the main elements of the arrangement but leaves several commercial and operational questions unanswered. No financial terms, launch date, exclusivity arrangement or guaranteed commercial outcome has been disclosed. The markets covered by the agreement and the timing of individual game integrations also remain unspecified.

The partnership’s longer-term significance will depend on implementation, operator uptake and the jurisdictions in which the content becomes available. For both businesses, the immediate development is a distribution collaboration rather than a confirmed change in ownership or corporate structure. Further details on availability and rollout will be important in assessing how the agreement develops and what it ultimately means for operators seeking additional casino content.

FAQs

What is the Kendoo and Broadway Platform partnership about?
The agreement makes Kendoo’s slot game portfolio available to operators through Broadway Platform’s online casino offering, providing another route for distributing Kendoo’s content.

Which games are included in the partnership?
The announcement refers to Kendoo’s feature-led slot catalogue, including games built around Hold and Win mechanics, Pots and jackpots. A complete list of titles covered by the initial rollout has not been published.

What is Kendoo?
Kendoo is a supplier of online slot games for casino platforms and game aggregators. Its catalogue includes titles with different bonus features and gameplay mechanics.

What does Broadway Platform provide?
Broadway Platform offers technology and services for online casino and sportsbook operators, including casino content, player engagement tools, risk management and back-office functions.

Who commented on the partnership for Kendoo?
Olga Mugliett, Commercial Director at Kendoo, commented on the agreement and highlighted its potential to make the company’s games available to a wider network of casino operators.

Who represented Broadway Platform in the announcement?
Giorgi Samkharadze, Director at Broadway Platform, outlined the platform’s approach to supporting iGaming operators and referred to the company’s industry recognition.

Will Kendoo’s games be available in every country?
The announcement does not identify all participating markets. Availability will depend on the rollout arrangements and the regulatory requirements applicable to each jurisdiction.

When will the games become available?
No specific launch date or integration schedule has been announced. Operators will need to obtain further information about availability through the relevant business channels.

Does the partnership establish an exclusive distribution agreement?
The published announcement does not state whether the agreement is exclusive. Its terms should not be assumed without further confirmation from the companies.

What does the deal mean for online casino operators?
The agreement offers operators using Broadway Platform another content portfolio to consider. The commercial value will depend on game availability, integration arrangements and individual operator requirements.